Splat-Cosmetica – Wikipedia

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Splat-Cosmetica (stylized as SPLAT-COSMETICA, often abbreviate SPLAT Global) is a Russian manufacturer of oral care products, household eco chemicals, and children’s cosmetics.[2] The firm is a private company started in 2000 by Evgeny Demin and Elena Belous.
Its main factory is located in Okulovsky District of Novgorod Oblast,[3] and its headquarters is in Moscow.[4] The company name comes from Spirulina platensis[5]—among its first products were cosmetics and dietary supplements containing this blue-green algae.

Around 17-20 % of its products are exported outside Russia.[6][7]
The firm does not advertise on TV[7] but relies on word of mouth communication; it is known for letters from the founder Evgeniy Demin that are found inside toothpaste packs.[1]

Products[edit]

The firm is primarily a toothpaste manufacturer (according to DSM Group, in Q1 2016 the company ranked 3 in Russia’s top toothpaste manufacturers with 9,7% market share in value and 14,7 % in volume.[8] It produces other oral care products. Apart from its principal brand, it has other oral care brands Iney, Innova, and Pro Whiter.[9][10]

The firm also produces natural cleaning products (Biomio),[9] baby cosmetics (Lallum Baby)[9] and hair care products (Heya).[11]

History[edit]

The SPLAT brand was registered in Russia in 1994[12] and the Splat-Cosmetica company in 2000,[1] when the founders rented production facilities near Moscow and started to make toothpaste.[13] In 2006, the company launched a line of toothpastes[14] and in 2008 an oral care foam for children.[15]

In 2009, production moved to the Okulovsky District of Novgorod Oblast and the company started to produce dental floss, oral care foam for adults and a black toothpaste with charcoal.[16] By 2010, the company became the number three player in the Russian toothpaste market.[12]

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The company started international expansion in 2011.[17] It was included in the “Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies” report released by the World Economic Forum and Stanford University.[18] According to the report, in 2010, the firm held a 10% share of the Russian toothpaste market and earned over 60 million USD in projected revenue.[18]

In 2012, the company started making baby cosmetics under the trade name Lallum Baby.[9] In 2014, it 2014 it launched ecologically sound cleaning products under the trade name Biomio,[17] and in 2016 it began producing hair care products under the trade name Heya,[11] and opened an office in India.[19]

References[edit]

  1. ^ a b c
    Leonid Bershidsky (2014-10-16). “Putin Leaves Private Businesses in the Cold”. BloombergView. Retrieved 2017-01-29.
  2. ^ “Products, which have no analogues in the world”. Manufacturing Journal. 2017-01-24. Archived from the original on 2017-01-29. Retrieved 2017-01-29.
  3. ^ “Splat-Cosmetics’ $11.9m Novgorod factory aired”. Marchmont Innovative News. 2010-01-10. Archived from the original on 2017-01-29. Retrieved 2016-09-29.
  4. ^ Катерина Березина (2015-04-08). “Как работают в SPLAT” (in Russian). The Village. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  5. ^ Ben Aris (2015-09-03). “‘Splat’ for whiter teeth”. bne IntelliNews. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  6. ^ Игорь Климкин (2015-11-19). Как это сделать: правильно выходить на зарубежные рынки (in Russian). РБК. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  7. ^ a b Kira Egorova (2016-11-01). “Russian couple’s firm making the world a little cleaner and greener”. Russia Beyond The Headlines. Archived from the original on 2017-05-18. Retrieved 2017-01-28.
  8. ^ “DSM Group: В первом полугодии продажи зубных паст в аптеках упали на 10% — до 1,1 млрд руб” (in Russian). РИА АМИ. 2016-08-18. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  9. ^ a b c d Анастасия Карпова (2015-12-15). Овечьи прелести: почему “СПЛАТ-Косметика” дистанцируется от своих брендов. Forbes (in Russian). Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  10. ^ Мария Волошинова (2015-08-12). “«Изнутри: как и где готовят зубную пасту Splat” (in Russian). Marie Claire. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  11. ^ a b “Дары моря: новые шампуни и бальзамы Heya с экстрактами водорослей” (in Russian). Elle. 2016-06-01. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  12. ^ a b Мы создадим вакцину от кариеса (“Бизнес-секреты с Олегом Тиньковым”) (in Russian). Russia.ru. 2010-09-27. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  13. ^ Юрий Митин (2014-06-10). “Бизнес на зубной пасте, или История успеха компании SPLAT” (in Russian). Коммерсантъ FM. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  14. ^ «Сплат-Косметика» подвела итоги 2006 года (in Russian). Секрет фирмы. 2007-01-31. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  15. ^ “SPLAT взбила “Волшебную пенку”“ (in Russian). Sostav.ru. 2008-02-11. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  16. ^ “Russian health and beauty company Splat has launched a toothpaste called Blackwood”. Cosmetics International. 2009-06-05. Archived from the original on 2017-01-28. Retrieved 2017-01-28.
  17. ^ a b Владимир Гендлин (2015-05-17). Проба на зуб (in Russian). КоммерсантЪ. Archived from the original on 2016-09-28. Retrieved 2016-09-28.
  18. ^ a b Haemmig, Martin (2010-11-20). “Section 7 – Executive Cases: Splat Cosmetica”. In Foster, George; Davila, Antonio; Haemmig, Martin; He, Xiaobin; Jia, Ning (eds.). Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies (PDF). World Economic Forum. pp. 341–343. Archived (PDF) from the original on 2016-12-05. Retrieved 2017-04-06.
  19. ^ “SPLAT arrives in India, to spread the infectious smile”. Prlog.Org. 2016-04-08. Archived from the original on 2017-01-28. Retrieved 2017-01-28.


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