[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/en\/wiki19\/minor-food-group-wikipedia\/#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/en\/wiki19\/minor-food-group-wikipedia\/","headline":"Minor Food Group – Wikipedia","name":"Minor Food Group – Wikipedia","description":"Minor Food Group (Thai: \u0e44\u0e21\u0e40\u0e19\u0e2d\u0e23\u0e4c \u0e1f\u0e39\u0e49\u0e14 \u0e01\u0e23\u0e38\u0e4a\u0e1b, Chinese: \u7f8e\u8bfa\u98df\u54c1\u96c6\u56e2) is one of three core subsidiary business under Minor International (traded","datePublished":"2019-11-02","dateModified":"2019-11-02","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/en\/wiki19\/author\/lordneo\/#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/en\/wiki19\/author\/lordneo\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":100,"height":100},"url":"https:\/\/wiki.edu.vn\/en\/wiki19\/minor-food-group-wikipedia\/","wordCount":1695,"articleBody":"Minor Food Group (Thai: \u0e44\u0e21\u0e40\u0e19\u0e2d\u0e23\u0e4c \u0e1f\u0e39\u0e49\u0e14 \u0e01\u0e23\u0e38\u0e4a\u0e1b, Chinese: \u7f8e\u8bfa\u98df\u54c1\u96c6\u56e2) is one of three core subsidiary business under Minor International (traded as MINT on the Stock Exchange of Thailand).[1] It is categorized as Public Company Limited. In food service industry, it is one of the largest restaurant chains in Asia Pacific region. The company was established by William E. Heinecke in 1980. Headquarter is located in Bangkok Metropolis, Thailand. Its address is at Berli Jucker House, 15\/F 99 Sukhumvit 42 Rd, Klong Toei Road. Its products includes Casual Dining Restaurant, Quick Service Restaurant (QSR), Food, Food Service and Food Delivery.[2]As it comprises a number of third parties\u2019 franchises, there have been many restaurant brands operated by the group like The Pizza Company, Swensen\u2019s, Sizzler, Dairy Queen, Burger King, The Coffee Club, Riverside Grilled Fish, Basil, ThaiXpress, Benihana. Nevertheless, it has equity-owned, the Pizza Company, which later became the most visited pizzeria brand in Thailand according to the survey in 2015. Not only those, it also acquires manufacturing plants for dairy and coffee ingredients.[3]Table of ContentsBrief Introduction[edit]History of Minor Food’s growth in Thailand[5][edit]The First Pizza Franchise[edit]In 1986, Franchised Swensen’s[edit]In 1989, Developed Delivery Services[edit]In 1992, Manufacturing[edit]In 1996, Introduced Dairy Queen[edit]In 2000, Introduced Burger King[edit]In 2001, Built Its Own Brand[edit]In 2005, Enter Bakery Industry[edit]In 2007, Develop Food Delivery Service[edit]International investment[edit]Australia[edit]China[edit]European[edit]Fact sheet Data[edit]References[edit]External links[edit]Brief Introduction[edit]At that time, there were only few American fast-food brands in Thailand\u2019s food market. So a pizza franchise as Pizza Hut (at the time) under Minor Food Brand had been introduced. After the pizza franchises have expanded, it brought Sundae ice-cream franchises to Thailand which later became Top-visited ice-cream brand domestically. There gradually has been an increase in importing fast-food franchises to Thailand, while developing own restaurant brand. To reaching more customer and respond to globalization, Minor Food utilizes call center and 1112Delivery application for food delivery purpose.[4]History of Minor Food’s growth in Thailand[5][edit]The First Pizza Franchise[edit]Seeing the more influence of Western dining styles in Thai people and few fast-food competitors in the market, Bill Heinecke decided to found Minor Food in 1980. To enter Thailand\u2019s food market, the group selected pizza as its first product.[6]In 1986, Franchised Swensen’s[edit]Minor Food brought San Francisco\u2019s well-known ice-cream franchises like Swensen\u2019s to Thailand. It has remained high competitive position until today with the classic sundae delights and affordable prices, becoming the most outstanding ice-cream brand in Thai\u2019s market. A few action plans which boost the sales are redesigning the product presentation (chose \u2018Sundae menu\u2019) by focusing on new generation target groups, and innovate the menu to fit family target customer.In 1989, Developed Delivery Services[edit]Minor Food was the first company to provide home and office delivery. Beginning with pizza delivery service to homes and office, the brand can reach customers without the obstacles of rush-hour crunch and the desire to eat at home.[4]In 1992, Manufacturing[edit]Minor Cheese Limited (MCL) and Minor Dairy Limited (MDL) were founded under the consideration of food quality, availability, reliability, and cost control. The major ingredients produced had been delivered to internal franchises and external restaurants.[7] In the same year, it introduced Sizzler, combination meals and salad assortment restaurant outlets, to Thailand. This kind of restaurants allows customers to experience early self-service dining style at the time.[8]In 1996, Introduced Dairy Queen[edit]the Dairy Queen, soft serve ice-cream brand was founded after the success of Swensen\u2019s in Thailand during years. \u00a0Originated from Illinois, Dairy Queen\u2019s outstanding marketing is \u2018Blizzard\u2019 products.In 2000, Introduced Burger King[edit]Minor food founded Burger King restaurants in Thailand. It was the first burger franchises with signature menu of The Whopper. To satisfy different groups of customers, it offered International variations by putting exotic ingredients according to the locations.[9] In Thailand, the franchises offer Thai Spiced Chicken with Sticky Rice and other seasonal menu.[10]In 2001, Built Its Own Brand[edit]After the contract with Pizza Hut expired, Minor Food decided to have its own pizza brand named \u2018The Pizza Company\u2019. Though it was originated in Thailand. It also has the franchises in Kuwait, United Arab Emirates. Saudi Arabia, China, Philippines, Cambodia.[11]In 2005, Enter Bakery Industry[edit]It also cooperated to establish intercompany brand as BreadTalk to run bakery business in Thailand with the Breadtalk Group, the Singaporean listed company.[12]In 2007, Develop Food Delivery Service[edit]Minor Food was lately developed the first web ordering platform in food delivery businesses, competing with its peers like FoodPanda, Lineman and GrabFood. At the beginning, 1112Delivery application will only serve available in the Bangkok metropolitan area. But the company is processing to expand it to other major cities like Chiang Mai and Phuket by mid-year. \u00a0The call center project was implemented\u00a0 to be the main hotline for other brands under Minor Food Group in early 2019.[4]International investment[edit]Australia[edit]It invested in the Australia\u2019s all-hours caf\u00e9bar and restaurant chain by acquiring half stake in 2008. There are 10+ branches in Thailand in 2016.[13]China[edit]Its primary investment in China is buying shares of Beijing Riverside & Courtyard, the local casual dining restaurant chain with expertise of Sichuan cooking dishes. The 49\u00a0% of its acquisition makes it begin the operation of China\u2019s food business.[14]European[edit]Together with S&P Syndicate PCL, Minor food established Patara Fine Thai Cuisine (PFTC) which is equivalent partnership company. The company is the combination of Thai culinary school and training center for interested and professional individuals.[15] it also invested in Grab Thai, grab-and-go food business in London.[16]Fact sheet Data[edit]According to its fact sheet of 2019, it currently owns and operates about 2,254 restaurant outlets across the region. Both 2018\u2019s revenue breakdown and NPAT Breakdown shows Minor Food produces the largest market among other brands under Minor International Group. In 2018, Minor Food’s total sales were 44 billion baht from 2,270 restaurants in 27 countries. \u00a0[17] \u00a0 \u00a0 \u00a0 \u00a0References[edit]External links[edit]"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki19\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki19\/minor-food-group-wikipedia\/#breadcrumbitem","name":"Minor Food Group – Wikipedia"}}]}]