Executive Training Programme – Wikipedia

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The Executive Training Programme (ETP) is a managed and strongly funded executive development program organized by the European Commission, which is intended to strengthen the export to Japan and South Korea.

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The ETP was designed to equip European managers and thus also their employers with the necessary language, economic and cultural knowledge that are needed to overcome market entry barriers and to accomplish the successful market entry in Japan or South Korea. [first] The program was founded by the European Commission, since it is traditionally a major challenge for European companies to understand the cultural, economic and linguistic peculiarities of Japan and South Korea and to develop suitable market strategies accordingly. In order to benefit from Japan and Korea, as two of the most sales -strong Asian markets, the EU has been offering comprehensive help in the business expansion of European companies in East Asian space since 1979.

With around 1,100 graduates from over 800 companies, including 15 of the 20 largest European companies, but also many medium-sized companies, the Executive Training Programs (ETP) is one of the oldest and most successful EU training programs. [2]

The main concern of the program is to promote the participants in such a way that they can develop successful market entry strategies for and with their employers after completing the course in order to increase export or investments in the country of postponement in the long term. The ETP is designed in such a way that both the participants and their employers bring sustainable advantages. On the one hand, it promotes the personal career development of the participants by training them to experts for the highly specialized markets in Japan or South Korea and thereby gives them a unique selling point on the labor market. On the other hand, it provides companies with internal expertise, which is of great importance for the deepening of their knowledge of consumer behavior and the societies of Japan or South Korea.
Furthermore, the participants have the opportunity to substantially expand their personal network [3] .

To achieve these goals, the ETP uses a combination of different teaching methods, guest speakers, networking events, company visits and internships.

The annual 45-week training program for European managers comprises three modules: [4]

  1. Preparation module within the European Union (Inception Module): A three -week intensive course for culture, history and civil society Japan or South Korea at the School of Oriental and African Studies at the University of London.
  2. Training module on site (Immersion modules): A 30-week module consisting of various economic courses (partly freely selectable) and an intensive language course at the highly renowned Waseda University in Tokyo or the equally renowned Yonsei University in Seoul.
  3. Practice module (internship): A 12-week internship in a Japanese or South Korean company for the practical application of newly acquired knowledge and skills as well as network work in the industry relevant to the candidate.

The executive training programs are limited to managers who have the EU citizenship and work for a company based in the EU. Furthermore, the candidate’s company must have at least 5 employees, generate sales of at least 500,000 euros and demonstrate an active interest in the Japanese or South Korean market. Further criteria for the applicant include good English skills and at least 3–5 years of professional experience, depending on the academic conclusion.
The application process includes a joint application by the candidate with his employer on the ETP website.
The European Commission invited promising candidates for a personal interview to Brussels. Based on this conversation, the Commission then selects the 45 participants for Japan and the 15 participants for South Korea. [5]

The European Commission takes on all course fees of the intensive program, both in London and in the country of postponement. Furthermore, the Commission supports the participants with 2200 euros per month for Japan (a total of 26,400 euros) and 2000 euros per month for South Korea (a total of 24,000 euros). Participation in flight and other additional costs on the part of the participating companies is desirable, but not mandatory. [6]

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The Executive Training Program was launched in 1979 by the European Commission against the background of strong Japanese economic growth. At that time, the European Commission realized that Japan, as an emerging business nation, had a variety of business opportunities for European companies. However, since the business practices in Japan differ fundamentally from those in Europe, European companies on the Japanese market often face major challenges. The aim of the Executive Training Program was to give the participating companies the tools to give the tools, which is of crucial importance for economic success in Japan. [7]

In 1980, the first 21 ETP participants successfully completed the 18-month further training course. In the following years, the popularity of the Executive Training Program increased continuously, so the European Commission was allowed to congratulate the five -hundred graduates in 1993. [8]

In 1995 the European Commission published the success statistics of the ETP hemal for the first time. The result: After one of their managers had participated in the ETP, companies achieved average doubling their sales. Furthermore, 65% of ETP graduates rose into a top position in their company. [8]

Due to the increasing success of the ETPS in Japan, the European Commission decided in 2002 to expand the program to the Republic of Korea. South Korea expanded economically, but here too European companies were repeatedly encountered by cultural and spatial distance. Similar to Japan, the European Union also saw the chance to enable a successful market entry through targeted training and further education despite these difficulties [8] In 2006 the ETP was adapted to the constantly changing market conditions and shortened to 12 months.

In 2010, the thousandth graduate ended an ETP training course. [8]

After a short break, the Executive Training Program was replaced in 2011 under a new brand identity, and it has now been shortened to 45 weeks to meet the wishes of the companies. [8]

Although economic growth in the two countries has been abandoned, the European Commission continues to see great potential in Japan and South Korea, the sixth and ninth largest EU trading partner. With 127 million inhabitants who have enormous purchasing power, Japan, as a internal market and a hub for the Asian region, is still of enormous importance.
A study commissioned by the European Commission in 2011 dealt with the question of why the per capita trade of most EU countries with Japan and Korea was significantly lower than that of Australia, which has a similarly large spatial distance [9] .
The study found that not only the spatial distance, but also other factors such as tariffs, language, culture and business environment play a significant role in maximizing trading potential.
Furthermore, the study comes to the conclusion that the EU countries, if the obstacles mentioned above, would open up export options of 20 to 40 billion euros. [ten] Due to the South Korean free trade agreement with the EU, tariffs between the two economic units were largely abolished in 2011 and thus a further step towards opening the East Asian market. [11] Such a “Free Trade Agreement” is now also under discussion between the EU and Japan, and the exact negotiations are still open. In order to continue to support European companies in the development of these markets, the Executive Training Programs should continue to play a key role in eliminating language and cultural obstacles according to the European Commission. [twelfth]

  • L. S. Sogorski: Cherry blossom career. In: Financial Times Deutschland. May 25, 2012. Special supplement: Executive Education.
  • D. H. Hoge: Overcome barriers. In: Personal music. March 26, 2012, p. 8.
  • European Commission: ETP Newsletter. Volume January 1st, 2012, pp. 1–10.
  1. ↑ Chamber of Commerce Austria ( Memento of the Originals from September 26, 2013 in Internet Archive ) Info: The archive link has been used automatically and not yet checked. Please check original and archive link according to the instructions and then remove this note. @first @2 Template: webachiv/iabot/portal.wko.at . Website of the Austria Chamber of Commerce. Retrieved on October 10, 2012.
  2. ↑ European Commission ( Memento of the Originals from November 22, 2014) Info: The archive link has been used automatically and not yet checked. Please check original and archive link according to the instructions and then remove this note. @first @2 Template: Webachiv/Iabot/www.euetp.eu (PDF; 106 KB). Accessed on October 9, 2012.
  3. ↑ Financial Times Deutschland: Cherry blossom career in special insert Executive Education Published on: May 25, 2012.
  4. ↑ IHK Cologne ( Memento of the Originals from November 9, 2013 in Internet Archive ) Info: The archive link has been used automatically and not yet checked. Please check original and archive link according to the instructions and then remove this note. @first @2 Template: webachiv/iabot/bin.ihk-koeln.de IHK Cologne website accessed October 10, 2012.
  5. ↑ Jetro Germany (PDF; 319 KB) Japan External Trade Organization in Germany accessed October 7, 2012.
  6. ↑ iMove Germany ( Memento of the Originals from August 31, 2019 in Internet Archive ) Info: The archive link has been used automatically and not yet checked. Please check original and archive link according to the instructions and then remove this note. @first @2 Template: Webachiv/Iabot/www.imove-germany.de Initiative of the Federal Ministry of Education and Research accessed October 7, 2012.
  7. ↑ Eurodesk ( Memento of the Originals from November 9, 2013 in Internet Archive ) Info: The archive link has been used automatically and not yet checked. Please check original and archive link according to the instructions and then remove this note. @first @2 Template: Webachiv/Iabot/www.eurodesk.org Eurodesk website accessed on October 9, 2012.
  8. ↑ a b c d It is ETP Newsletter V1 ( Memento of the Originals from November 22, 2014) Info: The archive link has been used automatically and not yet checked. Please check original and archive link according to the instructions and then remove this note. @first @2 Template: Webachiv/Iabot/www.euetp.eu (PDF; 898 kB)
  9. ↑ Personal Music: Overcome barriers . Published on March 25, 2012.
  10. ↑ European Commission ( Memento of the Originals from November 22, 2014) Info: The archive link has been used automatically and not yet checked. Please check original and archive link according to the instructions and then remove this note. @first @2 Template: Webachiv/Iabot/www.euetp.eu (PDF; 122 KB). Website of the European Commission. Retrieved on October 11, 2012.
  11. ↑ German Bundestag ( Memento of the Originals from October 2, 2012 in Internet Archive ) Info: The archive link has been used automatically and not yet checked. Please check original and archive link according to the instructions and then remove this note. @first @2 Template: Webachiv/Iabot/www.bundestag.de
  12. ↑ Infomag @first @2 Template: Toter Link/Infomag.eucck.org ( Page no longer available, search in Webarchiven ) Info: The link was automatically marked as a defect. Please check the link according to the instructions and then remove this note. Interview with the ETP project manager of February 13, 2012.
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