Paris milk – Wikipedia

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A wikipedia article, free l’encyclopéi.

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Paris milk was a company in the French food industry located in Tournan-en-Brie in Seine-et-Marne. This company was specialized in the transformation of refrigerated raw milks for obtaining sugary yogurts and desserts with low milk.

The name of “Paris Milk” comes from the association of the French capital as well as from a word game emanating from the manager, making the “milk bet” in Île-de-France. The integration of special aromas into yogurt has been allowed thanks to its other company. Paris milk had 56 employees. The company was present in large distribution throughout French territory (Carrefour, Auchan, Cora, Casino, Leclerc) as well as among wholesalers in the Paris region (Odéon, Culinary Directory, Ugait, Transgourmet, Class’Croute, Fresh Food, etc.).

Paris milk transformations were marketed under different brands, namely the Petit Gourmet For chocolate mosses, The Briard For yogurts, named after the location region, Brie, Enjoy your meal’ For the Carrefour range. Paris milk also used its own brand of products Oh damn ! , composed among others of flavored milk [ 2 ] .

Created in 1952 by M. Robert Gros, Paris Milk was formerly called BRIE COFF COSTATE, and more commonly “The Gros cheese dairy” [ 3 ] .
From 1961 to 1982, the company focused on obtaining pasteurized milk, yogurt and white cheese. Chocolate mousse was made in 1996 and obtained the Red label in 2003.

On the verge of compulsory liquidation, the company was bought the by Mr. Christophe Gaudy, already the owner of the company IFS Concept Aroma.

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In 2013, not finding any funding necessary for the survival of the company [ 4 ] , Mr. Gaudy launched two rescue operations for the brief company. The first started in February 2013 using donations from citizens [ 5 ] , [ 6 ] , [ 7 ] . The second, having started a month later and named “Operation Vignette”, was intended to inform and mobilize the consumption of Paris milk transformations throughout France.

In parallel, active communication with the media has been carried out (radio, reports, press articles) [ 8 ] , [ 9 ] . A call for help was also made for David Beckham [ ten ] , [ 11 ] , [ twelfth ] During this same period. This call for help is relayed by Cécile Duflot in [ 13 ] , [ 14 ] , [ 15 ] .

Despite numerous communications actions, the entrepreneur did not manage to find the funds necessary for the survival of the company. THE , the Commercial Court announces the liquidation of the last dairy processing company of Ile de France, with the dismissal of around fifty employees [ 16 ] .

  1. ↑ a et b National identification system and the directory of companies and their establishments , (database) Voir et modifier les données sur Wikidata
  2. ↑ ‘ Nanteuil mustard and flavored milk from Tournan in the spotlight at the Food Fair » , on leparisien.fr , The Parisian, (consulted the )
  3. ↑ The terms “Gros cheese dairy” are cited in: Roger Moreau , Walk in the streets of Tournan , Le Mée-sur-Seine, Lys Press editions-Amatteis editions, , 2 It is ed. , 218 p. (ISBN  2-86849-132-4 ) , p. 153
  4. ↑ Julien Van Caeyseele, ‘ Tournan-en-Brie: La Laiterie Paris milk threatened with closure » , on larepublique77.fr , The Republic of Seine-et-Marne, (consulted the )
  5. ↑ Sébastien Blondé, ‘ The SOS of the last yogurt dairy of Ile-de-France » , on leparisien.fr , The Parisian, (consulted the )
  6. ↑ Social, Paris Milk is launching an SOS on the Internet , “Social”, February 21, 2013
  7. ↑ ‘ € 2 to save a dairy from Ile-de-France » , Business , on Eure-Agricole.fr , L’Eure Agricole, (consulted the )
  8. ↑ ‘ To get out of it, a dairy in difficulty makes the “buzz” on the internet » , Dairy products , on lafraneacricole.fr , Agricultural France, (consulted the )
  9. ↑ ‘ Buzz to save a dairy » , Economy , on Liberation.fr , Liberation, (consulted the )
  10. ↑ Sébastien Blondé and Nicolas Sivan, ‘ Paris Milk is launching a call to David Beckham- » , on leparisien.fr , The Parisian, (consulted the )
  11. ↑ ‘ Paris Milk is called to David Beckham » , on lepaysriard.fr , The Briard country, (consulted the )
  12. ↑ ‘ Beckham at the aid of a Parisian dairy? » , on Directmatin.fr , Direct morning, (consulted the )
  13. ↑ http://tmi.me/L6AX0
  14. ↑ ‘ A Parisian dairy calls for help- » , on lefigaro.fr , Le Figaro Economy, (consulted the )
  15. ↑ ‘ A dairy appeal to Beckham » , on lepoint.fr , Point, (consulted the )
  16. ↑ ‘ Paris milk: And now, where are we going? » , on lepaysriard.fr , The Briard country, (consulted the )

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