[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/en\/the-marketing-arm-wikipedia\/#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/en\/the-marketing-arm-wikipedia\/","headline":"The Marketing Arm – Wikipedia","name":"The Marketing Arm – Wikipedia","description":"before-content-x4 The Marketing Arm, also known as TMA, is a marketing and creative agency owned by Omnicom Group. 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With offices in New York City; Los Angeles; Chicago; Dallas; Wilton, Connecticut; Irvine, California; London; Manchester; S\u00e3o Paulo; and Shanghai.[2] The agency specializes in strategy and execution across sports and entertainment, experiential, celebrity and influencer, digital and social, shopper and promotion, and content production.[3]       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4Origins[edit]Founded in 1993 by [[Ray Clark]], a former ProServ and Talent Sports International executive,[4] The Marketing Arm was created as the event and corporate sports marketing division of Athletic Resource Management Inc. (ARM),[5] a Memphis-based sports agency headed by Jimmy Sexton[6] and Kyle Rote, Jr., a former professional soccer player in the NASL.[7]History[edit]In January 2023, Trina Roffino was promoted from TMA’s president to CEO.       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4In September 2022, TMA updated its branding with new colors, fonts, designs, and a new web domain and social media handle, wearetma.agency. The rebrand was covered by Adweek.In 2019, Andrew Robinson was promoted from TMA\u2019s president to CEO.[8]In 2016, Alcone, an Omnicom agency specializing in promotional, shopper and retail marketing, became a part of TMA.[9]In March 2016, Platinum Rye Entertainment (PRE), a sports and entertainment marketing consultancy specializing in sourcing celebrity talent, became part of TMA.[10]       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4In 2011, Omnicom acquired Fanscape, a social media agency, and merged it into The Marketing Arm.[11]In October 2005, mobile marketing agency Ipsh! joined The Marketing Arm.[12] Ipsh! was founded in June 2001 by Nihal Mehta and Mike Jelley.[13] Ipsh creates and manages mobile marketing campaigns including SMS, MMS, mobile gaming, application development, mobile websites, and media planning and buying.In 2004, Los Angeles-based agency Davie Brown Entertainment, which was founded in 1985 and acquired by Omnicom in 2001,[14] joined The Marketing Arm.  In 2006, Davie Brown’s talent division created the Davie-Brown Index (DBI), a celebrity index that determines a celebrity\u2019s ability to influence brand affinity and consumer purchase intent.[15]In 2004, The Marketing Arm merged its sports consulting division with Millsport, a leading sports marketing firm owned by Omnicom,[16] to form an agency retaining the Millsport brand name.[17]  Founded in 1975 by Jim Millman, Millsport was a pioneer in using sports sponsorship as a branding tool.[18]In 2003, The Marketing Arm joined event operations with U.S. Marketing & Promotions (Usmp), an Omnicom sister agency based in Torrance, Calif. founded by Jason Moskowitz and Michael Napoliello.[19]  Usmp now serves as The Marketing Arm’s event unit, specializing in field sales and experiential marketing.Omnicom Group acquired The Marketing Arm[20] in June 1999.[21]In 2021, the agency was awarded its Gold PRO Award in “Best Brand Awareness” for the Advance Auto Parts “DieHard is Back” campaign.In 2021, the agency was awarded its Gold PRO Award in “Best Buzz” for the Advance Auto Parts “DieHard is Back” campaign.In 2021, the agency was awarded its Gold PRO Award in “Best Use of Video” for the Advance Auto Parts “DieHard is Back” campaign.In 2021, the agency was awarded its Silver PRO Award in “Best Integrated Campaign” for the Advance Auto Parts “DieHard is Back” campaign.In 2021, the agency was awarded its Silver PRO Award in “Best Entertainment Sponsorship or Tie-In” for the Advance Auto Parts “DieHard is Back” campaign.In 2021, the agency was awarded its Gold PRO Award in “Best Use of Content Marketing” for the State Farm Twitch Charity Stream.In 2021, the agency was awarded its Silver PRO Award in “Best Gaming or eSport Campaign” for the State Farm Twitch Charity Stream.In 2021, the agency was awarded its Gold REGGIE Award in “Holiday or Seasonal Marketing” for the Wendy’s “Scare Thru” Campaign.In 2021, the agency was awarded its Silver REGGIE Award in “Influencer Marketing” for the SNICKERS “Hungriest Player” Campaign.In 2021, the agency was awarded its Silver REGGIE Award in “Sports or eSports Marketing” for the SNICKERS “Hungriest Player” Campaign.In 2021, the agency was awarded its Bronze REGGIE Award in “Creativity & Innovation” for the SNICKERS “Hungriest Player” Campaign.In 2021, the agency was awarded its Silver REGGIE Award in “Holiday or Seasonal Marketing” for the “Bon App\u00e9-Cheetos” Campaign.In 2021, the agency was awarded its Silver REGGIE Award in “Promotion Marketing” for the “Bon App\u00e9-Cheetos” Campaign.In 2021, the agency was awarded its Bronze REGGIE Award in “Content Marketing” for the “Bon App\u00e9-Cheetos” Campaign.In 2021, the agency was awarded its Silver REGGIE Award in “Partnership Marketing” for the Doritos “Valedictorian” Campaign.In 2021, the agency was awarded its Gold National Addy Award in \u201cElements of Advertising: Cinematography\u201d for the Advance Auto Parts “DieHard is Back” campaign.In 2021, the agency was awarded its Gold Dallas and District Addy Awards in \u201cRegional\/National Television Commercial\u201d for the Advance Auto Parts “DieHard is Back” campaign.In 2021, the agency was awarded its Gold Dallas and District Addy Awards in \u201cBranded Content & Entertainment for Television\u201d for the Advance Auto Parts “DieHard is Back” campaign.In 2021, the agency was awarded its Gold Dallas and District Addy Awards in \u201cCinematography\u2014Single\u201d for the Advance Auto Parts “DieHard is Back” campaign.In 2020, the agency was awarded its Gold PRO Award in \u201cBest Use of Content Marketing\u201d for the State Farm \u201cVehicle Loan Illusions\u201d Campaign.In 2020, the agency was awarded its Silver PRO Award in \u201cBest Buzz\u201d for the State Farm Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2020, the agency was awarded its Silver PRO Award in \u201cBest Campaign Targeting Millennials\u201d for the State Farm Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2020, the agency was awarded its Silver PRO Award in \u201cBest Use of Influencer Marketing\u201d for the State Farm Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2020, the agency was awarded its Silver PRO Award in \u201cBest Use of Content Marketing\u201d for the Doritos \u201cSpark the Beat\u201d Campaign.In 2020, the agency was awarded its Silver Ex Award in \u201cBest Cause\/Community Program\u201d for the State Farm \u201cNeighborhood of Good\u201d Campaign.In 2020, the agency was awarded its Gold Ex Award in \u201cBest Sports Activation\u201d for the Wendy\u2019s \u201cSailgating\u201d Campaign.In 2020, the agency was awarded its Silver REGGIE Award in \u201cSmall Budget Brand Activation Marketing (Under $1MM)\u201d for the State Farm \u201cVehicle Loan Illusions\u201d Campaign.In 2020, the agency was awarded its Silver REGGIE Award in \u201cPromotion Marketing\u201d for the Doritos \u201cSpark the Beat\u201d Campaign.In 2020, the agency was awarded its Silver REGGIE Award in \u201cPartnership Marketing\u201d for the Doritos \u201cSpark the Beat\u201d Campaign.In 2020, the agency was awarded its Bronze REGGIE Award in \u201cCreativity and Innovation\u201d for the Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2020, the agency was awarded its Gold REGGIE Award in \u201cInfluencer Marketing\u201d for the Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2020, the agency was awarded its Gold REGGIE Award in \u201cExperiential Marketing\u201d for the Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2020, the agency was awarded its Gold REGGIE Award in \u201cExperiential Marketing\u201d for the Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2020, AdWeek Experiential named The Marketing Arm \u201cBest Experiential Activation by a Packaged Goods Brand\u201d for the Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2020, The One Show recognized the agency as \u201cBest Branded Entertainment, Live Events\u201d for the Cheetos \u201cHouse of Flamin\u2019 Haute\u201d Campaign.In 2019, the agency was awarded its Silver Pro Award in \u201cBest Cause-Based Campaign\u201d for the State Farm \u201cNeighborhood of Good\u201d Campaign.In 2019, the agency was awarded its Bronze Pro Award in \u201cBest Use of Event or Experiential Marketing\u201d for the State Farm \u201cNeighborhood of Good\u201d Music Festival Experience.In 2019, the agency was awarded its Gold Pro Award in \u201cBest Sampling or Trial Recruitment\u201d Campaign for the \u201cFlamin’ Hot Spot: A Restaurant by Cheetos\u201d Campaign.In 2019, the agency was awarded its Bronze Pro Award in \u201cBest Campaign Targeting Millennials\u201d for the \u201cFlamin’ Hot Spot: A Restaurant by Cheetos\u201d Campaign.In 2019, the agency was awarded its Gold Pro Award in \u201cBest Buzz\u201d for the \u201cFlamin’ Hot Spot: A Restaurant by Cheetos\u201d Campaign.In 2019, the agency was awarded its Gold Pro Award in \u201cBest Use of Content Marketing\u201d for the Cheetos \u201cTeach Me How To Curl\u201d Campaign.In 2019, the agency was awarded its Silver Pro Award in \u201cBest Digital\/Social Campaign\u201d for the Cheetos \u201cTeach Me How To Curl\u201d Campaign.In 2019, the agency was awarded its Gold Pro Award in \u201cBest Use of Video\u201d for the Cheetos \u201cTeach Me How To Curl\u201d Campaign.In 2019, the agency was awarded its Platinum Pro Award in \u201cBest Overall Campaign\u201d for the Cheetos \u201cTeach Me How To Curl\u201d Campaign.In 2019, the agency was awarded its Gold REGGIE Award in \u201cBest Content Marketing Campaigns\u201d for the Cheetos \u201cTeach Me How To Curl\u201d Campaign.In 2019, the agency was awarded its Gold REGGIE Award in \u201cBest National Consumer Campaigns\u201d for the Cheetos \u201cTeach Me How To Curl\u201d Campaign.In 2019, the agency was awarded its Gold REGGIE Award in \u201cBest Partnership Campaigns\u201d for the Cheetos \u201cTeach Me How To Curl\u201d Campaign.In 2019, the agency was awarded its Silver REGGIE Award in \u201cBest Experiential Marketing Campaigns\u201d for the State Farm \u201cNeighborhood of Good\u201d Music Festival Experience.In 2019, the agency was awarded its Gold Ex Award in \u201cBest Consumer Environment\u201d for the State Farm \u201cNeighborhood of Good\u201d Music Festival Experience.In 2019, the agency was awarded its Gold Ex Award in \u201cBest Single Market Consumer Event\u201d for the Frito Lay Cheetos Restaurant Experience.In 2019, Chief Marketer awarded the agency it’s Platinum PRO Award.[22]In 2018, Chief Marketer 200 recognized TMA as the overall winner for the Chief Marketer 200 Agency.In 2018, Design of the Times awarded the agency Gold for \u201cBest Mass Merchandisers Category\u201d for the Tostitos 2017 Back to Football Mascot CTMDs.In 2018, the agency was awarded its Gold Cannes Lions award in the \u201cCreative Effectiveness Category\u201d for the Cheetos Museum Campaign.In 2018, TMA was the overall winner for the Event Marketer IT List.In 2018, the agency was awarded its Grand Ex Award for the State Farm \u201cNeighborhood of Good\u201d Music Festival Experience.In 2018, TMA was recognized by the Ex Awards as the \u201cBest Cause\/Community Program\u201d for the State Farm \u201cNeighborhood of Good\u201d Music Festival Experience.In 2018, TMA was recognized by the Ex Awards as the \u201cBest Multicultural Event Campaign\u201d for the State Farm \u201cColor Full Lives\u201d Campaign.In 2018, TMA was recognized by the Ex Awards as the \u201cBest Pop-Up or Retail Activation\u201d for The Spotted Cheetah Campaign.In 2018, the agency was awarded its Gold PRO Award in \u201cBest Brand Awareness Campaign\u201d for the State Farm \u201cColor Full Lives\u201d Campaign.In 2018, the agency was awarded its Silver PRO Award in \u201cBest Multicultural\/Lifestyle\/Age-Targeted Campaign\u201d for the State Farm \u201cColor Full Lives\u201d Campaign.In 2018, the agency was awarded its Gold PRO Award in \u201cBest Cause-Based Campaign\u201d for the State Farm \u201cNeighborhood of Good\u201d Music Festival Experience.In 2018, TMA was recognized as a Finalist in the Effie Awards as \u201cMedia Innovation – Existing Channel\u201d for Snickers: A 36 Live Stream Teasing a 30-Second Live Super Bowl Commercial.In 2018, TMA was recognized as a Finalist in the Effie Awards as \u201cCarpe Diem- Products\u201d for Starburst: All Pink Starburst.In 2018, the agency was awarded its Gold REGGIE Award in \u201cBest Experiential Marketing\u201d for The Spotted Cheetah Campaign.In 2018, the agency was awarded its Silver REGGIE Award in \u201cCreativity & Innovation\u201d for The Spotted Cheetah Campaign.In 2018, the agency was awarded its Silver REGGIE Award in \u201cBest Promotion Marketing Campaigns\u201d for the Doritos Guardians of the Galaxy Vol. 2 Music Bag Campaign.In 2018, the agency was awarded its Gold REGGIE Award in \u201cMulticultural\/Lifestyle\u201d for the State Farm \u201cColor Full Lives\u201d Campaign.In 2018, the agency was awarded its Bronze REGGIE Award in \u201cBest Purpose Campaigns\u201d for the State Farm \u201cNeighborhood of Good\u201d Music Festival Experience.In popular culture[edit]In late 2019, State Farm named TMA its new creative agency.[23] TMA\u2019s first ad for the brand brought back Jake from State Farm in February 2020, with Kevin Miles cast as the new Jake.[24] TMA led the creative for State Farm\u2019s first in-game Super Bowl spot in 2021, which featured Patrick Mahomes, Aaron Rodgers, Paul Rudd, and Drake, who served as Jake from State Farm\u2019s stand-in.[25]The agency is credited with creating the Doritos “Crash the Super Bowl” promotion,[26] which has earned a Gold Lion at the Cannes Lions International Advertising Festival.In 2013, the agency won two Lions at Cannes for its work on the “Uncle Drew”[27] film for Pepsi Max.[28]^ Published March 13, 2006. “The Marketing Arm founder tries to keep it fresh – SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global”. SportsBusiness Daily. Retrieved 2013-08-22.^ “The Marketing Arm – Contact”. themarketingarm.com. 2021-03-17. Retrieved 2021-03-17.^ “The Marketing Arm – More About Us (bottom of page)”. themarketingarm.com. 2021-03-17. Retrieved 2021-03-17.^ Published March 13, 2006. “The Marketing Arm founder tries to keep it fresh – SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global”. SportsBusiness Daily. Retrieved 2013-08-22.^ “Athletic Resource Management, Inc.: Private Company Information – Businessweek”. Investing.businessweek.com. Retrieved 2013-08-22.^ “Sexton has seen big changes in sports industry”. TuscaloosaNews.com. 2011-01-30. Retrieved 2013-08-22.^ Heitner, Darren (2008-09-23). “Agent Spotlight: Kyle Rote Jr”. Sports Agent Blog. Retrieved 2013-08-22.^ “Andrew Robinson”. linkedin.com. 2019-05-01. Retrieved 2021-03-17.^ “Alcone Marketing Group”. chiefmarketer.com. 2016-10-28. Retrieved 2021-03-17.^ “The Marketing Arm”. chiefmarketer.com. 2016-10-28. Retrieved 2021-03-17.^ “Omnicom Revs Up 7.9%, Adds Fanscape To Its Digital Holdings”. mediapost.com. 2011-04-19. Retrieved 2021-02-11.^ Cuneo, Alice Z. (2005-10-10). “Omnicom gets into mobile marketing with purchase of Ipsh | News – Advertising Age”. Adage.com. Retrieved 2013-08-22.^ “M-Commerce | BusinessWeek”. Images.businessweek.com. Retrieved 2013-08-22.^ Fass, Allison (2001-09-11). “THE MEDIA BUSINESS – ADVERTISING – ADDENDA – Omnicom Acquires Davie Brown”. NYTimes.com. Retrieved 2013-08-22.^ “Omnicom Unit to Enter Game of Valuing Stars – WSJ.com”. Online.wsj.com. 2006-02-13. Retrieved 2013-08-22.^ Published March 6, 2000 (2000-03-06). “Omnicom buys more of Millsport – SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global”. SportsBusiness Daily. Retrieved 2013-08-22.^ “Millsport Joins the Marketing Arm”. Chief Marketer. 2004-08-18. Retrieved 2013-08-22.^ “A new start for Millsport – SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global”. M.sportsbusinessdaily.com. 2004-08-16. Retrieved 2013-08-22.^ “GUERRILLA GROWS UP: USM&P has evolved from underdog to Big Dog”. Chief Marketer. 2000-06-01. Retrieved 2013-08-22.^ themarketingarm.com^ Published June 21, 1999. “OMNICOM GROUP SET TO ACQUIRE THE MARKETING ARM – SportsBusiness Daily | SportsBusiness Journal | SportsBusiness Daily Global”. SportsBusiness Daily. Retrieved 2013-08-22.^ “Frito-Lay and The Marketing Arm Take Top 2019 Pro Award”. Chief Marketer. 2019-10-24. Retrieved 2021-02-08.^ “State Farm gives brand creative duties to the Marketing Arm, dealing blow to DDB | Ad Age”. adage.com. 2019-11-12. Retrieved 2021-03-23.^ “The New ‘Jake From State Farm’ Has a Bigger Role, Including Soothing Spurned Bachelors”. Muse by Clio. Retrieved 2021-03-23.^ Mendoza, Jordan. “Drake becomes stand-in for Jake from State Farm in Super Bowl ad and fans loved it”. USA TODAY. Retrieved 2021-03-23.^ “The Dallas Morning News Cheryl Hall column”. Tmcnet.com. Retrieved 2013-08-22.^ “Without Further Ado, Here’s Pepsi Max’s ‘Uncle Drew’ – AgencySpy”. Mediabistro.com. 2012-05-21. Retrieved 2013-08-22.^ Nudd, Tim (2013-06-22). “Winners Lists: Titanium & Integrated, Film, Film Craft and Branded Content”. Adweek. Retrieved 2013-08-22.     (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/the-marketing-arm-wikipedia\/#breadcrumbitem","name":"The Marketing Arm – Wikipedia"}}]}]