[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/all2en\/wiki32\/netlinking-wikipedia\/#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/all2en\/wiki32\/netlinking-wikipedia\/","headline":"Netlinking – Wikipedia","name":"Netlinking – Wikipedia","description":"before-content-x4 The netlinking , link building , or weaving Links is the increase in the number of hypertext links leading","datePublished":"2020-12-27","dateModified":"2020-12-27","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/all2en\/wiki32\/author\/lordneo\/#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/all2en\/wiki32\/author\/lordneo\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/44a4cee54c4c053e967fe3e7d054edd4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/44a4cee54c4c053e967fe3e7d054edd4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":100,"height":100},"url":"https:\/\/wiki.edu.vn\/all2en\/wiki32\/netlinking-wikipedia\/","wordCount":1582,"articleBody":"     (adsbygoogle = window.adsbygoogle || []).push({});before-content-x4The netlinking , link building , or weaving Links is the increase in the number of hypertext links leading to a website, from sites whose public corresponds to that targeted. It can be done naturally (following the notoriety of a site, such as Wikipedia) or more artificially by exchange or purchase of links (the objective being then to improve SEO in search engines).        (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4  Over time, the SEOs have developed an important arsenal to create links to their sites in order to improve their notoriety in the eyes of search engines. The creation of related sites or blogs, the use of articles publication sites, guest blogging and directories are all techniques of netlinking . Google recognizes in its directives the usefulness of links in a natural referencing strategy . The links being produced ” naturally By Internet users, if the content of the site seems relevant and original.        (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4Among the major criteria that Google distinguishes in its famous and secret referencing algorithm, the links send a significant signal to Google as to the quality of a site. The other criteria that are the content of the site and its technical architecture (on-page \/ URL optimization) remaining of the fundamentals. Here is an extract from Google’s recommendations on links systems: \u201cThe classification of your site in Google search results is partly based on the analysis of sites that include links to your pages. The quantity, quality and relevance of links influence your classification. The sites offering links to your pages can provide information on the object of your site, and may indicate its quality and popularity \u201d [ first ] . \u00bb Google, when it is updated as an April 2012 algorithm baptized Google Penguin , sanctioned the pages of websites having abused abusive referencing techniques. The update Google Penguin did not signify the end of the interest of natural referencing, but the end of abusive referencing techniques ( Black hat ) Massively and automatically generate low quality links to a web page. Google algorithm has been updated May 22, 2013 . Penguin 4 even more strongly penalizes Netlinking This must be more and more natural. As always, overoptimization is penalized by Google. With “Penguin 4”, 2.3% of requests will be affected, according to Google. Google filtering the links it considers abusive, links of links are evolving towards more qualitative solutions in terms of content and product links. Historical practices such as registration in directories are among the basic systems, but they no longer contribute or very marginally to the right referencing of a site.        (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4Conversely, links from thematic blogs or spontaneous links from press sites or sites highly appreciated by Google have become the most sought after, because more relevant in terms of “linking” (the link then A web page dealing with a theme close to the website to which it points). The strong progression of the audience of social platforms like Facebook or Twitter has led webmaster and web mercaticians to ask the question of the usefulness of links from these websites. The audience from these sites is growing, but the question is how Google lays the links from this type of site. Matt Cutts, at a conference in Washington in 2012 [ 2 ] , said that the social signal sent by Google+ was not a quality signal and that the links remained superior in efficiency. Table of ContentsLinks of links ( link building ) vs bait creations ( link baiting ) [ modifier | Modifier and code ] The different strategies of link building [ modifier | Modifier and code ] Links [ modifier | Modifier and code ] Related articles [ modifier | Modifier and code ] Links of links ( link building ) vs bait creations ( link baiting ) [ modifier | Modifier and code ] Traditionally, there are two major approaches: the active creation of links, or link building ; the creation of attractive content, or link baiting (English expression that can be translated by fishing , bait signifier ” bait \u00bb). It is no longer a question here of finding places to place links, but waiting for Internet users to find the content and naturally make links to the page or the site in question. The different strategies of link building [ modifier | Modifier and code ] Contrary to what we could see in the past, we will focus today on quality than on quantity. Web SEOs have therefore implemented many strategies to acquire quality links [ 3 ] Without being sanctioned by Google algorithm. There are generally 3 different types of strategies: To be inspired by the profiles of competition links. By obtaining the bonds of the competitors, the search engines will consider that your authorities are similar. It will therefore be easier to stand out. L’ outreach (prospecting) in a given sector. To sit down its authority on a market \/ niche, it is customary to contact many sites dealing with the said subject to try to obtain links from their site. The purchase of expired domain names. This is called a strategy Grey Hat (At the edge of search engines policy) – but by buying expired domain names, it is possible to recover their authority by redirecting it to your site. Links [ modifier | Modifier and code ] Not all links have the same value in the eyes of search engines (cf. Popularity of links ).Many webmestres use links to win visitors and the PageRank. But Google established a Block-rank In its SEO algorithmic formula to block sites seeking to circumvent its directives. The exchange of links seems to allow the improvement of positioning in engines, and to increase – to a certain extent – the popularity and the number of visitors going directly from site to site. Google has been incorporating for a few years and the [When ?] A new positioning criterion in its algorithm: Trustrank. In addition to obtaining incoming links to web pages, quality links must now be obtained, in particular from renowned sites (institutional sites, social networks, etc.). Therefore, the number of incoming links is no longer the main ingredient of a successful referencing: it is rather the quality of the acquired links that prevails. This criterion clearly aims to limit the use of cheat techniques aimed at obtaining links in number, but bad quality (Links farm, automatic submission to hundreds of research, etc.). The creation of quality links is identified by some strict criteria: Links from sites in Fort Pagerank (and if possible at Fort Trust Rank, in theory); Links coming from pages whose source offers a theme equivalent to that of the targeted web page; Links directly from the content of a page rather than the bottom of the page as in most links of links (Netlinking); Links with a thoughtful anchor to optimize a request (choose the title of the link if possible); Links with various anchors appealing to synonyms, plural and other possible variations; Links placed on pages not containing more than 100 links. 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