[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/en\/wiki40\/happyornot-wikipedia\/#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/en\/wiki40\/happyornot-wikipedia\/","headline":"HappyOrNot &#8211; Wikipedia","name":"HappyOrNot &#8211; Wikipedia","description":"before-content-x4 HappyOrNot Ltd. Industry Customer experience Founded 2009 Founder Heikki V\u00e4\u00e4n\u00e4nenVille Levaniemi Headquarters , Finland after-content-x4 Key people Stewart Roberts","datePublished":"2016-07-10","dateModified":"2016-07-10","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/en\/wiki40\/author\/lordneo\/#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/en\/wiki40\/author\/lordneo\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/0\/0f\/HappyOrNot-logo.png\/220px-HappyOrNot-logo.png","url":"https:\/\/upload.wikimedia.org\/wikipedia\/en\/thumb\/0\/0f\/HappyOrNot-logo.png\/220px-HappyOrNot-logo.png","height":"130","width":"220"},"url":"https:\/\/wiki.edu.vn\/en\/wiki40\/happyornot-wikipedia\/","wordCount":7060,"articleBody":"     (adsbygoogle = window.adsbygoogle || []).push({});before-content-x4HappyOrNot Ltd.IndustryCustomer experienceFounded2009FounderHeikki V\u00e4\u00e4n\u00e4nenVille LevaniemiHeadquarters, Finland       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4Key peopleStewart Roberts (Chairman), Miika M\u00e4kitalo (CEO)[2]Productscustomer satisfaction measurement terminalsWebsitehappy-or-not.com  HappyOrNot Ltd. is a Finnish instant feedback company that makes terminals for measuring customer satisfaction.[3][4] The company has invented Smiley Terminals and by September 2020 it had sold them in 135 countries.[5] The terminals consist of four smiley-faced buttons that customers are invited to press to indicate whether they are very happy, happy, unhappy or very unhappy with the service they were provided. This information is used by companies to find points where they are providing suboptimal service and to improve it.[3]       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4By June 2019 there were 30,000 terminals in use and over one billion button pushes had been recorded.[6]Table of ContentsHistory[edit]2009-2016[edit]2017\u2013[edit]The products[edit]Customers[edit]Awards and recognition[edit]References[edit]External links[edit]History[edit]2009-2016[edit]         (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4A HappyOrNot terminal at Heathrow AirportThe company was founded by Heikki V\u00e4\u00e4n\u00e4nen and Ville Levaniemi.[7] V\u00e4\u00e4n\u00e4nen had come up with the idea of giving customers an easy way to provide anonymous feedback[5] and introduced this idea to his former colleague, Ville Levaniemi[8][9] and they started the company in 2009[8][10] with the money they got from the sale of their first company, Universomo. They ordered the first terminals from a Finnish manufacturer.[10] The company&#8217;s first big customer was one of Finland&#8217;s top-three supermarket groups who was curious to gauge the freshness of their vegetables and fruits.[10] Shortly thereafter, also Heathrow Airport in London and French Carrefour started using their service.[7] Heathrow drew international attention to the company.[3]In 2014 HappyOrNot established a Board of Directors[11] and established the company\u2019s Florida\u2019s headquarters.[12]In 2016, the company&#8217;s turnover was EUR 4.4 million,[13] of which exports accounted for over 90%. It had employees in the UK, Germany, Singapore, Finland and the United States.[12]2017\u2013[edit]By October 2017, there were 11 different nationalities among 65 employees.[14] At this time, the company had about 4,000 customers in 100 countries deploying 25,000 terminals.[15][13] Concurrently, the company received an investment of EUR 14.5 million from two international venture capitalists,[14] Northzone, (first back of Spotify), and Nordicand AirTree Ventures from Australia which boosted growth at home and in the United States, Britain and Germany.[7][6][16] This type of investment was exceptionally high for a Finnish startup. With the investment, Northzone\u2019s Marta Sj\u00f6gren began advising the founders in scaling the company. Marketing was focused on quality and concentrated in the company\u2019s best markets, particularly in the United States.[13] The company\u2019s global reseller network topped over 100 companies.[17]The year 2018, saw growth to 160 employees and a turnover of 7.7 million euros.[7] A 4-page story in the New Yorker Magazine in February 2018, spiked awareness with customers, investors and job seekers as well as media interest from the BBC and NBC.[8] V\u00e4\u00e4n\u00e4nen also became a content producer for Forbes.[18]In 2019 there were HappyOrNot terminals in 130 countries and over one billion button pushes had been recorded.[6]In 2020 the company added an anti-microbial coating to its terminals to reduce the spread of coronavirus.[5] It also tested QR codes the customers were able to print but they required more time from the respondents. After that HappyOrNot started to study if motion sensor cameras could make the smiley consoles touchless.[4]The products[edit]  A HappyOrNot terminal in Tampere, Finland, 2019The idea behind HappyOrNot\u2019s products and services is that people are often too busy to provide feedback while selecting a sentiment from one of four smileys is fast.[19] Everyone can participate and provide feedback, there are no barriers due to age, culture or language.[12] Additionally, those providing feedback do so anonymously without risk of identity theft thus companies are not required to reference GDPR requirements.[7]While the devices are used the collect the feedback; HappyOrNot analytical reporting assists clients with interpretation of the data.\u00a0For example, a retail chain noted that their sales were stronger in the afternoon and was looking for the reason why mornings were not as good. Analytics revealed them that customers in the afternoon were in fact less satisfied with their service so if the amount of sales staff would be increased, sales would probably increase as well.[8]In addition to terminals, the company offers also digital queries that work on smartphones and webpages.[7][20]The data that is collected with the Smileys is analyzed and used by companies to guide customer service and customer experience improvements.\u00a0The service can also be used to monitor and measure employee sentiment.\u00a0By setting their own targets and collecting continuous feedback, companies can react immediately to situations that are occurring in the workplace.[7][8]Customers[edit]The company has thousands of customers in locations such as airports, shops and hospitals.[15][13] A sample of customers include: Levi\u2019s Stadium, home to the San Francisco 49ers, Biltema,[21] Carrefour, City of Helsinki, Ikea, Vianor,[22]Walmart, United States Border Guard and Zara.[17][19] Also Heathrow and Southend airports use HappyOrNot terminals.[3]Among the companies that have used company&#8217;s service to measure employee satisfaction are Gigantti, Nordea, Microsoft, DHL, LinkedIn and eBAy.[23]Awards and recognition[edit]In 2015 HappyOrNot won National Champion at the European Business Awards (EBA)[24] and was ranked as one of the fastest-growing companies in Finland by Kauppalehti,[25] number four in the Deloitte Technology Fast 50 in Finland.[26]Ernst &#038; Young named Heikki V\u00e4\u00e4n\u00e4nen, the CEO, Young Entrepreneur of the Year.[27]In 2017, the company was ranked 212th on the FT1000 Europe&#8217;s Fastest Growing Companies list maintained by the Financial Times[14] and the Board of Directors received \u201cThe Golden Mallet\u201d for their good work in 2017 from Hallituspartnerit.[28][14]In 2018, HappyOrNot was chosen as one of WIRED\u2019s Hottest Startups in Finland.[29]References[edit]^ Kauppalehti. &#8220;HappyOrNot Oy&#8221;. Kauppalehti (in Finnish). Retrieved 20 December 2021.^ &#8220;HappyOrNot Oy &#8211; P\u00e4\u00e4tt\u00e4j\u00e4t | Suomen Asiakastieto Oy&#8221;. www.asiakastieto.fi. Retrieved 22 December 2021.^ a b c d Owen, David (29 January 2018). &#8220;Customer Satisfaction at the Push of a Button&#8221;. The New Yorker. Archived from the original on 29 January 2018. Retrieved 1 February 2018.^ a b Deighton, Katie (8 March 2021). &#8220;Instant Feedback &#8216;Smiley&#8217; Buttons Go Touchless in Pandemic&#8221;. Wall Street Journal. ISSN\u00a00099-9660. Retrieved 20 December 2021.^ a b c &#8220;If you&#8217;re happy and you know it&#8230;press the button&#8221;. The Economist. 21 September 2020. ISSN\u00a00013-0613. Retrieved 20 December 2021.^ a b c Wells, Jane (2 June 2019). &#8220;LAX airport is getting a $14 billion makeover and new &#8216;happy face&#8217; machines to rate satisfaction&#8221;. CNBC. Retrieved 7 November 2019.^ a b c d e f g Korpimies, Annika. &#8220;Tamperelainen yritys kehitti 10 vuotta sitten keinon ker\u00e4t\u00e4 lahjomatonta asiakaspalautetta &#8211; Nyt nelj\u00e4 nappia on jo tuttu n\u00e4ky ymp\u00e4ri maailman&#8221;. Talousel\u00e4m\u00e4 (in Finnish). Retrieved 7 November 2019.^ a b c d e &#8220;Hymynaamoilla voi p\u00e4\u00e4st\u00e4 ihmisten ajatuksiin kiinni, mainosti Heikki V\u00e4\u00e4n\u00e4nen, 38, New Yorkissa \u2013 Paikalle osui laatulehden toimittaja ja yrityksen kysynt\u00e4 r\u00e4j\u00e4hti&#8221;. Helsingin Sanomat (in Finnish). 27 August 2018. Retrieved 7 November 2019.^ Korpimies, Annika. &#8220;Nappibisnest\u00e4&#8221;. Tivi (in Finnish). Retrieved 7 November 2019.^ a b c Smale, Will (1 July 2019). &#8220;How rude service inspired a multi-million euro firm&#8221;. BBC. Retrieved 7 November 2019.^ Pietarila, P\u00e4ivikki. &#8220;Kultainen Nuija -palkittu yritys tekee hallitusty\u00f6t\u00e4 toisin \u2013 kokoukset Skypess\u00e4 ja keskustelut WhatsAppissa&#8221;. Kauppalehti (in Finnish). Retrieved 7 November 2019.^ a b c Simola, Leenastiina. &#8220;Puhelinsoitto lentokent\u00e4lt\u00e4 vei liikevaihdon kasvuun&#8221;. Kauppalehti (in Finnish). Retrieved 7 November 2019.^ a b c d Lappalainen, Elina. &#8220;Rakkausavioliitto toi hymynaamoille j\u00e4ttisijoituksen: HappyOrNot-startup olisi p\u00e4rj\u00e4nnyt omillaankin&#8221;. Talousel\u00e4m\u00e4 (in Finnish). Retrieved 7 November 2019.^ a b c d Elo, Emil. &#8220;&#8220;Olimme jollain listalla, mist\u00e4 meid\u00e4t l\u00f6ydettiin&#8221; &#8211; HappyOrNot yll\u00e4ttyi, haali 14,5 miljoonan kasvupotin&#8221;. Talousel\u00e4m\u00e4 (in Finnish). Retrieved 7 November 2019.^ a b Field, Matthew (12 October 2017). &#8220;Smiley customer feedback startup HappyOrNot secures \u00a311m funding round&#8221;. The Telegraph. Retrieved 1 February 2018.^ Lappalainen, Elina. &#8220;P\u00e4\u00e4omaruiskeen saanut HappyOrNot: &#8220;Sijoittajamme suuttuisivat, jos tekisimme voittoa&#8221;&#8220;. Talousel\u00e4m\u00e4 (in Finnish). Retrieved 7 November 2019.^ a b Yl\u00e4-Anttila, Aleksi. &#8220;Suomalainen HappyOrNot valloittaa maailmaa hymi\u00f6laitteillaan: &#8220;Nopea ja anonyymi tapa antaa palautetta&#8221;&#8220;. M&#038;M (in Finnish). Retrieved 7 November 2019.^ V\u00e4\u00e4n\u00e4nen, Heikki. &#8220;If The Customer Is Always Right, Make Sure You&#8217;re Using The Right Tools To Truly Understand Them&#8221;. Forbes. Retrieved 7 November 2019.^ a b &#8220;Suomalainen ei anna palautetta kasvotusten mutta painaa hymi\u00f6konetta \u2013 onko pikapalautteesta mit\u00e4\u00e4n hy\u00f6ty\u00e4?&#8221;. Helsingin Sanomat (in Finnish). 10 April 2016. Retrieved 7 November 2019.^ &#8220;Helsingin kotihoitajat pyyt\u00e4v\u00e4t asiakkaita arvioimaan kotik\u00e4ynnin hoitajan k\u00e4nnyk\u00e4ll\u00e4 t\u00e4m\u00e4n l\u00e4sn\u00e4ollessa&#8221;. Helsingin Sanomat (in Finnish). 7 May 2018. Retrieved 7 November 2019.^ Vanhanen, Hannu. &#8220;Asiakaspalautteesta tuli myynnin ty\u00f6kalu&#8221;. Kauppalehti (in Finnish). Retrieved 7 November 2019.^ Vanhanen, Hannu. &#8220;Suomalaiset palveluhymi\u00f6t rengaskauppaan Sveitsiss\u00e4&#8221;. Kauppalehti (in Finnish). Retrieved 7 November 2019.^ Saarinen, Merja. &#8220;Hymi\u00f6t mittaavat ty\u00f6p\u00e4iv\u00e4n laatua&#8221;. Talousel\u00e4m\u00e4 (in Finnish). Retrieved 7 November 2019.^ Vanhanen, Hannu. &#8220;Hymynaamayhti\u00f6 edustaa Suomea bisneskisassa&#8221;. Kauppalehti (in Finnish). Retrieved 7 November 2019.^ Pietarila, P\u00e4ivikki. &#8220;Viisi palkittua yrityst\u00e4&#8221;. Kauppalehti (in Finnish). Retrieved 7 November 2019.^ Pietarila, P\u00e4ivikki. &#8220;Teknologiayhti\u00f6iden vauhti hidastui &#8211; nopein kasvoi 3169 prosenttia&#8221;. Kauppalehti (in Finnish). Retrieved 7 November 2019.^ &#8220;Tamperelaisyritt\u00e4jille menestyst\u00e4 vuoden kasvuyritt\u00e4j\u00e4-kilpailussa&#8221;. www.aamulehti.fi (in Finnish). Retrieved 7 November 2019.^ Tekniikkatalous. &#8220;HappyOrNot sai Kultaisen Nuijan&#8221;. Tekniikkatalous (in Finnish). Retrieved 7 November 2019.^ Stokel-Walker, Chris (29 August 2018). &#8220;The hottest startups in Helsinki in 2019&#8221;. Wired UK. ISSN\u00a01357-0978. Retrieved 7 November 2019.External links[edit]     (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki40\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki40\/happyornot-wikipedia\/#breadcrumbitem","name":"HappyOrNot &#8211; Wikipedia"}}]}]