RETS TA — Wikipedia

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Rent A Car is a French firm exercising a rental activity of utility and individual vehicles with short -term rental on the proximity market. The network is made up of 200 franchise agencies, 90 branches and subsidiaries and 190 relay points divided into mainland France, in DROMs as well as Morocco [ 2 ] .

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In 1996, Marc Boré bought the business of the company Rent A Car System and developed vehicle rental activity across the territory. Assisted by Daniel Macé, vehicle rental professional and franchise specialist, they restructure the company and launch the concept of rental at a single price for all vehicles.

1997: The company Rent A Car is developing its franchise network in France and in the DROM.

1998: Many vehicle rental agencies are open every month. At the end of the year, the brand already has more than 110 points of sale.

1999 to 2001: The Rent A Car group merges all its activities and the various entities that compose it to train back a because its.

2003: Groupama, the first insurance mutual in France, joined the capital of the company Rent A Car SA up to 20%. This is an opportunity to launch the activity of the “relay points” which will thus be opened in the bodybuilders and small dealers, to meet the growing needs of assistance companies in terms of replacement vehicles.

2005: The rentecar.fr website goes to online trade and offers all of its customers the reservation of their vehicle with regulations by online bank card.

2006: Rent A Car actively participates in Res@CAR, online vehicle booking system, dedicated to assistance companies and businesses.

2007: The brand changes its logo and signature: “Rent at the best price, near you!” ».

2008: Rent a Car takes up in subsidiaries and branches of franchise groups located in the east and southern regions of France [ 3 ] .

2010: The brand is starting to deploy its reservation software common to the entire network.

2011: Rent A Car launches a new version of its website and its mobile application.

2012: Rent A Car deploys its activity in Morocco.

2013: Rent A Car launches a vast program for the development of its network on French territory [ 4 ] , [ 5 ]

2014: Back a Car is acquiring the company Allezz.com and embarks on the simple journey market in France [ 6 ] , [ 7 ]

2015: the French company Rent a Car signs a license contract with car rental budget to develop its positions on the local rental market [ 8 ] , [ 9 ] .

2016: Rent A Car is acquiring 8 agencies, branches, its competitor UCAR. Back to coach, also proceeded in 2016 to the resumption of funds from the agency of Saint-Denis (Seine-Saint-Denis), closed by UCAR. UCAR preferring to present itself as a simple franchisor, without branch agency, leaving the financial risk to its franchisees assuming.

  • Logo since 2017
  • Logo avant 2007.
  • Logo depuis 2007.
  • Logo depuis 2017.

These are points of sale managed by an independent franchisee, for whom car rental is the main activity.

  • Micro-franchise agencies

These rental points are also managed by independent franchisees. However, vehicle rental is only an additional activity. Indeed, these are most often garage owners, dealers, etc., who wish to diversify their activity.

The branch agencies correspond to the points of sale belonging to the return group to because its.

Most often, relay points are approved repairers and mechanics referenced with assistance companies.

Master franchise contracts offer a unique representation of the return brand to because in a foreign country.

  1. ↑ ‘ Back to CAR (Paris 15) turnover, result, balance sheets on Societe.com – 310591649 » , on Societe.com (consulted the ) .
  2. ↑ ‘ Turnover, result, balance sheets and identity of back to because ” » , on www.societe.com (consulted the )
  3. ↑ ‘ Economic and financial newspaper » , on The Tribune (consulted the ) .
  4. ↑ ‘ My 100% Auto Blog » , on Auto blog (consulted the ) .
  5. ↑ http://entrepreneur.lesechos.frp/entreprise/Franchise/actualites/efra_00033697-frtchise-location-automobile-le-reseau-rent-a-Car-accroit-seses -Partenarts-dec-des-agtrizrus -10025252525.php
  6. ↑ ‘ Back to because it embarks on the way » , on Pros , (consulted the ) .
  7. ↑ ‘ Rent has launches “go simple”: a new service dedicated to utilities » , on infos.fr , (consulted the ) .
  8. ↑ https://www.lesechos.fr/journal20150218/lec2_industrie_et_et_services/02041662862261-budget-rent-rent-a-car -unissent-leurs-Marques-1094388.phpp
  9. ↑ http://www.frchise-magazine.com/actualite/breves/budget-rent-a-car-concentration-dans-la-location-automobile-8923.html

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