[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/en\/wiki40\/selina-wamucii-wikipedia\/#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/en\/wiki40\/selina-wamucii-wikipedia\/","headline":"Selina Wamucii – Wikipedia","name":"Selina Wamucii – Wikipedia","description":"From Wikipedia, the free encyclopedia Selina Wamucii (| s\u0259\u02c8li\u02d0n\u0259 w\u00e6\u02c8mu\u02d0\u0283\u026a\u0258 |) is an agricultural company and social enterprise that markets","datePublished":"2020-02-10","dateModified":"2020-02-10","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/en\/wiki40\/author\/lordneo\/#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/en\/wiki40\/author\/lordneo\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/9\/93\/Selina_Wamucii_headquarters_in_Nairobi%2C_Kenya.jpg\/220px-Selina_Wamucii_headquarters_in_Nairobi%2C_Kenya.jpg","url":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/9\/93\/Selina_Wamucii_headquarters_in_Nairobi%2C_Kenya.jpg\/220px-Selina_Wamucii_headquarters_in_Nairobi%2C_Kenya.jpg","height":"147","width":"220"},"url":"https:\/\/wiki.edu.vn\/en\/wiki40\/selina-wamucii-wikipedia\/","about":["Wiki"],"wordCount":4861,"articleBody":"From Wikipedia, the free encyclopediaSelina Wamucii (| s\u0259\u02c8li\u02d0n\u0259 w\u00e6\u02c8mu\u02d0\u0283\u026a\u0258 |) is an agricultural company and social enterprise that markets produce from smallholder farmers by integrating with cooperatives, producer organizations, agro-processors, small and medium enterprises, and other organizations that work directly with family farmers.[2][3] It uses technology to manage the produce grown by smallholder farmers. The company’s headquarters are located in Nairobi and is best known as Kenya’s largest exporter of avocado.[4][5]Table of ContentsOverview[edit]Work with Farmers[edit]Farmer Groups and Cooperatives[edit]Call for an International Coffee Agreement[edit]Fight Against Locusts[edit]Awards and recognition[edit]References[edit]External links[edit]Overview[edit]Selina Wamucii’s story began with two women farmers named Selina Nyanchoka and Esther Wamucii Gaita, mothers of the founders John Oroko and Kariuki Gaita.[6] Selina Wamucii markets produce including mango and avocado from thousands of smallholder farmers in Africa.[7][8] Farmers join Selina Wamucii either on the Selina Web-based platform named Growersoft or on mobile phone via USSD.[4]  The “Selina Wamucii Farmers” program provides all necessary information about farms during the produce growth period. Then, financial transactions are carried out between the company and farmers through the M-Pesa, mobile banking system.[9][10]  Selina Wamucii links thousands of  smallholder farmers to buyers including wholesalers, retailers, vendors and restaurants.[11][12]  Selina Wamucii headquarters in Nairobi,KenyaWork with Farmers[edit]Farmer Groups and Cooperatives[edit]In March 2020,[13] the company announced that it was opening up its market access platform to\u00a0 Africa’s farmer groups and cooperatives.[14]Call for an International Coffee Agreement[edit]Selina Wamucii has been involved in voicing the challenges of Africa’s smallholder farmers. In July 2020, the company released a report that highlighted the situation of Africa’s coffee farmers, indicating that the farmers are not receiving a fair share of the billions that the coffee industry makes every year.[15][16] The report concluded that Africa’s Coffee Farmers lose billions annually due to the poor prices they receive for their coffee.[17][18]The company’s CEO’s called for the establishment of a quota-based, International Coffee Agreement that sets export quotas and helps steer the price, and makes it possible for farmers to live from the proceeds of their hard work.[19]Fight Against Locusts[edit]In January 2021, Selina Wamucii launched an AI-powered early warning tool to help farmers fight off locusts that were devastating crops and livelihoods across Africa.[20][21]The tool known as Kuzi, derived from the Swahili name for the wattled starling, a bird that eats locusts,[22] relies on satellite data, sensors that monitor soil moisture, and local weather data to deliver predictions on locust breeding locations and migration routes.[23][24]Awards and recognition[edit]Selina Wamucii has received recognition from various institutions including the London Stock Exchange Companies to Inspire Africa 2019,[25] global social impact programme Expo Live, run by Expo 2020 \u2013 organisers of the next World Expo,[26][27] and the TOMMY HILFIGER Social Innovation Challenge.[28]References[edit]^ “Selina Wamucii Service areas”. Selina Wamucii.^ “How Kenya’s Selina Wamucii is empowering smallholder farmers through mobile tech”. How We Made It In Africa. 2018-01-25. Retrieved 2019-02-14.^ Adhiambo, Mercy. “This app links farmers with lucrative markets”. The Standard. Retrieved 2019-02-14.^ a b “Farmers reap big from digital marketing portal”. Daily Nation (Kenya). 12 September 2017.^ “Hobby farming sowed seed of enterprise for duo”. Business Daily Africa.^ Thuranira, Weddy (2021-04-09). “Selina Wamucii sources all Africa’s produce in one platform”. TechMoran. Retrieved 2023-01-22.^ “Selina Wamucii Acquires majority stake in Mt. Kenya fresh avocados”. Fresh Plaza. 16 October 2015. Retrieved 2018-04-03.^ “Selina Wamucii \u2013 The Kenyan Platform Empowering Smallholder Farmers Through Mobile Technology”. Ventures Africa. Retrieved 2018-03-15.^ “Kenya’s Selina Wamucii Utilizes Technology to Bridge Market Access Gap for Small-Holder Farmers”. November 8, 2017.^ “How Selina Wamucii is Using Mobile Phone to Transform Smallhoder Supply Chain”. Farmers Trend. November 6, 2017. Retrieved 2018-03-15.^ “Africa’s agriculture needs a big dose of digital transformation”. Digital Journal. October 3, 2017. Retrieved 2018-03-15.^ “Selina Wamucii: A Success Story of the Power of Mobile Phone in Sourcing Smallholder Fresh Produce”. Horti News. October 24, 2017. Retrieved 2018-04-03.^ “Kenyan agri-tech startup Selina Wamucii opens platform to groups and cooperatives”. Disrupt Africa. 2020-03-24. Retrieved 2021-02-08.^ “African Farmers Cab Benefit From Direct Market Access As Selina Wamucii Opens Up Platform To Groups & Cooperatives”. Modern Ghana. Retrieved 2021-02-08.^ “Misery at the Farm: Africa’s Coffee Farmers Losing Billions to Exploitation \u2013 Report”. ChimpReports. Retrieved 2021-02-08.^ “African Coffee Paid Less Compared to Latin America, Asia\u00a0:”. Uganda Radionetwork. Retrieved 2021-02-08.^ Desk3 (2020-08-02). “Africa’s coffee farmers are losing billions to exploitation, Selina Wamucii”. Comunicaffe International. Retrieved 2021-02-08.^ “Africa’s Coffee Farmers Losing Billions to Exploitation Annually – Report”. 2020-07-28. Retrieved 2021-02-08.^ “Report calls for International Coffee Agreement to end African exploitation”. New Food Magazine. Retrieved 2021-02-08.^ “Kenyan firm offers farmers AI-based locust monitoring tech | Africa Times”. africatimes.com. 2021-01-11. Retrieved 2021-02-08.^ “African farmers use AI to prepare for locust swarms up to three months in advance”. The National. 2021-01-11. Retrieved 2021-02-08.^ Arnoldi, Marleny. “Locust prediction tool allows for early intervention in four African countries so far”. www.engineeringnews.co.za. Retrieved 2021-02-08.^ “Newly designed AI tool alerts farmers on when locusts are likely to attack”. www.iol.co.za. Retrieved 2021-02-08.^ “Kuzi, an AI-powered tool helping African farmers fight locusts”. Kuzi, an AI-powered tool helping African farmers fight locusts. Retrieved 2021-02-08.^ “London Stock Exchange Companies to Inspire Africa 2019”. London Stock Exchange Group.^ “Grant from global social impact programme Expo Live”. Capital Business. 17 May 2018.^ “Expo Live Global Innovators | Expo 2020 Dubai”. www.expo2020dubai.com.^ Ireri, Musyimi (3 February 2019). “TOMMY HILFIGER Social Innovation Challenge Honors”. Horticultural News.External links[edit]"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki40\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki40\/selina-wamucii-wikipedia\/#breadcrumbitem","name":"Selina Wamucii – Wikipedia"}}]}]