The Barbarian Group – Wikipedia

Full service digital creative advertising agency

Barbarian is a full-service creative digital advertising agency headquartered in New York City. Since 2001, Barbarian has been creating the future faster and transforming brands through creativity, innovation and technology. Barbarian specializes in digital transformation and experiences, digital brand strategy, digital ecosystems, social media and commerce, and data-driven analysis. The agency is guided by an unwavering commitment to inclusive and courageous innovation and a focus on the future. Barbarian is a Cheil Worldwide company, a publicly traded South Korean holding company.

Past campaigns include the Subservient Chicken for Burger King, Mucinex Sickwear, Fenty Eau De Parfum Ghost Stores Launch, JBL + Doja Cat partnership, Crystal Pepsi Returns, GE Droneweek and the Reimagine VR Experience for Etihad, the airline industry’s first VR experience.

In 2020, Barbarian was the seventh organization to achieve 3% Certification, an independent assessment system led by The 3% Movement to support agencies in their effort to retain and promote women into leadership. Agencies are evaluated on three key pillars: female leadership, workplace equality and culture, and equal creative opportunities. The certification process involved qualitative and quantitative data intake and analysis, including employee interviews, anonymous surveys, work and awards credits, agency salary data and more.

Software[edit]

In 2010, Barbarian’s in-house team built Cinder,^[1] an open source coding language for the creative community to program graphics, audio, video, networking, image processing and computational geometry.  It was built for their Samsung Centerstage project, which allows consumers to interact with Samsung appliances in an immersive retail experience. Cinder won the inaugural Grand Prix for Innovation Lion at Cannes in 2013.^[2]

Unique Offerings[edit]

In 2022, Barbarian announced the launch of Barbarian Innovation Labs to ensure its clients reach consumers most effectively across Web3 — in the metaverse, AR/VR and other new tech-driven spaces.

Led by the agency’s technologists, strategists and creators, Barbarian Innovation Labs will guide clients to new avenues of growth by helping define the playbook for success in the omniverse, which includes the full spectrum of seamless offline to online customer experiences, led by the metaverse.

In 2022, the digital creative agency is also launching Barbarian Data as a Service (DaaS), powered by Tealium’s Customer Data Platform (CDP), which provides one place to collect and activate first-party customer data across marketing and analytics tools.

Core Capabilities[edit]

• App, Website & Emerging Experience (AR-VR-AI-Voice) Design & Development
• Digital Transformation & Roadmap Planning
• Digital Brand Strategy, Design & Campaigns
• Data Driven Digital Ecosystems & eCommerce
• Experience Design
• Digital Product & Service Innovation
• Social Commerce & Content Marketing
• Tech Stack Analysis & Consulting
• Strategic Consulting, Research & Intelligence
• Data & Analytics

• 2021 – Contagious Magazine — Mucinex Sickwear — World’s Greatest Ideas
• 2021 – D&AD Pencils — Mucinex Sickwear — eCommerce – Livestream — Wood Pencil
• 2021 – Digiday Awards — Fenty Ghost Stores — Best Product Launch Campaign — Winner
• 2021 – The Drum Social Media Awards — Mucinex Sickwear — Retail or Commerce — Winner
• 2021 – The Drum Experience Awards — Fenty Ghost Stores — Pivot Initiative of the Year — Winner
• 2021 – London International Awards — Mucinex Sickwear — Social Media & Influencers – Livestream — Bronze
• 2021 – PR News Digital Awards — Mucinex Sickwear — Campaigns & Products Winner for Influencer Campaign — Winner
• 2021 – PR News Digital Awards — Mucinex Sickwear — Best Use of YouTube Winner for Marketing or PR Campaign — Winner
• 2021 – PRovoke SABRE Innovation Awards — Mucinex Sickwear — Healthcare / Pharmaceutical / Health-tech — Winner
• 2021 – PRovoke SABRE Innovation Awards — Mucinex Sickwear — Best Use of Social Network — Winner
• 2021 – PRovoke SABRE Innovation Awards — Mucinex Sickwear — Best in Show — Winner
• 2021 – Shorty Awards — Mucinex Sickwear — Healthcare/Pharma — Bronze
• 2021 – Shorty Impact Awards — AdCouncil AdoptUSKids You Can’t Imagine the Reward — Youth & Family —  Silver
• 2021 – Webbys — Samsung Galaxy S21 5G Series — Websites & Mobile Sites – Best Navigation/Structure — People’s Voice Winner
• 2021 – Webbys — Samsung Galaxy S21 5G Series —  Websites & Mobile Sites – Best Visual Design – Function — People’s Voice Winner
• 2022 – Clios — Fenty Eau De Parfum Ghost Stores — Fashion & Beauty Marketing — Silver
• 2022 – The Drum Digital Advertising Awards — Fenty Eau De Parfum Ghost Stores — Best Sell Side Innovation — Winner
• 2022 – Digiday Content Marketing Awards — Fenty Eau De Parfum Ghost Stores — Best Community Building Campaign Category — Winner
• 2022 – Digiday Content Marketing Awards — Fenty Eau De Parfum Ghost Stores — Most Engaged Brand Community Category — Winner
• 2022 – Shorty Awards — Fenty Eau De Parfum Ghost Stores — Globalization — Winner
• 2022 – Shorty Awards — Fenty Eau De Parfum Ghost Stores — Multicultural Community Management —Silver
• 2022 – Shorty Awards — Fenty Eau De Parfum Ghost Stores — Storytelling — Bronze
• 2022 – Shorty Awards — Fenty Eau De Parfum Ghost Stores — Digital Pivot — Bronze
• 2022 – Shorty Awards — Fenty Eau De Parfum Ghost Stores — Globalization — Audience Honore

References[edit]

External links[edit]