[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/en\/wiki41\/splat-cosmetica-wikipedia\/#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/en\/wiki41\/splat-cosmetica-wikipedia\/","headline":"Splat-Cosmetica – Wikipedia","name":"Splat-Cosmetica – Wikipedia","description":"before-content-x4 From Wikipedia, the free encyclopedia after-content-x4 Splat-Cosmetica (stylized as SPLAT-COSMETICA, often abbreviate SPLAT Global) is a Russian manufacturer of","datePublished":"2021-08-08","dateModified":"2021-08-08","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/en\/wiki41\/author\/lordneo\/#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/en\/wiki41\/author\/lordneo\/","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/en.wikipedia.org\/wiki\/Special:CentralAutoLogin\/start?type=1x1","url":"https:\/\/en.wikipedia.org\/wiki\/Special:CentralAutoLogin\/start?type=1x1","height":"1","width":"1"},"url":"https:\/\/wiki.edu.vn\/en\/wiki41\/splat-cosmetica-wikipedia\/","wordCount":4882,"articleBody":"     (adsbygoogle = window.adsbygoogle || []).push({});before-content-x4From Wikipedia, the free encyclopedia       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4Splat-Cosmetica  (stylized as SPLAT-COSMETICA, often abbreviate SPLAT Global) is a Russian manufacturer of oral care products, household eco chemicals, and children’s cosmetics.[2] The firm is a private company started in 2000 by Evgeny Demin and Elena Belous.Its main factory is located in Okulovsky District of Novgorod Oblast,[3] and its headquarters is  in Moscow.[4] The company name  comes from Spirulina platensis[5]\u2014among its  first products  were  cosmetics and dietary supplements containing this blue-green algae.Around 17-20\u00a0% of its products are exported outside Russia.[6][7]The firm does not advertise on TV[7] but relies on word of mouth communication;  it is known for letters from the founder Evgeniy Demin that are found inside toothpaste packs.[1]       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4Products[edit]The firm is primarily a toothpaste manufacturer (according to DSM Group, in Q1 2016 the company ranked 3 in Russia’s top toothpaste manufacturers with 9,7%  market share in value and 14,7\u00a0% in volume.[8] It  produces other oral care products. Apart from its principal brand, it has other oral care brands Iney, Innova, and Pro Whiter.[9][10]The firm also produces natural cleaning products (Biomio),[9] baby cosmetics (Lallum Baby)[9] and hair care products (Heya).[11]History[edit]The SPLAT brand was registered in Russia in 1994[12] and the Splat-Cosmetica company in 2000,[1] when the founders rented production facilities near Moscow and started to make toothpaste.[13] In 2006, the company launched a line of toothpastes[14] and in 2008 an oral care foam for children.[15]In 2009, production moved to the Okulovsky District of Novgorod Oblast and the company started to produce dental floss, oral care foam for adults and a black toothpaste with charcoal.[16] By 2010, the company became the number three player in the Russian toothpaste market.[12]       (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4The company started international expansion in 2011.[17] It was included  in the \u201cGlobal Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies\u201d report released by the World Economic Forum and Stanford University.[18] According to the report, in 2010, the firm held a 10% share of the Russian toothpaste market and earned over 60 million USD in projected revenue.[18]In 2012, the company started making baby cosmetics under the trade name Lallum Baby.[9] In 2014, it 2014 it launched ecologically sound cleaning products under the trade name Biomio,[17] and in 2016 it began producing hair care products under the trade name Heya,[11] and opened an office in India.[19]References[edit]^ a b c Leonid Bershidsky (2014-10-16). “Putin Leaves Private Businesses in the Cold”. BloombergView. Retrieved 2017-01-29.^ “Products, which have no analogues in the world”. Manufacturing Journal. 2017-01-24. Archived from the original on 2017-01-29. Retrieved 2017-01-29.^ “Splat-Cosmetics’ $11.9m Novgorod factory aired”. Marchmont Innovative News. 2010-01-10. Archived from the original on 2017-01-29. Retrieved 2016-09-29.^ \u041a\u0430\u0442\u0435\u0440\u0438\u043d\u0430 \u0411\u0435\u0440\u0435\u0437\u0438\u043d\u0430 (2015-04-08). “\u041a\u0430\u043a \u0440\u0430\u0431\u043e\u0442\u0430\u044e\u0442 \u0432 SPLAT” (in Russian). The Village. Archived from the original on 2016-09-28. Retrieved 2016-09-28.^ Ben Aris (2015-09-03). “‘Splat’ for whiter teeth”. bne IntelliNews. Archived from the original on 2017-01-28. Retrieved 2017-01-28.^ \u0418\u0433\u043e\u0440\u044c \u041a\u043b\u0438\u043c\u043a\u0438\u043d (2015-11-19). \u041a\u0430\u043a \u044d\u0442\u043e \u0441\u0434\u0435\u043b\u0430\u0442\u044c: \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u043e \u0432\u044b\u0445\u043e\u0434\u0438\u0442\u044c \u043d\u0430 \u0437\u0430\u0440\u0443\u0431\u0435\u0436\u043d\u044b\u0435 \u0440\u044b\u043d\u043a\u0438 (in Russian). \u0420\u0411\u041a. Archived from the original on 2016-09-28. Retrieved 2016-09-28.^ a b Kira Egorova (2016-11-01). “Russian couple’s firm making the world a little cleaner and greener”. Russia Beyond The Headlines. Archived from the original on 2017-05-18. Retrieved 2017-01-28.^ “DSM Group: \u0412 \u043f\u0435\u0440\u0432\u043e\u043c \u043f\u043e\u043b\u0443\u0433\u043e\u0434\u0438\u0438 \u043f\u0440\u043e\u0434\u0430\u0436\u0438 \u0437\u0443\u0431\u043d\u044b\u0445 \u043f\u0430\u0441\u0442 \u0432 \u0430\u043f\u0442\u0435\u043a\u0430\u0445 \u0443\u043f\u0430\u043b\u0438 \u043d\u0430 10% \u2014 \u0434\u043e 1,1 \u043c\u043b\u0440\u0434 \u0440\u0443\u0431” (in Russian). \u0420\u0418\u0410 \u0410\u041c\u0418. 2016-08-18. Archived from the original on 2016-09-28. Retrieved 2016-09-28.^ a b c d \u0410\u043d\u0430\u0441\u0442\u0430\u0441\u0438\u044f \u041a\u0430\u0440\u043f\u043e\u0432\u0430 (2015-12-15). \u041e\u0432\u0435\u0447\u044c\u0438 \u043f\u0440\u0435\u043b\u0435\u0441\u0442\u0438: \u043f\u043e\u0447\u0435\u043c\u0443 “\u0421\u041f\u041b\u0410\u0422-\u041a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0430” \u0434\u0438\u0441\u0442\u0430\u043d\u0446\u0438\u0440\u0443\u0435\u0442\u0441\u044f \u043e\u0442 \u0441\u0432\u043e\u0438\u0445 \u0431\u0440\u0435\u043d\u0434\u043e\u0432. Forbes (in Russian). Archived from the original on 2016-09-28. Retrieved 2016-09-28.^ \u041c\u0430\u0440\u0438\u044f \u0412\u043e\u043b\u043e\u0448\u0438\u043d\u043e\u0432\u0430 (2015-08-12). “\u00ab\u0418\u0437\u043d\u0443\u0442\u0440\u0438: \u043a\u0430\u043a \u0438 \u0433\u0434\u0435 \u0433\u043e\u0442\u043e\u0432\u044f\u0442 \u0437\u0443\u0431\u043d\u0443\u044e \u043f\u0430\u0441\u0442\u0443 Splat” (in Russian). Marie Claire. Archived from the original on 2017-01-28. Retrieved 2017-01-28.^ a b “\u0414\u0430\u0440\u044b \u043c\u043e\u0440\u044f: \u043d\u043e\u0432\u044b\u0435 \u0448\u0430\u043c\u043f\u0443\u043d\u0438 \u0438 \u0431\u0430\u043b\u044c\u0437\u0430\u043c\u044b Heya \u0441 \u044d\u043a\u0441\u0442\u0440\u0430\u043a\u0442\u0430\u043c\u0438 \u0432\u043e\u0434\u043e\u0440\u043e\u0441\u043b\u0435\u0439” (in Russian). Elle. 2016-06-01. Archived from the original on 2016-09-28. Retrieved 2016-09-28.^ a b \u041c\u044b \u0441\u043e\u0437\u0434\u0430\u0434\u0438\u043c \u0432\u0430\u043a\u0446\u0438\u043d\u0443 \u043e\u0442 \u043a\u0430\u0440\u0438\u0435\u0441\u0430 (“\u0411\u0438\u0437\u043d\u0435\u0441-\u0441\u0435\u043a\u0440\u0435\u0442\u044b \u0441 \u041e\u043b\u0435\u0433\u043e\u043c \u0422\u0438\u043d\u044c\u043a\u043e\u0432\u044b\u043c”) (in Russian). Russia.ru. 2010-09-27. Archived from the original on 2016-09-28. Retrieved 2016-09-28.^ \u042e\u0440\u0438\u0439 \u041c\u0438\u0442\u0438\u043d (2014-06-10). “\u0411\u0438\u0437\u043d\u0435\u0441 \u043d\u0430 \u0437\u0443\u0431\u043d\u043e\u0439 \u043f\u0430\u0441\u0442\u0435, \u0438\u043b\u0438 \u0418\u0441\u0442\u043e\u0440\u0438\u044f \u0443\u0441\u043f\u0435\u0445\u0430 \u043a\u043e\u043c\u043f\u0430\u043d\u0438\u0438 SPLAT” (in Russian). \u041a\u043e\u043c\u043c\u0435\u0440\u0441\u0430\u043d\u0442\u044a FM. Archived from the original on 2016-09-28. Retrieved 2016-09-28.^ \u00ab\u0421\u043f\u043b\u0430\u0442-\u041a\u043e\u0441\u043c\u0435\u0442\u0438\u043a\u0430\u00bb \u043f\u043e\u0434\u0432\u0435\u043b\u0430 \u0438\u0442\u043e\u0433\u0438 2006 \u0433\u043e\u0434\u0430 (in Russian). \u0421\u0435\u043a\u0440\u0435\u0442 \u0444\u0438\u0440\u043c\u044b. 2007-01-31. Archived from the original on 2017-01-28. Retrieved 2017-01-28.^ “SPLAT \u0432\u0437\u0431\u0438\u043b\u0430 “\u0412\u043e\u043b\u0448\u0435\u0431\u043d\u0443\u044e \u043f\u0435\u043d\u043a\u0443”“ (in Russian). Sostav.ru. 2008-02-11. Archived from the original on 2017-01-28. Retrieved 2017-01-28.^ “Russian health and beauty company Splat has launched a toothpaste called Blackwood”. Cosmetics International. 2009-06-05. Archived from the original on 2017-01-28. Retrieved 2017-01-28.^ a b \u0412\u043b\u0430\u0434\u0438\u043c\u0438\u0440 \u0413\u0435\u043d\u0434\u043b\u0438\u043d (2015-05-17). \u041f\u0440\u043e\u0431\u0430 \u043d\u0430 \u0437\u0443\u0431 (in Russian). \u041a\u043e\u043c\u043c\u0435\u0440\u0441\u0430\u043d\u0442\u042a. Archived from the original on 2016-09-28. Retrieved 2016-09-28.^ a b Haemmig, Martin (2010-11-20). “Section 7 \u2013 Executive Cases: Splat Cosmetica”.  In Foster, George; Davila, Antonio; Haemmig, Martin; He, Xiaobin; Jia, Ning (eds.). Global Entrepreneurship and the Successful Growth Strategies of Early-Stage Companies (PDF). World Economic Forum. pp.\u00a0341\u2013343. Archived (PDF) from the original on 2016-12-05. Retrieved 2017-04-06.^ “SPLAT arrives in India, to spread the infectious smile”. Prlog.Org. 2016-04-08. Archived from the original on 2017-01-28. Retrieved 2017-01-28.     (adsbygoogle = window.adsbygoogle || []).push({});after-content-x4"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki41\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/en\/wiki41\/splat-cosmetica-wikipedia\/#breadcrumbitem","name":"Splat-Cosmetica – Wikipedia"}}]}]