[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/en\/wiki3\/rajendra-srivastava-wikipedia\/#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/en\/wiki3\/rajendra-srivastava-wikipedia\/","headline":"Rajendra Srivastava – Wikipedia","name":"Rajendra Srivastava – Wikipedia","description":"before-content-x4 From Wikipedia, the free encyclopedia after-content-x4 Indian academic (born 1951) Rajendra K. Srivastava is Novartis Professor of Marketing Strategy","datePublished":"2020-05-09","dateModified":"2020-05-09","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/en\/wiki3\/author\/lordneo\/#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/en\/wiki3\/author\/lordneo\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/en.wikipedia.org\/wiki\/Special:CentralAutoLogin\/start?type=1x1","url":"https:\/\/en.wikipedia.org\/wiki\/Special:CentralAutoLogin\/start?type=1x1","height":"1","width":"1"},"url":"https:\/\/wiki.edu.vn\/en\/wiki3\/rajendra-srivastava-wikipedia\/","wordCount":2240,"articleBody":"     (adsbygoogle = window.adsbygoogle || []).push({});before-content-x4From Wikipedia, the free encyclopedia       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4Indian academic (born 1951)Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business.[1] He has been a tenured professor and an academic administrator and has worked in the United States, Singapore, and India.He has been listed in the Forbes’s Tycoons of Tomorrow 2018.[2] He is also a member of the board of directors of Happiest Minds,[3] a publicly listed company in India.       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4Table of ContentsEarly life and education[edit]Academic career[edit]Professional activities and research[edit]Awards and accolades[edit]Teaching awards and recognitions[edit]References[edit]External links[edit]Early life and education[edit]Born in Lucknow, India, Rajendra Srivastava did his schooling at the La Martiniere College. He holds a B.Tech. (Honors) in Mechanical Engineering from Indian Institute of Technology (IIT), Kanpur, MS (Industrial Engineering) from the University of Rhode Island, and MBA and Ph.D. in business from the University of Pittsburgh.Education:       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x41979\tPh.D. (Business Administration), University of Pittsburgh1978\tMBA, University of Pittsburgh1974\tMS (Industrial Engineering), University of Rhode Island1972\tB.Tech. (Mechanical Engineering), Indian Institute of Technology, KanpurAcademic career[edit]Srivastava has served as Provost and Deputy President at Singapore Management University. He also served as a Senior Associate Dean at the McCombs Business School, the University of Texas at Austin and at the Goizueta Business School at Emory University. He held the George Kozmetsky Centennial Chair at UT-Austin and the Roberto C. Goizueta Chair in Marketing and Digital Commerce at Emory University. Srivastava serves as a Research Fellow at the Institute for Studies in Business Markets (ISBM), Smeal College of Business, Penn State University and at IC-Sq. Institute, the University of Texas at Austin. He is also a Mack Institute Senior Fellow, Wharton School, University of Pennsylvania. He has been a Visiting Professor at London Business School, Indian School of Business and Helsinki School of Economics.He led innovation-driven and research-informed changes in academic programs. He is a strong advocate for a balance between theory and practice as well as for relevant research that informs and influences both management practices and public policy.Professional activities and research[edit]Srivastava is committed to cross-functional integration in the management of business processes. He has championed inter-disciplinary research and academic programs and has nurtured multi-disciplinary areas of excellence in financial markets, innovation, and business analytics at SMU. This interest is also reflected in his work related to technology commercialization at ATI and IC2 Institute at UT Austin.A highly cited scholar,[4][better\u00a0source\u00a0needed] his research, spanning marketing and finance\/economics, has been published in Journal of Marketing, Journal of Marketing Research, Marketing Science and Journal of Banking and Finance. He was a guest editor for the Journal of Marketing Research’s Special Issue on Brand Management and Equity, and the Journal of Marketing Special Issues on Marketing Strategy Meets Wall Street (2009 and 2016 [in process]). Additionally, he has served on the editorial boards of several academic journals including Journal of Marketing Research (JMR) and International Journal for Research in Marketing (IJRM).Srivastava’s research interests include Marketing Strategy, Marketing Metrics, and Brand\/Customer Management. His current work focuses on Business Model Innovations, especially in Services, B2B, Technology and Emerging Markets. His current teaching interests include Business Model Innovation, Strategic Performance Management, Marketing Accountability and Driving Growth and Shareholder Value. He is best known for his work on measuring the impact of market-facing business processes (innovation, supply-chain and customer management) that create value for customers, and the value of market-based assets (customers, channels, brands and value networks). He is also well known for his work in competitive market structures and brand equity\/strategic brand management.Awards and accolades[edit]Srivastava was inducted as an AMA Fellow by the American Marketing Association in 2020. He is the recipient of the 2004 AMA Marketing Strategy SIG Mahajan Award for Career Contributions to Marketing Strategy. He also received the 1985 Alpha Kappa Psi Award from the American Marketing Association for the article in the Journal of Marketing judged to contribute most to the practice of marketing. In 1993 and 2002 he received the highest recognition for research at The University of Texas \u2013 the CBA Foundation Awards for Outstanding Research Contributions and Excellence. His paper on Market-Based Assets in the Journal of Marketing received both the 1998 Maynard Award for the article judged to contribute most to the development of theory in marketing and the MSI\/Paul Root Award for the article judged to contribute most to the practice of marketing, the only time a single paper has won both awards. This same paper went on to win the AMA\/Sheth Foundation Award for Long-Term contributions to the discipline of marketing. He is also a recipient of the Marketing Science Institute’s Research Awards on Brand Equity and on Assessment of the Value of Information Technology.2010\tSheth Foundation Best Paper Award for Journal of the Academy of Marketing Science (Volume 37, 2009) (May 2010)2009\tLifetime Achievement Award, Academy of Marketing, Brand SIG (April 2010)2007\tAward for Most Relevant (Bridging Theory and Practice) Executive MBA Course, Modular EMBA program, Emory University2007\tSheth Foundation Award for the article written in Journal of Marketing during the previous five to ten years that is judged to contribute most to the marketing discipline (February)2005\tNominated for Educator of the Year Award, Academy of Marketing Science2004\tAMA Marketing Strategy SIG Mahajan Award for Career Contributions to Strategy2002\tChair for The Outstanding Submission for the 2002 ISBM Business Marketing Doctoral Support Award Competition (Maria Merino’s Dissertation on Impact of Marketing on Corporate Risk)2002 University of Texas CBA Foundation Award for Research Excellence (for Contributions to Research on Marketing-Finance Interface)2002\tNominated for Teaching Excellence in Executive Programs, University of Texas1999\tMaynard Award by the American Marketing Association for 1998 Journal of Marketing article judged to contribute most to the development of theory in marketing1999\tMarketing Science Institute\/Paul Root Award by the American Marketing Association for 1998 Journal of Marketing article judged to contribute most to the practice of marketing1999\tMSI Best Paper Award for all manuscripts published during 1997 in the MSI Working Paper Series. Trustees of the MSI member companies confer this award.1995\tco-chair for Best University-Wide Doctoral Dissertation at The University of Texas (Thesis \u2013 Goutam Challagalla; Co-chair \u2013 Dr. Tassu Shervani)1993 University of Texas CBA Foundation Award for Outstanding (Lifetime) Research Contributions1993\tNominated for the Joe D. Beasley Award (MBA Marketing Management Core Course)1992\tNominated for University Graduate Teaching Excellence Award by the Marketing Department1991 \tHonorable Mention, Marketing Science Institute Research Competition on Managing Information to Improve Competitiveness (with Elliot Maltz)1991\tNominated for University Graduate Teaching Excellence Award by the Marketing Department1989\tFirst Prize, Marketing Science Institute Research Competition on Brand Equity1989\tNominated for College of Business Research Excellence Award by the Marketing Department1985\tAlpha Kappa Psi Award, by the American Marketing Association for 1984 Journal of Marketing article judged to contribute most to the practice of marketing1985\tNominated for University Graduate Teaching Excellence Award by the Marketing Department1985\tCited as among the top 20 contributors to Marketing Journals (Journal of Marketing Education)1985\tNominated for College of Business Research Excellence Award by the Marketing Department1984\tCited as among the top 20 contributors to the Association for Consumer Research Conferences1972\tMerit Award, Association of Mechanical Engineers (India)1967\u201372 Merit Scholarship\/Fellowship \u2013 Indian Institute of Technology, Kanpur1967\tNational Science Talent Search Scholarship (India)Teaching awards and recognitions[edit]Nominated (by SMU Students) for the Best MBA Elective Professor – Brand Management (2009)Executive-MBA Award for Most Relevant Seminar – Strategic Performance Management (2007)Co-chair for Best University-Wide Doctoral Dissertation at The University of Texas (Thesis\u2014Goutam Challagalla; Co-chair\u2014Dr. Tassu Shervani)Organized a team of students (BBA, MBA, and Advertising candidates) to enter the 1982 General Motors Intercollegiate Competition. The project required the development of a Marketing\/Advertising campaign for the Oldsmobile Cutlass Diesel automobile. The University of Texas team placed second, nationwide. Professor Robert P. Leone was co-coordinator.Nominated the Joe D. Beasley Award (MBA Marketing Management Core Course) (1993 and 1994)Nominated by Marketing Department for University Level Graduate Teaching Award (for contributions to PhD Education) (1984, 1991 & 1992)Nominated by MBA students for “Outstanding (MBA) Core Professor,” (Spring 1984, Spring 1987, Spring 1988).Teaching Excellence in Executive Programs (Runner-Up), UT-Austin (2002)References[edit]Harold H. Maynard Award Previous Winners, AMAMSI\/H. Paul Root Award Previous Winners, AMASheth Foundation\/Journal of Marketing Award Previous Winners, AMAVijay Mahajan Award Previous Winners, AMASubscription as a service: The Netflix playbook] (6 January 2020) Fortune IndiaBusiness School Deans Live the Crisis, Not Just Teach About It (16 June 2020) Bloomberg BusinessweekWith unpredictability comes flexibility: ISB Dean (24 June 2020) Hindu Business LineB-schools face a moment of reckoning (July 8, 2020) Live MintB-schools should flourish under India’s revised education policy (24 September 2020) Live MintShort term post-experience management courses enhance peer-to-peer learning (4 February 2019) Times of India.India’s ISB keen to partner with Bangladesh institutions (18 April 2019) The Independenthttps:\/\/economictimes.indiatimes.com\/industry\/services\/education\/why-india-lags-as-a-study-destination\/articleshow\/70504221.cms Why India lags as a study destination] (3 August 2019) Economic TimesBitner, Mahajan, and Srivastava Named Newest AMA Fellows] (12 December 2019) AMATrends That Will Shape Business Education In 2018, According To Top Deans Business Because (15 January 2018)Most MBAs know the theory but can’t convert ideas into actions: Rajendra Srivastava] Forbes India (18 January 2018)ISB May Be The Most Interesting B-School In The World Poet & Quants (26 November 2018)Setting the table by reharmonizing innovation, industrial and competition policy in India (23 February 2018) Live MintBlending Theory with Practice Business world (25 November 2017)External links[edit]     (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki3\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki3\/rajendra-srivastava-wikipedia\/#breadcrumbitem","name":"Rajendra Srivastava – Wikipedia"}}]}]