Los Angeles Apparel – Wikipedia

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American clothing company

Los Angeles Apparel is a manufacturer, designer and distributor of clothing based in South-Central Los Angeles.[2][3] The company was founded in 2016 by Dov Charney, the founder of American Apparel.[4][5][6] Los Angeles Apparel is a vertically integrated manufacturer and currently employs over 1500 personnel.[1][7]

History[edit]

Los Angeles Apparel was founded by Dov Charney in 2016 in Los Angeles, California after he was ousted from American Apparel by its board. Charney rejected a $4.5 million severance package and role as “creative director” in the company[8] and launched Los Angeles Apparel as a wholesale business, similar to American Apparel’s origins in 1989.[9] Los Angeles Apparel consists of about 1,800+ employees, including many former American Apparel workers.[10][11] About 90 percent of the factory’s machinery once belonged to American Apparel.[12][13] According to Bloomberg, Charney bought fabric, computers, sewing machines, and other equipments from American Apparel in the bankruptcy sale.[14] In late 2016, Cincinnati based TSC Apparel made a multimillion-dollar business deal with Los Angeles Apparel,[15] selling the startup’s clothes to concert producer Live Nation Entertainment and screen printers who previously purchased American Apparel.[7][12][16][17]

Production[edit]

Los Angeles Apparel was started as a wholesale business.[18] The company is upfront about the fact that its clothing and business model is similar to that of American Apparel.[12][19] Los Angeles Apparel is a manufacturer and distributor of apparel to screen printers, apparel companies, and boutiques. The company focuses on production of T-shirts, sweatshirts, cotton bodysuits and swimwear.[20] The company is a vertically integrated manufacturer with knitting and dyeing done in Los Angeles.[19] Los Angeles Apparel’s 100,000 square foot factory has a current capacity of 140,000 units per week.[19][21] The company is devoted to keeping production domestic and employing garment workers in Los Angeles.[22]

Similar to the values held by American Apparel, the corporate identity has a commitment to “sweatshop free” manufacturing.[23] All workers earn fair wages, approximately $20 an hour with chance of productivity bonuses.[24] In an effort to emphasize the importance of the workers who produce the apparel, their names and faces were printed on the labels of shirts back in 2017.[25] Ethicality and humanness are themes congruent to the success of Los Angeles Apparel.

Corporate culture[edit]

Fair wage labor practice[edit]

Los Angeles Apparel supports and strives for fair wage labor practices.[26] The company’s workers typically earn wages of $16.50 – $20 per hour.[26] The workers at Los Angeles Apparel own equity in the company making it employee owned.[22] The company focuses on local manufacturing and attempts to employ workers in the Los Angeles area.[4][27]

Vertical integration[edit]

Los Angeles Apparel is a vertically integrated company, expanding its business operations into different steps on the same production path.[28] The company has total control over the supply chain from manufacturing to end sales. Los Angeles Apparel purchases textile and yarn products made in USA, supporting local manufacturing.[29] More than half of yarn utilization is acquired from domestic sources.[30][21]

Environment friendly production[edit]

Los Angeles Apparel integrates organic cotton and reclaimed cotton into their supply chain. The company plans to recycle almost 100 percent of their waste by 2018.

References[edit]

  1. ^ a b Deborah, Belgum (July 12, 2022). “Los Angeles’ Recent Minimum Wage Hike Challenges Apparel Factories”. Women’s Wear Daily. Archived from the original on October 9, 2022. Retrieved October 9, 2022.
  2. ^ Howland, Daphne (June 26, 2016). “Dov Charney’s American Dream”. Retail Dive. Retrieved August 11, 2017.
  3. ^ Quirk, Mary Beth (June 23, 2016). “Ousted American Apparel Founder Dov Charney Tries Again With Los Angeles Apparel”. Consumerist. Retrieved August 11, 2017.
  4. ^ a b Asch, Andrew (June 22, 2016). “Charney’s Los Angeles Apparel Factory Staffs Up, Looks for Growth”. Apparel News. Retrieved August 11, 2017.
  5. ^ Abarbanel, Aliza (September 26, 2016). “Dov Charney Is Back With A New Line of Sexualized Basics”. Business of Fashion. Retrieved August 11, 2017.
  6. ^ Sherman, Lauren (June 27, 2017). “Dov Charney’s Next Act”. PM Magazine. Retrieved August 11, 2017.
  7. ^ a b Sauer, Abe (June 26, 2017). “American Apparel’s Dov Charney Is Back With Los Angeles Apparel”. Brandchannel. Archived from the original on June 27, 2018. Retrieved August 11, 2017.
  8. ^ Edwards, Jim. “Inside the ‘conspiracy’ that forced Dov Charney out of American Apparel”. Business Insider. Retrieved 2021-04-26.
  9. ^ Tsui, Diana (June 27, 2017). “Can You Distinguish Dov Charney’s New Line From His Old One?”. The Cut. Retrieved August 11, 2017.
  10. ^ Mantor, Cassidy (July 27, 2016). “Dov Charney launches ‘Los Angeles Apparel’ with striking similarities to former brand”. Fashion Network. Retrieved August 11, 2017.
  11. ^ Menapace, Brendan (June 27, 2017). “Los Angeles Apparel: Picking Up Where American Apparel Left Off”. PM Magazine. Retrieved August 11, 2017.
  12. ^ a b c Taylor, Kate (July 13, 2017). “American Apparel’s founder seems to be resurrecting his ‘dead’ brand under a new name”. Yahoo! Finance. Retrieved August 11, 2017.
  13. ^ Kale, Neha (July 12, 2017). “Ex-American Apparel CEO Dov Charney is counting on your amnesia for his fashion comeback”. The Sydney Morning Herald. Retrieved August 3, 2017.
  14. ^ Townsend, Matthew (July 12, 2017). “Dov Charney Couldn’t Keep American Apparel, So He Restarted It”. Bloomberg. Retrieved August 11, 2017.
  15. ^ Promogram (April 5, 2017). “TSC Apparel Partners With Charney-Run Los Angeles Apparel”. Promogram. Retrieved August 11, 2017.
  16. ^ Feldman, Ari (July 12, 2017). “Dov Charney Is Remaking American Apparel. Can He Remake Himself?”. The Forward. Retrieved August 11, 2017.
  17. ^ Anderson, Caroline (April 6, 2017). “Dov Charney’s Los Angeles Apparel Inks Deal with American Apparel Distributor”. Los Angeles Business Journal. Retrieved August 11, 2017.
  18. ^ Rastello, Sandrine (August 3, 2017). “American Apparel Is Ready to Relaunch Its Website”. Bloomberg. Retrieved August 11, 2017.
  19. ^ a b c Belgum, Deborah (February 2, 2017). “Dov Charney: From American Apparel to Los Angeles Apparel”. Apparel News. Retrieved August 11, 2017.
  20. ^ Rovu, Christopher (June 21, 2017). “American Apparel: End of An Original”. ASIcentral. Retrieved August 11, 2017.
  21. ^ a b Lam, Bourree (January 14, 2017). “Goodbye, American Apparel”. FashionUnited. Retrieved August 11, 2017.
  22. ^ a b Bernstein, Andrea (June 22, 2017). “Why Dov Charney hasn’t given up on making clothes”. KPCC. Retrieved August 11, 2017.
  23. ^ Pugh, Ezra; Drost, Ellen A. (2021). “Los Angeles Apparel: Locally Made in a Global Market”. Entrepreneurship Education and Pedagogy. 4 (4): 778–796. doi:10.1177/2515127420982511. S2CID 234452045.
  24. ^ “Our Mission”.
  25. ^ Pugh, Ezra; Drost, Ellen A. (2021). “Los Angeles Apparel: Locally Made in a Global Market”. Entrepreneurship Education and Pedagogy. 4 (4): 778–796. doi:10.1177/2515127420982511. S2CID 234452045.
  26. ^ a b Scott, Anna (December 6, 2017). “Post American Apparel, Dov Charney says he’ll pay a fair wage at his new company”. KCRW. Retrieved August 11, 2017.
  27. ^ TFL (July 13, 2017). “Dov Charney’s New Company Will Likely Be Rife with Legal Battles, as Well”. The Fashion Law. Retrieved August 11, 2017.
  28. ^ Taylor, Kate (July 13, 2017). “The brand, called Los Angeles Apparel, launched in late 2016”. Business Insider. Retrieved August 11, 2017.
  29. ^ Gallot, Clementine (April 5, 2017). “A suivi l’ex-PDG Dov Charney dans le lancement de sa nouvelle entreprise, Los Angeles Apparel”. Libération. Retrieved August 11, 2017.
  30. ^ Ehlers, Sara (August 31, 2016). “Dov Charney starts anew with innovative apparel company”. FashionUnited. Retrieved August 11, 2017.

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