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Gmbh \u6cd5\u7684\u5f62\u5f0f Gmbh \u8a2d\u7acb 2005\u5e74 \u89e3\u6c7a 2013 \u89e3\u6c7a Yelp gmbh\u3078\u306e\u5909\u66f4 \u30b7\u30fc\u30c8 \u30cf\u30f3\u30d6\u30eb\u30af\u3001\u30c9\u30a4\u30c4 Web\u30b5\u30a4\u30c8 Qype.com  \u30b8\u30e3\u30b0\u30ea\u30f3\u30b0 [ kwa\u026ap ]\u306f\u8a55\u4fa1\u30dd\u30fc\u30bf\u30eb\u3067\u3042\u308a\u3001\u305d\u306e\u4e3b\u8981\u306a\u5185\u5bb9\u306f\u30e6\u30fc\u30b6\u30fc\u304c\u751f\u6210\u3055\u308c\u3001\u5834\u6240\u95a2\u9023\u306e\u8a55\u4fa1\u3092\u30ed\u30fc\u30ab\u30eb\u30d9\u30fc\u30b9\u3067\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u540d\u524d\u306f\u3001\u30b9\u30ed\u30fc\u30ac\u30f3\u300c\u54c1\u8cea\u307e\u305f\u306f\u8a87\u5927\u5e83\u544a\uff1f\u300d\u304b\u3089\u5c0e\u304d\u307e\u3059\u3002 [\u521d\u3081] \u3042\u3061\u3089\u3078\u3002 Qype\u306f2013\u5e7410\u670830\u65e5\u306b\u9589\u9396\u3055\u308c\u3001\u30dd\u30fc\u30bf\u30eb\u3092\u5f15\u304d\u7d99\u3044\u3060Yelp\u30b5\u30fc\u30d3\u30b9\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5927\u90e8\u5206\u8ee2\u9001\u3057\u307e\u3057\u305f\u3002 Qype\u306f2005\u5e7411\u67081\u65e5\u306bStephan Uhrenbacher\u306b\u3088\u3063\u3066\u8a2d\u7acb\u3055\u308c\u307e\u3057\u305f [2] \u6700\u521d\u306f2006\u5e74\u590f\u306b\u30c9\u30a4\u30c4\u306e\u90fd\u5e02\u3067\u306e\u307f\u30aa\u30f3\u30e9\u30a4\u30f3\u306b\u306a\u308a\u307e\u3057\u305f\u3002 Qype GmbH\u306f\u3001\u5f53\u521d\u3001\u30ea\u30b9\u30af\u8cc7\u672c\u5bb6\u306eAdvent\u3068Partech\u304b\u3089\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u3068\u3057\u3066\u8cc7\u91d1\u63d0\u4f9b\u3092\u53d7\u3051\u307e\u3057\u305f\u3002 2007\u5e743\u6708\u3001Qype\u306f\u300cRed Herring100 Europe Award\u300d\u306b\u53c2\u52a0\u3057\u307e\u3057\u305f [3] \u7d20\u6674\u3089\u3057\u3044\u3002\u6700\u7d42\u7684\u306b\u306f\u30019\u8a00\u8a9e\u306eQype\u304c\u3042\u308a\u307e\u3057\u305f\u3002\u82f1\u8a9e\u7248\u306fQype\u306e\u7b2c\u4e8c\u8a00\u8a9e\u3067\u3042\u308a\u30012007\u5e746\u6708\u306b\u958b\u59cb\u3055\u308c\u307e\u3057\u305f\u3002 [4] Qype\u306f2008\u5e741\u6708\u306b\u30d5\u30e9\u30f3\u30b9\u3067\u958b\u59cb\u3055\u308c\u307e\u3057\u305f\u3002 [5] \u4ed6\u306e\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u3001\u30b9\u30da\u30a4\u30f3\u8a9e\u3001\u30dd\u30eb\u30c8\u30ac\u30eb\u8a9e\u3001\u30a4\u30bf\u30ea\u30a2\u8a9e\u3001\u30dd\u30fc\u30e9\u30f3\u30c9\u8a9e\u3001\u30aa\u30e9\u30f3\u30c0\u8a9e\u306b\u5b58\u5728\u3057\u3066\u3044\u307e\u3057\u305f [6] \u305d\u3057\u3066\u30c8\u30eb\u30b3\u8a9e\u3002 [7] \u3055\u3089\u306b\u3001Qype\u306f\u30a2\u30a4\u30eb\u30e9\u30f3\u30c9\u3001\u30aa\u30fc\u30b9\u30c8\u30ea\u30a2\u3001\u30b9\u30a4\u30b9\u3001\u30d6\u30e9\u30b8\u30eb\u3067\u3082\u6d3b\u52d5\u3057\u3066\u3044\u307e\u3057\u305f\u3002 166\u304b\u56fd\u306b\u5834\u6240\u304c\u3042\u308a\u307e\u3057\u305f\u3002 2012\u5e748\u6708\u3001Qype\u306f\u4e16\u754c\u4e2d\u3067280\u4e07\u4eba\u4ee5\u4e0a\u306e\u5bc4\u4ed8\u3092\u8a18\u9332\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3060\u3051\u3067860,000\u4ee5\u4e0a\u306e\u5834\u6240\u304c\u8a55\u4fa1\u3055\u308c\u307e\u3057\u305f\u3002 [8] 2009\u5e74\u3001\u5275\u8a2d\u8005\u306eStephan Uhrenbacher\u306f\u904b\u7528\u30d3\u30b8\u30cd\u30b9\u3092\u8f9e\u3081\u307e\u3057\u305f\u3002 [9] 2011\u5e743\u6708\u3001Qype\u306f\u30b0\u30eb\u30fc\u30d7\u5272\u5f15Web\u30b5\u30a4\u30c8couredeals.de\u3092\u5f15\u304d\u7d99\u304e\u3001Qypedeals.de\u306b\u5909\u63db\u3057\u307e\u3057\u305f\u3002 [\u5341] [11] 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2013\u5e7410\u670830\u65e5\u5348\u5f8c1\u6642\u306b\u3001\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306f\u6700\u7d42\u7684\u306b\u30aa\u30d5\u306b\u306a\u308a\u307e\u3057\u305f\u3002\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3092\u547c\u3073\u51fa\u3059\u3068\u3001Yelp\u306e\u958b\u59cb\u30da\u30fc\u30b8\u306b\u81ea\u52d5\u7684\u306b\u8ee2\u9001\u3055\u308c\u307e\u3057\u305f\u3002 \u30cf\u30f3\u30d6\u30eb\u30af\u306b\u62e0\u70b9\u3092\u7f6e\u304fQype GmbH\u306f\u3001Yelp GmbH\u3068\u6539\u540d\u3055\u308c\u3001Yelp Deutschland GmbH\u3068\u5408\u4f75\u3057\u305fYelp\u30b0\u30eb\u30fc\u30d7\u306b\u7d71\u5408\u3055\u308c\u307e\u3057\u305f\u3002 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[17] \u5199\u771f\u3084\u30d3\u30c7\u30aa\u3082\u30a2\u30c3\u30d7\u30ed\u30fc\u30c9\u3067\u304d\u307e\u3059\u3002 Qype\u306f\u30ab\u30c6\u30b4\u30ea\u30b7\u30b9\u30c6\u30e0\u3092\u4f7f\u7528\u3057\u305f\u305f\u3081\u3001\u30d0\u30fc\u3001\u30ec\u30b9\u30c8\u30e9\u30f3\u3001\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b7\u30e7\u30c3\u30d7\u3001\u8eca\u306e\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306a\u3069\u3092\u793a\u3057\u307e\u3057\u305f\u3002\u30e6\u30fc\u30b6\u30fc\u306e\u8a55\u4fa1\u306b\u57fa\u3065\u3044\u3066\u30e9\u30f3\u30ad\u30f3\u30b0\u30ea\u30b9\u30c8\u306e\u90fd\u5e02\u3067\u6700\u3082\u8a55\u4fa1\u3055\u308c\u3066\u3044\u307e\u3059\u3002 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iPhone\u3068Android\u3001BlackBerry\u3001Windows Phone\u3001Nokia\u306e\u30c7\u30d0\u30a4\u30b9\u306b\u306f\u7121\u6599\u306e\u30a2\u30d7\u30ea\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u5b58\u5728\u3057\u3001\u5730\u5143\u306e\u30d7\u30ed\u30d3\u30b8\u30e7\u30cb\u30f3\u30b0\u30b5\u30fc\u30d3\u30b9\u3092\u4f7f\u7528\u3057\u3066\u3001\u5f7c\u306e\u5730\u57df\u306b\u30ec\u30b9\u30c8\u30e9\u30f3\u3084\u9280\u884c\u306a\u3069\u3092\u5c55\u793a\u3067\u304d\u307e\u3059\u3002\u3053\u306e\u95a2\u6570\u306f\u3001\u76ee\u7684\u306e\u5834\u6240\u3092\u7c21\u5358\u306b\u898b\u3064\u3051\u308b\u305f\u3081\u306bGoogle\u30de\u30c3\u30d7\u306b\u30ea\u30f3\u30af\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002 [19] 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2008\u5e748\u6708\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u8abf\u67fb\u306e\u30ef\u30fc\u30ad\u30f3\u30b0\u30b0\u30eb\u30fc\u30d7\u306f\u30011\u304b\u6708\u3042\u305f\u308a809\u4e07\u4eba\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30e6\u30fc\u30b6\u30fc\u3068\u30e6\u30fc\u30b6\u30fc\u6570\u306e\u308f\u305a\u304b\u306a\u6210\u9577\u3092\u6c7a\u5b9a\u3057\u307e\u3057\u305f\u3002\u3057\u305f\u304c\u3063\u3066\u3001Qype\u306f\u3001TagessPiegel.DE\uff080.88\u767e\u4e07\u4eba\u306e\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09\u3084N24.DE\uff080.8600\u4e07\u4eba\u306e\u30e6\u30cb\u30fc\u30af\u30e6\u30fc\u30b6\u30fc\uff09\u306a\u3069\u306e\u30aa\u30d5\u30a1\u30fc\u306e\u3059\u3050\u5148\u306b\u3042\u308a\u307e\u3057\u305f\u3002 [25] 2009\u5e7410\u6708\u306e\u5e83\u544a\u30e1\u30c7\u30a3\u30a2\uff08IVW\uff09\u306e\u914d\u5e03\u3092\u6c7a\u5b9a\u3059\u308b\u60c5\u5831\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u306f\u3001\u307b\u307c770\u4e07\u306e\u8a2a\u554f\u30681880\u4e07\u306e\u30b5\u30a4\u30c9\u30b3\u30fc\u30eb\u3092\u6570\u3048\u307e\u3057\u305f\u3002 [26] \u53e4\u3044\u30ab\u30a6\u30f3\u30c8\u65b9\u6cd5\u306b\u3088\u308b\u3068\u3001\u3053\u308c\u306f\u3053\u308c\u307e\u3067\u306eQype\u306e\u6700\u826f\u306e\u7d50\u679c\u3067\u3042\u308a\u30012008\u5e7410\u6708\u306b\u306f\u307e\u3060420\u4e07\u306e\u8a2a\u554f\u30681350\u4e07\u306e\u30b5\u30a4\u30c9\u30b3\u30fc\u30eb\u306b\u9054\u3057\u307e\u3057\u305f\u3002\u65b0\u3057\u3044IVW\u30ab\u30a6\u30f3\u30c8\u306e\u5c0e\u5165\u4ee5\u6765 [27] Google Analytics\u306b\u3088\u308b\u3068\u30012009\u5e7411\u6708\u306b\u52b9\u679c\u3092\u767a\u63ee\u3057\u3066\u3001Qype\u306f\u6708\u306b1700\u4e07\u4eba\u4ee5\u4e0a\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30e6\u30fc\u30b6\u30fc\u3092\u9054\u6210\u3057\u3066\u3044\u307e\u3059\u3001\u3068Google Analytics\u306b\u3088\u308b\u3068 [28] \u4e00\u65b9\u30012010\u5e74\u306e\u6700\u521d\u306e8\u304b\u6708\u9593\u306e\u30dd\u30fc\u30bf\u30eb\u306f\u3001\u5185\u90e8\u5074\u306e\u69cb\u9020\u3068\u65b0\u3057\u3044IVW\u30ab\u30a6\u30f3\u30c8\u306e\u5909\u5316\u306b\u3088\u308a\u30011\u304b\u6708\u3042\u305f\u308a\u5e73\u5747560\u4e07\u306e\u30e6\u30cb\u30fc\u30af\u306a\u8a2a\u554f\u3057\u304b\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002 2010\u5e748\u6708\u3001Qype\u306f\u7d04720\u4e07\u306e\u30e6\u30cb\u30fc\u30af\u306a\u8a2a\u554f\u3092\u8a18\u9332\u3057\u307e\u3057\u305f\u3002 [29] Google Analytics\u306b\u3088\u308b\u3068\u30012012\u5e748\u6708\u306b\u306f\u3001Qype\u306f2,500\u4e07\u4eba\u306e\u8a2a\u554f\u3092\u53d7\u3051\u305f2,000\u4e07\u4eba\u306e\u30e6\u30cb\u30fc\u30af\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u3088\u3063\u3066\u4f7f\u7528\u3055\u308c\u307e\u3057\u305f\u3002 Qype\u30a2\u30d7\u30ea\u306f\u3001400\u4e07\u4eba\u306e\u30e6\u30cb\u30fc\u30af\u8a2a\u554f\u8005\u3060\u3051\u306b\u3088\u3063\u3066\u63d0\u4f9b\u3055\u308c\u307e\u3057\u305f\u3002\u72ec\u81ea\u306e\u58f0\u660e\u306b\u3088\u308b\u3068\u3001\u540c\u793e\u306f2008\u5e7411\u6708\u306b\u5229\u76ca\u306e\u95be\u5024\u306b\u9054\u3057\u307e\u3057\u305f\u3002 [30] \u2191  Stephan Uhrenbacher\uff1a \u5834\u6240\u3001\u63a8\u5968\u4e8b\u9805\u3001\u9023\u7d61\u5148 \u3002 \u30b8\u30e3\u30b0\u30ea\u30f3\u30b0  \u2191  Qype\u306e\u30af\u30e9\u30f3\u30c1\u30d9\u30fc\u30b9\u30a8\u30f3\u30c8\u30ea  \u2191  herringevents.com \uff08 \u8a18\u5ff5 2008\u5e747\u670825\u65e5\u304b\u3089 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30a2\u30fc\u30ab\u30a4\u30d6 \uff09\uff08PDF\uff09  \u2191  de.blog.qype.com \uff08 \u8a18\u5ff5 2010\u5e742\u67082\u65e5\u304b\u3089 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30a2\u30fc\u30ab\u30a4\u30d6 \uff09\uff09  \u2191  Stephan Uhrenbacher\uff1a \u6700\u5f8c\u306b – \u30d5\u30e9\u30f3\u30b9\u306eQype \u3002 In\uff1ade.blog.qype.com\u30012008\u5e741\u670810\u65e5 \uff08 \u8a18\u5ff5 2009\u5e748\u670817\u65e5\u304b\u3089 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u30a2\u30fc\u30ab\u30a4\u30d6 \uff09\uff09  \u2191  Qype\u306f\u30e8\u30fc\u30ed\u30c3\u30d1\u306e\u5b58\u5728\u611f\u3092\u62e1\u5927\u3059\u308b\u305f\u3081\u306b\u30aa\u30e9\u30f3\u30c0\u8a9e\u306b\u306a\u308a\u307e\u3059\u3002 2011\u5e747\u67083\u65e5\u3001 2021\u5e7410\u67088\u65e5\u306b\u30a2\u30af\u30bb\u30b9 \uff08\u82f1\u8a9e\uff09\u3002   \u2191  Kersten A. 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