Courchevel white horse – Wikipedia
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Courchevel white horse is a hotel located in the Courchevel 1850 station, in a contemporary chalet. It has direct access to the tracks of the three valleys, the largest ski area in the world. The establishment has 36 rooms and suites as well as a three -bedroom independent chalet and an apartment of 650 m 2 With private elevator.
Courchevel [ modifier | Modifier and code ]
Cheval Blanc Courchevel opened its doors in 2006 in the Jardin-Alpin district, where Bernard Arnault taught skiing as a child [ first ] . This is the first establishment of the brand “Cheval Blanc” to have emerged [ 2 ] . Originally, it is a hotel-restaurant in poor condition, the Caravelle; This is demolished, rebuilt and then renamed [ first ] . The name comes from the Grand Cru de Bordeaux White Horse Château which already belongs to the luxury group. It is decorated by Sybille de Margerie who had already worked for the Mandarin in Paris [ 3 ] . Several works of art and design parts dot the place [ 4 ] . The hotel is made up of 36 rooms or suites, a large apartment, as well as a private chalet [ 5 ] of 315 m 2 . Quickly, Cheval Blanc became a qualified establishment of ” mythical ” [ 6 ] .
Yannick Alléno, helped by Gérard Barbin, is the chief [ 7 ] , [ 2 ] Since 2008. The restaurant, distinguished by two stars in the Michelin guide since 2010, has obtained a third star in February 2017. The “1947”, the gourmet restaurant (22 covers only, five tables), takes the name of the most prestigious Millésime de Château White horse [ 5 ] . The hotel is awarded the distinction of Palace in 2011 [ 2 ] . Its reputation is done on the quality of the service offered, one of the “More select on the planet” such as writing L’Obs [ 5 ] , a place with “The art of receiving French” [ 7 ] . This exceptional establishment is only open four months of the year with an occupancy rate of 90% and a loyal clientele who returns from one year to the next [ 8 ] , [ 4 ] . More than 150 people are employed, under the direction of Laurent Branover [ 4 ] . The hotel has a Vuitton store, a Dior, a space for Berluti; The spa is under the Guerlain brand [ first ] And the hairdresser John Nollet [ 7 ] . But the flagship place of the establishment remains the swimming pool with a mirror ceiling as well as a birch forest [ 9 ] . A yurt is installed outside at the foot of the slopes [ 5 ] .
Shortly after its opening, the establishment was competed in the station by the total renovation of the hotel Les Airelles in 2007, another establishment with the distinction of “palace” as well as by the peak, five -star hotel Property of Xavier Niel and managed by the Oetker family [ ten ] , [ 11 ] . In 2014, the Le K2 Palace hotel became the third hotel in Courchevel to receive the “palace” distinction
The white horse brand [ modifier | Modifier and code ]
In 2010, LVMH created a subsidiary for hotel activities, LVMH Hotel Management [ 8 ] Directed by Olivier Lefebvre. Part of the commercial desire to market its luxury products and create synergies (cosmetics, wines, etc.), the “White Cheval” brand is declined by LVMH for different establishments, all unique and never on the same model, including one Maldives [ 2 ] (Horse white hike drawn by Jean-Michel Gathy and opened the : 45 villas and five restaurants), in St-Barth then projects in Paris (on the site of the Samaritaine with 72 rooms and suites) and Oman (where the work takes many months late) [ 8 ] .
These places are windows for the group’s brands. “The brand benefits from the know-how of all of the group’s houses in terms of real estate and knowledge of customers” specifies the director of hotel activities of LVMH [ 8 ] .
Sources [ modifier | Modifier and code ]
- Francine Rivaud « The palaces of Courchevel. Snow stars », Challenges , n O 335, , p. 126 to 128 (ISSN 0751-4417 )
- ‘ White horse, property of LVMH, must give birth to a luxury line », Challenges , n O 343, , p. 42 (ISSN 0751-4417 )
- Francine Rivaud, « Star War in Courchevel », Challenges , n O 370, , p. 42 (ISSN 0751-4417 )
- Olivier Drouin, ‘ Bernard Arnault, Xavier Niel: Guéguerre in luxury hotels in Courchevel » , on capital.fr , (consulted the )
- Francine Rivaud, « LVMH invents the Ultraluxe Hotels Channel », Challenges , n O 372, , p. 58 to 59 (ISSN 0751-4417 )
- Francine Rivaud, « New Hotel Luxe Codes », Challenges , n O 420, , p. 70 to 72 (ISSN 0751-4417 )
- ‘ Courchevel at the top: white horse », L’Express , n O 3415, , p. 77 (ISSN 0014-5270 )
- Sylvie Wolff, « News drunkenness of the summits », L’Express , n O 3473, , p. 118 to 119 (ISSN 0014-5270 )
- Christel Brion et Dorane Vignando, « Luxury trip to Courchevel: the immaculate white white », L’Obs , n O 2777, , p. 118 to 119 (ISSN 0029-4713 )
- ‘ Courchevel, hospitality in maleté », L’Express ten , n you October 4, , p. Special ski xxx .
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