[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/jp\/wiki\/archives\/10899#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/jp\/wiki\/archives\/10899","headline":"\u63a2\u7d22\u30b3\u30b9\u30c8 – Wikipedia","name":"\u63a2\u7d22\u30b3\u30b9\u30c8 – Wikipedia","description":"\u63a2\u7d22\u30b3\u30b9\u30c8\uff08\u305f\u3093\u3055\u304f\u30b3\u30b9\u30c8\u3001\u82f1: search cost\uff09\u306f\u53d6\u5f15\u30b3\u30b9\u30c8\u3084\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30fb\u30b3\u30b9\u30c8\u306e\u4e00\u7a2e\u3067\u3001\u60c5\u5831\u53ce\u96c6\u3084\u4ee3\u6848\u63a2\u7d22\u306b\u304b\u304b\u308b\u8cbb\u7528[1]\u3092\u610f\u5473\u3059\u308b\u3002 \u5b8c\u5168\u5408\u7406\u7684\u306a\u6d88\u8cbb\u8005\u3067\u3042\u308c\u3070\u3001\u52b9\u7528\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u9650\u754c\u8cbb\u7528\u304c\u9650\u754c\u4fbf\u76ca\u3092\u4e0a\u56de\u308b\u307e\u3067\u3001\u3088\u308a\u826f\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6c42\u3081\u3066\u63a2\u7d22\u3092\u7d9a\u3051\u308b\u3002\u3057\u304b\u3057\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u591a\u304f\u306e\u4ee3\u6848\u3092\u8003\u3048\u3001\u305d\u308c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u305d\u306e\u4ee3\u6848\u306e\u6210\u679c\u3092\u8a08\u7b97\u3057\u3001\u4ed6\u306e\u4ee3\u6848\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002\u3053\u306e\u4f5c\u696d\u306b\u304b\u304b\u308b\u63a2\u7d22\u30b3\u30b9\u30c8\u306f\u6642\u3068\u3057\u3066\u81a8\u5927\u306b\u306a\u308a\u3001\u305d\u308c\u3092\u5dee\u3057\u5f15\u3044\u305f\u5f8c\u306e\u52b9\u7528\u306f\u6700\u5927\u5316\u3055\u308c\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002 \u63a2\u7d22\u30b3\u30b9\u30c8\u3092\u8003\u616e\u3059\u308b\u3068\u304d\u306e\u52b9\u7528\u306e\u6700\u5927\u5316\u3092\u8ffd\u6c42\u3059\u308b\u7406\u8ad6\u306f\u6700\u9069\u63a2\u7d22\uff08optimal search\uff09\u306e\u7406\u8ad6\u3001\u307e\u305f\u306f\u63a2\u7d22\u306e\u6700\u9069\u505c\u6b62\uff08\u82f1\u8a9e\u7248\uff09\uff08optimal stopping\uff09\u306e\u7406\u8ad6\u3068\u547c\u3070\u308c\u3001\u52b4\u50cd\u5e02\u5834\u306b\u304a\u3051\u308b\u6c42\u8077\u6d3b\u52d5\u306e\u5206\u6790\u306a\u3069\u306b\u5fdc\u7528\u3055\u308c\u3066\u3044\u308b[1]\u3002 \u63a2\u7d22\u30b3\u30b9\u30c8\u306f\u3001\u5916\u90e8\u30b3\u30b9\u30c8\u3068\u5185\u90e8\u30b3\u30b9\u30c8\u306b\u5206\u985e\u3055\u308c\u308b[2]\u3002 \u5916\u90e8\u30b3\u30b9\u30c8 \u60c5\u5831\u3092\u5f97\u305f\u308a\u3059\u308b\u91d1\u92ad\u7684\u30b3\u30b9\u30c8\u3084\u63a2\u7d22\u306e\u6a5f\u4f1a\u8cbb\u7528\u3092\u542b\u3080\u3002\u5916\u90e8\u30b3\u30b9\u30c8\u306f\u6d88\u8cbb\u8005\u306b\u306f\u3069\u3046\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u306a\u3044\u3002\u6d88\u8cbb\u8005\u304c\u3067\u304d\u308b\u3053\u3068\u306f\u30b3\u30b9\u30c8\u3092\u6255\u3046\u304b\u3069\u3046\u304b\u3092\u9078\u629e\u3059\u308b\u3060\u3051\u3067\u3042\u308b\u3002 \u5185\u90e8\u30b3\u30b9\u30c8 \u63a2\u7d22\u3092\u884c\u3063\u305f\u308a\u3001\u5165\u3063\u3066\u304f\u308b\u60c5\u5831\u3092\u6574\u7406\u3057\u305f\u308a\u3001\u6d88\u8cbb\u8005\u304c\u77e5\u3063\u3066\u3044\u308b\u60c5\u5831\u3092\u307e\u3068\u3081\u305f\u308a\u3059\u308b\u7cbe\u795e\u7684\u306a\u52b4\u529b\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u5185\u90e8\u30b3\u30b9\u30c8\u306f\u6d88\u8cbb\u8005\u306e\u63a2\u7d22\u80fd\u529b\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3057\u3001\u77e5\u8b58\u3084\u6559\u80b2\u3084\u8a13\u7df4\u306b\u5148\u7acb\u3061\u77e5\u80fd\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3059\u308b\u3002\u3053\u308c\u3089\u306e\u5185\u90e8\u30b3\u30b9\u30c8\u306f\u3001\u9650\u5b9a\u5408\u7406\u6027\u306e\u7814\u7a76\u3092\u80cc\u666f\u306b\u6301\u3064\u3002 \u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u63a2\u7d22\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3066\u304f\u308c\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b[3]\u3002\u305d\u306e\u4f8b\u306e\u4e00\u3064\u306f\u96fb\u5b50\u5546\u53d6\u5f15\u3067\u3042\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3088\u3063\u3066\u63a2\u7d22\u30b3\u30b9\u30c8\u304c\u5341\u5206\u306b\u4f4e\u304f\u306a\u308a\u3001\u6d88\u8cbb\u8005\u304c\u5c0f\u58f2\u5e97\u3092\u5229\u7528\u3059\u308b\u4ee3\u308f\u308a\u306b\u76f4\u63a5\u81ea\u5206\u3067\u53d6\u5f15\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u4ef2\u4ecb\u696d\u8005\u3092\u6392\u9664\u3057\u3066\u76f4\u63a5\u751f\u7523\u8005\u3068\u6d88\u8cbb\u8005\u304c\u53d6\u5f15\u3059\u308b\u72b6\u6cc1\u3092\u751f\u307f\u51fa\u3059\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u305f\u3002 \u3053\u306e\u7d50\u679c\u3068\u3057\u3066\u4f4e\u4fa1\u683c\u304c\u5b9f\u73fe\u3057\u3001\u5e97\u3054\u3068\u306e\u5024\u6bb5\u306e\u30d0\u30e9\u3064\u304d\u306f\u5c11\u306a\u304f\u306a\u308b\u3060\u308d\u3046\u3068\u3055\u308c\u308b\u3002 \u53c2\u8003\u6587\u732e[\u7de8\u96c6] ^ a b \u5c0f\u7530\u5207\u5b8f\u4e4b \u300e\u4f01\u696d\u7d4c\u6e08\u5b66\u300f\uff082\u7248\uff09","datePublished":"2020-03-01","dateModified":"2020-03-01","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/jp\/wiki\/archives\/author\/lordneo#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/jp\/wiki\/archives\/author\/lordneo","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/ja.wikipedia.org\/wiki\/Special:CentralAutoLogin\/start?type=1x1","url":"https:\/\/ja.wikipedia.org\/wiki\/Special:CentralAutoLogin\/start?type=1x1","height":"1","width":"1"},"url":"https:\/\/wiki.edu.vn\/jp\/wiki\/archives\/10899","about":["Wiki"],"wordCount":525,"articleBody":"\u63a2\u7d22\u30b3\u30b9\u30c8\uff08\u305f\u3093\u3055\u304f\u30b3\u30b9\u30c8\u3001\u82f1: search cost\uff09\u306f\u53d6\u5f15\u30b3\u30b9\u30c8\u3084\u30b9\u30a4\u30c3\u30c1\u30f3\u30b0\u30fb\u30b3\u30b9\u30c8\u306e\u4e00\u7a2e\u3067\u3001\u60c5\u5831\u53ce\u96c6\u3084\u4ee3\u6848\u63a2\u7d22\u306b\u304b\u304b\u308b\u8cbb\u7528[1]\u3092\u610f\u5473\u3059\u308b\u3002  \u5b8c\u5168\u5408\u7406\u7684\u306a\u6d88\u8cbb\u8005\u3067\u3042\u308c\u3070\u3001\u52b9\u7528\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306b\u3001\u9650\u754c\u8cbb\u7528\u304c\u9650\u754c\u4fbf\u76ca\u3092\u4e0a\u56de\u308b\u307e\u3067\u3001\u3088\u308a\u826f\u3044\u5546\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u6c42\u3081\u3066\u63a2\u7d22\u3092\u7d9a\u3051\u308b\u3002\u3057\u304b\u3057\u305d\u306e\u305f\u3081\u306b\u306f\u3001\u591a\u304f\u306e\u4ee3\u6848\u3092\u8003\u3048\u3001\u305d\u308c\u3092\u8a55\u4fa1\u3059\u308b\u305f\u3081\u306b\u5fc5\u8981\u306a\u60c5\u5831\u3092\u53ce\u96c6\u3057\u3001\u305d\u306e\u4ee3\u6848\u306e\u6210\u679c\u3092\u8a08\u7b97\u3057\u3001\u4ed6\u306e\u4ee3\u6848\u3068\u6bd4\u8f03\u3059\u308b\u3053\u3068\u304c\u5fc5\u8981\u3068\u306a\u308b\u3002\u3053\u306e\u4f5c\u696d\u306b\u304b\u304b\u308b\u63a2\u7d22\u30b3\u30b9\u30c8\u306f\u6642\u3068\u3057\u3066\u81a8\u5927\u306b\u306a\u308a\u3001\u305d\u308c\u3092\u5dee\u3057\u5f15\u3044\u305f\u5f8c\u306e\u52b9\u7528\u306f\u6700\u5927\u5316\u3055\u308c\u306a\u304f\u306a\u308b\u53ef\u80fd\u6027\u304c\u3042\u308b\u3002\u63a2\u7d22\u30b3\u30b9\u30c8\u3092\u8003\u616e\u3059\u308b\u3068\u304d\u306e\u52b9\u7528\u306e\u6700\u5927\u5316\u3092\u8ffd\u6c42\u3059\u308b\u7406\u8ad6\u306f\u6700\u9069\u63a2\u7d22\uff08optimal search\uff09\u306e\u7406\u8ad6\u3001\u307e\u305f\u306f\u63a2\u7d22\u306e\u6700\u9069\u505c\u6b62\uff08\u82f1\u8a9e\u7248\uff09\uff08optimal stopping\uff09\u306e\u7406\u8ad6\u3068\u547c\u3070\u308c\u3001\u52b4\u50cd\u5e02\u5834\u306b\u304a\u3051\u308b\u6c42\u8077\u6d3b\u52d5\u306e\u5206\u6790\u306a\u3069\u306b\u5fdc\u7528\u3055\u308c\u3066\u3044\u308b[1]\u3002\u63a2\u7d22\u30b3\u30b9\u30c8\u306f\u3001\u5916\u90e8\u30b3\u30b9\u30c8\u3068\u5185\u90e8\u30b3\u30b9\u30c8\u306b\u5206\u985e\u3055\u308c\u308b[2]\u3002  \u5916\u90e8\u30b3\u30b9\u30c8\u60c5\u5831\u3092\u5f97\u305f\u308a\u3059\u308b\u91d1\u92ad\u7684\u30b3\u30b9\u30c8\u3084\u63a2\u7d22\u306e\u6a5f\u4f1a\u8cbb\u7528\u3092\u542b\u3080\u3002\u5916\u90e8\u30b3\u30b9\u30c8\u306f\u6d88\u8cbb\u8005\u306b\u306f\u3069\u3046\u3059\u308b\u3053\u3068\u3082\u3067\u304d\u306a\u3044\u3002\u6d88\u8cbb\u8005\u304c\u3067\u304d\u308b\u3053\u3068\u306f\u30b3\u30b9\u30c8\u3092\u6255\u3046\u304b\u3069\u3046\u304b\u3092\u9078\u629e\u3059\u308b\u3060\u3051\u3067\u3042\u308b\u3002\u5185\u90e8\u30b3\u30b9\u30c8\u63a2\u7d22\u3092\u884c\u3063\u305f\u308a\u3001\u5165\u3063\u3066\u304f\u308b\u60c5\u5831\u3092\u6574\u7406\u3057\u305f\u308a\u3001\u6d88\u8cbb\u8005\u304c\u77e5\u3063\u3066\u3044\u308b\u60c5\u5831\u3092\u307e\u3068\u3081\u305f\u308a\u3059\u308b\u7cbe\u795e\u7684\u306a\u52b4\u529b\u306e\u3053\u3068\u3067\u3042\u308b\u3002\u5185\u90e8\u30b3\u30b9\u30c8\u306f\u6d88\u8cbb\u8005\u306e\u63a2\u7d22\u80fd\u529b\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3057\u3001\u77e5\u8b58\u3084\u6559\u80b2\u3084\u8a13\u7df4\u306b\u5148\u7acb\u3061\u77e5\u80fd\u306b\u3088\u3063\u3066\u6c7a\u5b9a\u3059\u308b\u3002\u3053\u308c\u3089\u306e\u5185\u90e8\u30b3\u30b9\u30c8\u306f\u3001\u9650\u5b9a\u5408\u7406\u6027\u306e\u7814\u7a76\u3092\u80cc\u666f\u306b\u6301\u3064\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306f\u63a2\u7d22\u30b3\u30b9\u30c8\u3092\u524a\u6e1b\u3057\u3066\u304f\u308c\u308b\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u308b[3]\u3002\u305d\u306e\u4f8b\u306e\u4e00\u3064\u306f\u96fb\u5b50\u5546\u53d6\u5f15\u3067\u3042\u308b\u3002\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u306b\u3088\u3063\u3066\u63a2\u7d22\u30b3\u30b9\u30c8\u304c\u5341\u5206\u306b\u4f4e\u304f\u306a\u308a\u3001\u6d88\u8cbb\u8005\u304c\u5c0f\u58f2\u5e97\u3092\u5229\u7528\u3059\u308b\u4ee3\u308f\u308a\u306b\u76f4\u63a5\u81ea\u5206\u3067\u53d6\u5f15\u3059\u308b\u306b\u3064\u308c\u3066\u3001\u4ef2\u4ecb\u696d\u8005\u3092\u6392\u9664\u3057\u3066\u76f4\u63a5\u751f\u7523\u8005\u3068\u6d88\u8cbb\u8005\u304c\u53d6\u5f15\u3059\u308b\u72b6\u6cc1\u3092\u751f\u307f\u51fa\u3059\u3068\u4e88\u60f3\u3055\u308c\u3066\u3044\u305f\u3002\u3053\u306e\u7d50\u679c\u3068\u3057\u3066\u4f4e\u4fa1\u683c\u304c\u5b9f\u73fe\u3057\u3001\u5e97\u3054\u3068\u306e\u5024\u6bb5\u306e\u30d0\u30e9\u3064\u304d\u306f\u5c11\u306a\u304f\u306a\u308b\u3060\u308d\u3046\u3068\u3055\u308c\u308b\u3002\u53c2\u8003\u6587\u732e[\u7de8\u96c6]^ a b \u5c0f\u7530\u5207\u5b8f\u4e4b \u300e\u4f01\u696d\u7d4c\u6e08\u5b66\u300f\uff082\u7248\uff09 \u6771\u6d0b\u7d4c\u6e08\u65b0\u5831\u793e\u30012010\u5e74\u3001111\u9801\u3002ISBN\u00a0978-4-492-81301-0\u3002\u00a0^ Gerald E. Smith, Meera P. Venkatraman , Ruby Roy Dholakia, Diagnosing the search cost effect: Waiting time and the moderating impact of prior category knowledge, Journal of Economic Psychology 20 (1999) 285 \u2013 314^ Pedro Pereira, Do lower search costs reduce prices and price dispersion? Information Economics and Policy 17 (2005) 61\u201372"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/jp\/wiki\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/jp\/wiki\/archives\/10899#breadcrumbitem","name":"\u63a2\u7d22\u30b3\u30b9\u30c8 – Wikipedia"}}]}]