Luca de Meo – Wikipedia

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Luca de Meo (born 13 June 1967) is an Italian automotive executive who is currently the CEO of Renault.[1]

Early life and education[edit]

Born in Milan in 1967 to parents originating from Locorotondo,[2] de Meo received a degree in Business Administration from Bocconi University in Milan. In his thesis he examined business ethics, which was the first dissertation on this subject in Italy.[3]

De Meo has more than twenty-five years of experience in the automotive sector. He began his career at Renault, prior to joining Toyota Europe, followed by the Fiat Group, where he was head of the Lancia, Fiat and Alfa Romeo brands and CEO of Abarth. During his time as Fiat, he was considered a protégé of Sergio Marchionne, carrying a significant responsibility over the launch of the new Fiat 500, however, Marchionne was disappointed at his results while he was leading Alfa Romeo.[4]

De Meo joined the Volkswagen Group in 2009, as marketing director of the brand of Volkswagen and of the Volkswagen Group, prior to taking up the position of board of management member for sales and marketing at Audi AG. He was president of SEAT from November 2015 to January 2020.[5] In January 2020 it was announced that he would be the CEO of Renault effective July 2020,[6] leaving Renault without a CEO for another five months due to a non-compete clause with Volkswagen Group.[7]

De Meo speaks Italian, English, French,[7] German[8] and Spanish. He was a teaching fellow at SDA Bocconi School of Management, and is the author of the book Da 0 a 500, Storie vissute, idee e consigli da uno dei manager più dinamici della nuova generazione (From 0 to 500. Lived stories, ideas and advices from one [of] the most dynamic managers of the last generation).[9]

In January 2021, de Meo presented “Renaulution”, the new strategic plan for Groupe Renault, which aims to shift the strategy from volume to value.[10]

Other activities[edit]

Awards and reception[edit]

In 2017, he was named Bocconi Alumnus of the Year, for representing the university values of professionalism, initiative, integrity, responsibility and openness to pluralism.[3] His competences in leadership are said to be in marketing, product planning, having attention to detail and avoiding conflict, while he lacks an engineering background.[4][8] His personality has been described as collegial, humorous and culturally adaptive.[8]

De Meo was named “commendatore” by the Order of Merit of the Italian Republic, and Harvard University dedicated a case study to him in 2013, for his work in the Volkswagen Group as marketing director.[12]

In March 2021, King Felipe VI of Spain awarded him with the Grand Cross of the Order of Isabella the Catholic.[13]

Personal life[edit]

De Meo is married to Silvia Goracci and has two sons.[2][14][15]

References[edit]

  1. ^ “Biography Luca de Meo – Groupe Renault”. group.renault.com. Retrieved 10 November 2020.
  2. ^ a b Carretto, Bianca (2020-01-13). “Chi è Luca de Meo, l’italiano che si prepara a guidare la Renault”. Corriere della Sera (in Italian). Retrieved 2021-01-14.
  3. ^ a b “Luca de Meo is the 2017 Bocconi Alumnus of the Year”. www.viasarfatti25.unibocconi.eu. Retrieved 20 November 2017.
  4. ^ a b Nussbaum, Ania; Rauwald, Christoph (21 November 2019). “Marchionne’s One-Time Protege De Meo Leads Renault CEO Race”. Bloomberg.
  5. ^ “Volkswagen says Luca de Meo steps down as CEO of Seat”. Reuters. 7 January 2020. Retrieved 15 January 2020.
  6. ^ Ewing, Jack; Alderman, Liz (January 28, 2020). “Renault Chooses Volkswagen Executive as New C.E.O.” The New York Times.
  7. ^ a b “Renault chooses VW’s Luca De Meo as new CEO”. France 24. 28 January 2020.
  8. ^ a b c “Luca de Meo: ‘Cultural sponge’ takes ‘job from hell’ at Renault”. Financial Times. 21 February 2020.
  9. ^ “Luca de Meo”. SDA Bocconi School of Management.
  10. ^ “Groupe Renault “Renaulution” strategic plan”. Automotive World. 14 January 2021. Retrieved 14 January 2021.
  11. ^ Board of Directors Gruppo TIM.
  12. ^ Hill, Linda A.; Teppert, Dana M. (30 April 2013). “Luca de Meo at Volkswagen Group” – via www.hbs.edu.
  13. ^ “Real Decreto 165/2021, de 16 de marzo, por el que se concede la Gran Cruz de la Orden de Isabel la Católica al señor Luca de Meo, presidente y consejero delegado de Renault”. boe.es. Retrieved 2021-03-17.{{cite web}}: CS1 maint: url-status (link)
  14. ^ “Foment pide a las autoridades el fin de los actos violentos y las coacciones”. La Vanguardia (in Spanish). 2019-11-19. Retrieved 2021-01-14.
  15. ^ “Meeting between Luca de Meo, CEO Groupe Renault & Romain Lanéry, YouTuber | Groupe Renault”. YouTube. 20 November 2020.{{cite web}}: CS1 maint: url-status (link)

External links[edit]