The Internet Must Go – Wikipedia

2013 film by Gena Konstantinakos

The Internet Must Go is[3][4][5][6][7]
a 2013 independent docufiction short web film about net neutrality (the principle that Internet service providers (ISPs) should not favour either type of content over another[4]), directed by Gena Konstantinakos.

The film chronicles the journey of (fictional) misguided market researcher John Wooley (played by Second City alum Brian Shortall) as he attempts to sell ISPs’ vision for what they call a “faster, cleaner” Internet.[2][3][4] However, learning about net neutrality from several (non-fictional) people in the process, he ultimately opts to re-consider his standpoint.[3][5]

Designed specifically[2][4] to reach an audience not versed in technology or policy, The Internet Must Go has reached nearly a quarter of a million viewers and about 5,000 Facebook fans in its first 2 months online.[2][8][9]

The release of the short was made to coincide with the opening arguments in Verizon v. F.C.C.[10]
about Net Neutrality.[3][4][5]

The docufiction short centers on John Wooley, a (fictional) market researcher who “has been dispatched to help the big Internet service providers sell their vision of a faster, cleaner Internet”.[4] He embarks on the journey, believing he’s doing something great and important. Over the course of his journey he interviews several people (notably non-fictional people whose business depends on net neutrality), who one by one help him to understand why his mission is misguided.

Then he ventures to North Carolina where he interacts with (non-fictional) people who, stifled by a lack of broadband altogether, have attempted to build community broadband.[11] However, he finds that North Carolina now has barriers to building community broadband. While he interacts with those people, he ultimately has a change of heart,[4] and decides to “leak” his research publicly to the internet, in favour of net neutrality.



The movie stars Brian Shortall as (fictional) market researcher John Wooley, who interviews several people who happen to be open-internet advocates. These interviewees are, however, non-fictional people, who appear in the movie as themselves.

Fictional cast[edit]

Non-fictional cast[edit]

Crew, Partners and Funding[edit]

The movie was fiscally sponsored by the non-for-profit Women Make Movies. Funders include The Ford Foundation, The Open Society Foundation, Media Democracy Fund, and Wyncote Foundation.

As an independent short, the film’s website lists contributors to the movie, in notable detail. This includes cast/the cameos, several kinds of producers, writers, funders, editors, consultants, advisors, production managers, animators, camera, legal counsel, post-production, voiceover, assistants, pod-editors, website, graphics design, campaign, press, associates, partners and others.[1] Links to the contributors’ online identities are provided where applicable.


The movie has no stand-alone soundtrack album, but it features music from the following artists. Rebecca Gates was credited as music supervisor for the film.


The movie was designed as a short (termed “clickable” by the director[4]). Its website,, then augments its functionality. Apart from featuring the movie, it provides information about the movie such us director’s notice, creators, press, etc. This information also allows a watcher to verify[17] the docufiction nature of the movie, which is not vocalized in the work itself.

The site also features a section called “Take Action” providing activism support for net neutrality. It links to some of the non-fictional organization and people presented.

“Bonus leaks”[edit]

In a section named “Bonus leaks”, the site features 13 extra videos made with the interviewees, as well as a list of real-world articles featured in the film (called “Wooley’s Research”), and a map of US states “that have erected barriers to community broadband”.[18]


[third-party source needed]

On January 6, 2014, about 4 months after the movie’s release, American multinational telecommunications corporation AT&T announced[19][20] that they will be pushing “sponsored data” to companies, who would be allowed to pay for the bandwidth their customers use. This arguably undermines net neutrality, as noted by several associations connected to the movie, e.g. Fight for the Future[third-party source needed],[21] who also supports the prediction that other carriers will most likely try to follow[22] and details some implications on individuals and on the open internet.

In its article about the announcement, Wired noted that previously “By a 3–2 vote in 2010, the FCC adopted net neutrality rules, which became effective a year later.”[23]

See also[edit]


  1. ^ a b c d e f g h “About”. Movie’s own site. Retrieved 13 January 2014.
  2. ^ a b c d “WORK – GENA KONSTANTINAKOS”. Konstant Pictures. Retrieved 13 January 2014.
  3. ^ a b c d “Net Neutrality Mockumentary Slams ISPs’ Case For Playing Unfair”. Huffington Post. 9 September 2013. Retrieved 13 January 2014.
  4. ^ a b c d e f g h Peterson, Andrea (9 September 2013). “Can this mockumentary make the public care about Net Neutrality?”. The Washington Post. Retrieved 13 January 2014.
  5. ^ a b c Brown, Bob (9 September 2013). “Mockumentary skewers ISPs as Verizon-FCC net neutrality case goes to court”. Network World. Retrieved 13 January 2014.
  6. ^ Mitchell, Christopher (9 September 2013). “Well Worth Watching: The Internet Must Go”. Community Broadband Networks. Retrieved 13 January 2014.
  7. ^ “The Internet Must Go: Mockumentary about Anti-Net Neutrality-Wannabe”. 9 September 2013. Retrieved 13 January 2014.
  8. ^ “The Internet Must Go”. Retrieved 13 January 2014 – via Facebook.
  9. ^ “The Internet Must Go”. Retrieved 13 January 2014 – via YouTube.
  10. ^ “Verizon v. FCC, No. 11-1355 (D.C. Cir.)”. FCC. 7 February 2013. Retrieved 13 January 2014.
  11. ^ Mitchell, Christopher (22 March 2011). “With New Hope, North Carolina Broadband Struggle Continues”. Community Broadband Networks. Retrieved 13 January 2014.
  12. ^ “Farnum Brown”. Retrieved 13 January 2014.
  13. ^ Hamilton, Jesse (15 February 2012). “AT&T Must Give Shareholders Net Neutrality Vote”. Bloomberg. Retrieved 13 January 2014.
  14. ^ “Gigi B. Sohn”. Public Knowledge. Retrieved 13 January 2014.
  15. ^ “Staff”. Public Knowledge. Retrieved 13 January 2014.
  16. ^ “Catharine Rice Biography”. National Association of Telecommunications Officers and Advisors. Retrieved 13 January 2014.
  17. ^ “Director’s Note”. The movie’s own website. 16 September 2013. Retrieved 13 January 2014.
  18. ^ “Bonus leaks”. Movie’s own site. Retrieved 13 January 2014.
  19. ^ Kravets, David (6 January 2014). “AT&T Thumbs Nose at Net Neutrality With ‘Sponsored’ Bandwidth Scheme”. Wired. Retrieved 13 January 2014.
  20. ^ “AT&T to Charge Online Services to Reach Viewers”. Public Knowledge. 6 January 2014. Retrieved 13 January 2014.
  21. ^ “Net neutrality is under attack”. Fight for the Future. Retrieved 13 January 2014.
  22. ^ Hill, Simon (6 January 2014). “AT&T’s Sponsored Data plan allows companies to pay for your data bill”. Digital Trends. Retrieved 13 January 2014.
  23. ^ Singel, Ryan (23 September 2010). “Net Neutrality Rules Published, Lawsuits Soon to Follow”. Wired. Retrieved 13 January 2014.

External links[edit]