Bersano (company) – Wikipedia

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From Wikipedia, Liberade Libera.

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The Sano It is an Italian wine company, located in Nizza Monferrato, in Piedmont. It is also one of the oldest Piedmontese wine brands. [first]

It was born in 1907 as a family cellar by Giuseppe Bersano, a butcher with the passion of wine which he then sells in the area. In 1912 [2] The first acquisition: the Cantina Cremonina, 12 hectares in the heart of the Barbera d’Asti area. In 1935 [2] Arturo Bersano, graduated in Law to make the family, an intellectual with great intuitions and soon became a pioneer in the wine sector until the company becomes one of the most important in the province of Asti arrives, graduated in Law. [3] before and of Piedmont later with a series of acquisitions of vines. His motto was: “If you want to drink well, buy a vineyard”. [first]

Arturo Bersano promotes various initiatives to enhance the product. In 1961, the peasant museum dedicated to the tools of peasant life was born. In 1964 he created the Confraternity of Bagna Cauda, ​​one of the first associations that protects the Piedmontese food and wines. And already in the 1950s – sixties, it also has the intuition of “dressing” the bottle with labels and packs of great value. The artist who allowed him to create all this is the Alexandrian painter and graphic designer Franco Sassi. The Municipality of Alessandria has, in recent years, created an exhibition “The commercial brands of Franco Sassi”. Many of his creations are kept both in the Cabinet of the prints of the Alessandrina Civic Pinacoteca and the Bertarelli collection in Milan. In addition to Nice Monferrato, in the Bersano Museum itself.

Always in the sixties Bersano, who in the meantime holds epistolary contacts with various writers including Guido Ceronetti, [4] He acquires vineyards in the Langa, in the Barolo area (in 1968 he noted the Cascina Badarina Serralunga d’Alba, becoming one of the first producers to impulse to the success of Barolo) and Barbaresco, in the pre -ApenPennin areas of Gavi. In the early seventies Bersano, in no good health, gives up the company to Seagram, the Canadian group based in Montreal which at that time is the largest distillation company in the world. About ten years later, in 1985, Bersano returned to Italian hands: he is acquired by the families Masserlli, Soave, Giovinetti and Ricconna. [5] In 1995 Bersano managed to acquire the Riccadonna. [5]

With the beginning of 2005 Bersano became a licensee for Italy of the wine produced by the historic Tuscan cellars Grand Duchy of the Agricultural Consortium of Siena. [6] Since 2013, the property, over 230 hectares of vineyards, has been of the Masimelli and Soave families. Driving the second generation, Federica Massimelli and Corrado Soave.

  1. ^ a b Bersano, Piedmontese encyclopedia . are ilgiornale.it , 7 May 2007. URL consulted on 7 December 2019 .
  2. ^ a b Bersano Vini spa . are siusa.archivi.beniculturi.it , IT’S USED. Unified information system for archival superintendencies. URL consulted on 11 December 2019 .
  3. ^ Laura Bonato, All in celebration: anthropology of the ceremony , FrancoAngeli, 2006, p. 39. URL consulted on 11 December 2019 .
  4. ^ Massimo Gatta, The poet and the vineyard . are Archivio.mensamagazine.it . URL consulted on 7 December 2019 .
  5. ^ a b Ottavio Riccadonna is recomposed the company . are ricerma.repubblica.it , February 3, 1996. URL consulted on 7 December 2019 .
  6. ^ Piedmont-Toscana wedding, between Bersano and the cellars Grand Duchy . are winenews.it , November 3, 2004. URL consulted on 7 December 2019 .
  • Guido Ceronetti, Two hearts a vineyard. Letters to Arturo Bersano , Padua, Il Notes Magico, 2007
  • www.bsano.it

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