University technology diploma in marketing techniques – Wikipedia

The DUT in marketing techniques , also known as DO DO Tech de or Dut tc , form of commercial studies, customer advisers, product manager assistants, salespeople and purchasing managers. They then evolve in marketing and commercial functions towards positions of responsibility (supervision of a sales force). The DUT TC program is defined nationally. A new version was published in the B.O. on June 13, 2013 ^{[ first ]} .

The holder of this DUT is a versatile sales employee capable of selling, buying, distributing, managing stocks. He mainly exercises his functions in large distribution, in industry or the bank, in a transport or insurance company. The early career jobs are generally those of sales, representative, customer officer or department manager. After a first experience, he can become an average executive, enter a commercial direction or supervise sales teams. His general training allows him to adapt quickly to many environments or functions. He knows commercial law, general and analytical accounts, office automation software and his field. In the field of commercial management, it is capable of using the techniques of transfer window, the promotion of sales and exports. Note that his training was able to make it known more particularly a sector or a range of products: tourism, food products, banking products, etc.

Access to the DUT is done on bac, file, maintenance, or even tests; Most often after general BAC ES or STMG (all BAC series, however, have their chances). In the special year, you must have validated 60 European credits or followed a higher education of 2 years and pass by an admission jury.

We can consider that a graduate student must have acquired skills in the following five sectors:

• Commercial skills: manage customer relations, know how to enhance a product offer;
• skills in communication technology: Use of software tools related to the deployment and use of websites;
• Marketing skills: develop a marketing strategy, promote a site, communicate;
• Project management skills: working in a team, managing the relationship with providers and suppliers;
• Administration skills: manage a daily electronic commerce site, ensure low level technical maintenance, follow the evolution of your traffic.

Targeted audiences [ modifier | Modifier and code ]

• General bac EC Economic and Social Series Profile Languages ​​Lavanging
• General bac ES Economic and Social Series Applied Mathematics Profile
• General baccalaureate and social series economic and social science profile
• General bac Literary series profile letters art – circus arts
• General bac Literary series Profile Letters Art – Plastic arts
• General bac Literary series Profile Letters Art – Audiovisual cinema
• General bac Literary series Profile Letters Art – Dance
• General bac Literary Series Profile Letters Art – History of the arts
• General bac Literary series Profile Letters Art – Music
• General bac Literary series Profile Letters Art – Dramatic expression theater
• General bac Literary series Profile Classic Letters
• General bac Literary series Profile letters Languages
• General bac Literary series Mathematics Profile
• General Bac Scientific Series Biology Profile Ecology Agronomy
• General Bac Scientific Series Mathematics Profile
• General Bac Scientific Series Physical Profile Chemistry
• General Bac Scientific Series Profile Engineering Sciences
• General Bac Scientific Series Profile Life and Earth Sciences
• Bac Techno STMG Sciences and Technologies of Management and Management Specialty Communication and Human Resources Management
• Bac Techno STMG Sciences and Technologies of Management and Management Specialty Accounting and Business Finance
• TECHNO STMG BAC Sciences and Technologies of Management and Management Specialty Information Systems Management
• Bac Techno STMG Sciences and Technologies of Management and Management Specialty Mercatical (Marketing)

The training is divided into four teaching units:

• Animate and communicate on the markets (expression and culture, foreign language (s), communication psychosociology, negotiation, sale-purchase, commercial communication);
• Know the company, its environment and distribute on the markets (law and business, economy, organization-quality-quality, organizational psychosociology, distribution-marketing of the point of sale, logistics, sales force management, international trade techniques );
• Master management tools and acquire the marketing approach (mathematics and applied statistics, computer science, accounting and financial management, fundamental marketing, strategic and operational marketing, direct marketing, studies and commercial research, foreign market approach);
• Realization of professional applications (tutored projects, business internships).

After a DUT marketing techniques, the pursuit of study is possible at the university (IUT, IUP, IAE), in business schools (parallel admission of ESCs), but also an integration into active life.

Continuing Studies [ modifier | Modifier and code ]

• Professional license in commerce, distribution, organization of organizations, marketing, banking, finance, insurance, real estate, communication etc. ;
• LMD license in economics and management, AES or management sciences, more rarely in law;
• Higher business schools (parallel admissions);
• Schools specializing in trade and management.

The targeted professions are generally linked to the design of trade websites for business companies, customer relations for service providers, promotion and enhancement of online publications, or maintenance for Suppliers of online commerce sites. The following job frames can be given as indicative:

• Assistant Project Manager and Assistant Project Chef in Electronic Commerce;
• Consultant and consultant in promotion and referencing;
• Engineer or commercial engineer and developer or business developer;
• Site administrator or administrator (for small publications)
• Commercial assistant and sales assistant
• Commercial attaché and commercial attaché

In the whole of France, there are 92 establishments that prepare this diploma, most are IUT.

External link [ modifier | Modifier and code ]