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Ltd\u300d\u3092\u5275\u696d\u3057\u305f[13]\u3002\u540c\u793e\u304c\u6700\u521d\u306b\u8ca9\u58f2\u3057\u305f\u5546\u54c1\u306f\u300eLeaving Microsoft To Change The World\u300f\u3068\u3044\u3046\u672c\u3067\u30cf\u30a4\u30c7\u30e9\u30d0\u30fc\u30c9\u306e\u9867\u5ba2\u306b\u8ca9\u58f2\u3055\u308c\u305f[14][15][16]\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u73fe\u57283\u4e073000\u4eba\u4ee5\u4e0a\u3092\u96c7\u7528\u3057\u3066\u3044\u308b[17]\u3002 2011\u5e74\u306e10\u6708\u306811\u6708\u306b\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u300cMime360.com\u300d \u3068\u300cChakpak.com\u300d\u3092\u8cb7\u53ce\u3057\u305f\u3002\u305d\u306e\u5f8c2012\u5e742\u6708\u306b\u65b0\u305f\u306b\u30c7\u30b8\u30bf\u30eb\u97f3\u697d\u30b9\u30c8\u30a2\u300cFlyte\u300d\u3092\u516c\u958b\u3057\u305f[18]\u3002iTunes\u3068Amazon.com\u3068\u540c\u69d8\u306e\u5408\u6cd5\u7684\u306a\u97f3\u697d\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308b\u300cFlyte\u300d\u306f\u3001DRM\u30d5\u30ea\u30fc\u306eMP3\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8ca9\u58f2\u3092\u884c\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u7121\u6599\u306e\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30a4\u30c8\u306e\u51fa\u73fe\u306b\u3088\u308a\u6709\u6599\u306e\u97f3\u697d\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u30a4\u30f3\u30c9\u3067\u4eba\u6c17\u3092\u5931\u3063\u305f\u305f\u3081\u30012013\u5e746\u670817\u65e5\u306b\u9589\u9396\u3055\u308c\u305f[19][20] 2014\u5e74\u306eBig Billion\u30bb\u30fc\u30eb\u306e\u6210\u529f\u306e\u5f8c\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u4e8c\u56de\u76ee\u306eBig","datePublished":"2022-04-26","dateModified":"2022-04-26","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/jp\/wiki24\/archives\/author\/lordneo#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/jp\/wiki24\/archives\/author\/lordneo","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/85\/Flipkart_india.png\/220px-Flipkart_india.png","url":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/8\/85\/Flipkart_india.png\/220px-Flipkart_india.png","height":"81","width":"220"},"url":"https:\/\/wiki.edu.vn\/jp\/wiki24\/archives\/290796","about":["Wiki"],"wordCount":16404,"articleBody":"\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8 (Flipkart) \u306f\u30a4\u30f3\u30c9\u306e\u30d0\u30f3\u30ac\u30ed\u30fc\u30eb\u306b\u672c\u793e\u3092\u7f6e\u304f\u96fb\u5b50\u5546\u53d6\u5f15\u4f01\u696d\u30022007\u5e74\u306e10\u6708\u306b\u30b5\u30c1\u30f3\u30fb\u30d0\u30f3\u30b5\u30eb\u3068\u30d3\u30cb\u30fc\u30fb\u30d0\u30f3\u30b5\u30eb(\u89aa\u65cf\u95a2\u4fc2\u306f\u306a\u3057)\u306b\u3088\u3063\u3066\u8a2d\u7acb\u3055\u308c\u305f[4]\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u300cDigiFlip\u300d\u3068\u3044\u3046\u540d\u3067\u30bf\u30d6\u30ec\u30c3\u30c8\u3001USB\u3001\u30ce\u30fc\u30c8\u30d1\u30bd\u30b3\u30f3\u30d0\u30c3\u30b0\u306a\u3069\u306e\u81ea\u793e\u88fd\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b[5][6][7]\u3002\u540c\u793e\u306e\u30b5\u30fc\u30d3\u30b9\u306f\u4e3b\u306bAmazon\u306e\u30a4\u30f3\u30c9\u5b50\u4f1a\u793e\u3068\u56fd\u5185\u30e9\u30a4\u30d0\u30eb\u306e\u30b9\u30ca\u30c3\u30d7\u30c7\u30a3\u30fc\u30eb\u3068\u7af6\u5408\u95a2\u4fc2\u306b\u3042\u308b[8][9]\u30022017\u5e74\u6642\u70b9\u3067\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30a4\u30f3\u30c9\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u696d\u306739.5%\u306e\u5e02\u5834\u30b7\u30a7\u30a2\u3092\u5f97\u3066\u3044\u308b[10]\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30a2\u30d1\u30ec\u30eb\u306e\u8ca9\u58f2\u306b\u304a\u3044\u3066\u8457\u3057\u304f\u652f\u914d\u7684\u3067\u3042\u308a(\u305d\u306e\u5730\u4f4d\u306fMyntra\u3068Jabong.com\u306e\u8cb7\u53ce\u306b\u3088\u3063\u3066\u5f37\u5316\u3055\u308c\u305f)\u3001\u30a8\u30ec\u30af\u30c8\u30ed\u30cb\u30af\u30b9\u3068\u643a\u5e2f\u96fb\u8a71\u306e\u8ca9\u58f2\u306b\u304a\u3044\u3066Amazon\u3068\u300c\u4e92\u89d2\u300d\u3067\u3042\u308b\u3068\u8868\u73fe\u3055\u308c\u3066\u3044\u308b[11]\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u307e\u305f\u7d71\u5408\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9(UPI)\u3092\u30d9\u30fc\u30b9\u3068\u3057\u305f\u72ec\u81ea\u306e\u30e2\u30d0\u30a4\u30eb\u6c7a\u6e08\u30b5\u30fc\u30d3\u30b9\u300cPhonePe\u300d\u3092\u6240\u6709\u3057\u3066\u3044\u308b\u30022018\u5e745\u6708\u3001\u30a2\u30e1\u30ea\u30ab\u306b\u62e0\u70b9\u3092\u7f6e\u304f\u5c0f\u58f2\u30c1\u30a7\u30fc\u30f3\u306e\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u304c\u898f\u5236\u5f53\u5c40\u306e\u627f\u8a8d\u3092\u5f97\u3066160\u5104\u7c73\u30c9\u30eb\u3067\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u682a77%\u3092\u8cb7\u3044\u53d6\u308a\u7d4c\u55b6\u6a29\u3092\u53d6\u5f97\u3059\u308b\u610f\u5411\u3092\u767a\u8868\u3057\u305f\u3002\u3053\u306e\u53d6\u5f15\u304c\u5b8c\u4e86\u3057\u305f\u3053\u3068\u304c2018\u5e748\u670818\u65e5\u306b\u767a\u8868\u3055\u308c\u305f[12]\u3002 2007\u5e74\u304b\u30892015\u5e74\u307e\u3067\u4f7f\u308f\u308c\u3066\u3044\u305f\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306e\u30ed\u30b4\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f2007\u5e74\u306b\u30a4\u30f3\u30c9\u5de5\u79d1\u5927\u5b66\u30c7\u30ea\u30fc\u6821\u306e\u540c\u7a93\u751f\u3060\u3063\u305f\u30b5\u30c1\u30f3\u30fb\u30d0\u30f3\u30b5\u30eb\u3068\u30d3\u30cb\u30fc\u30fb\u30d0\u30f3\u30b5\u30eb\u306b\u3088\u3063\u3066\u8a2d\u7acb\u3055\u308c\u305f\u3002\u5f7c\u3089\u306fAmazon.com\u3067\u52e4\u52d9\u3057\u3001\u305d\u306e\u5f8c2007\u5e7410\u6708\u306b\u300cFlipkart Online Services Pvt. Ltd\u300d\u3092\u5275\u696d\u3057\u305f[13]\u3002\u540c\u793e\u304c\u6700\u521d\u306b\u8ca9\u58f2\u3057\u305f\u5546\u54c1\u306f\u300eLeaving Microsoft To Change The World\u300f\u3068\u3044\u3046\u672c\u3067\u30cf\u30a4\u30c7\u30e9\u30d0\u30fc\u30c9\u306e\u9867\u5ba2\u306b\u8ca9\u58f2\u3055\u308c\u305f[14][15][16]\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u73fe\u57283\u4e073000\u4eba\u4ee5\u4e0a\u3092\u96c7\u7528\u3057\u3066\u3044\u308b[17]\u30022011\u5e74\u306e10\u6708\u306811\u6708\u306b\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u300cMime360.com\u300d \u3068\u300cChakpak.com\u300d\u3092\u8cb7\u53ce\u3057\u305f\u3002\u305d\u306e\u5f8c2012\u5e742\u6708\u306b\u65b0\u305f\u306b\u30c7\u30b8\u30bf\u30eb\u97f3\u697d\u30b9\u30c8\u30a2\u300cFlyte\u300d\u3092\u516c\u958b\u3057\u305f[18]\u3002iTunes\u3068Amazon.com\u3068\u540c\u69d8\u306e\u5408\u6cd5\u7684\u306a\u97f3\u697d\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u30b5\u30fc\u30d3\u30b9\u3067\u3042\u308b\u300cFlyte\u300d\u306f\u3001DRM\u30d5\u30ea\u30fc\u306eMP3\u3092\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u8ca9\u58f2\u3092\u884c\u3063\u305f\u3002\u3057\u304b\u3057\u3001\u7121\u6599\u306e\u97f3\u697d\u30b9\u30c8\u30ea\u30fc\u30df\u30f3\u30b0\u30b5\u30a4\u30c8\u306e\u51fa\u73fe\u306b\u3088\u308a\u6709\u6599\u306e\u97f3\u697d\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u304c\u30a4\u30f3\u30c9\u3067\u4eba\u6c17\u3092\u5931\u3063\u305f\u305f\u3081\u30012013\u5e746\u670817\u65e5\u306b\u9589\u9396\u3055\u308c\u305f[19][20]2014\u5e74\u306eBig Billion\u30bb\u30fc\u30eb\u306e\u6210\u529f\u306e\u5f8c\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u4e8c\u56de\u76ee\u306eBig Billion\u30bb\u30fc\u30eb\u3092\u5b9f\u65bd\u3057\u305f[21]\u3002\u5831\u9053\u306b\u3088\u308c\u3070\u7dcf\u6d41\u901a\u984d\u304c3\u5104\u30c9\u30eb\u306e\u53d6\u5f15\u9ad8\u3092\u6319\u3052\u305f\u3068\u3055\u308c\u305f[22]Table of Contents\u8cb7\u53ce[\u7de8\u96c6]\u30a6\u30a9\u30eb\u30de\u30fc\u30c8\u306b\u3088\u308b\u8cb7\u53ce[\u7de8\u96c6]\u4e8b\u696d\u69cb\u9020[\u7de8\u96c6]\u898f\u5236\u3068\u8a34\u8a1f[\u7de8\u96c6]\u72ec\u5360\u88fd\u54c1\u306e\u767a\u58f2[\u7de8\u96c6]\u30e2\u30c8\u30ed\u30fc\u30e9\u30fb\u30e2\u30d3\u30ea\u30c6\u30a3[\u7de8\u96c6]Xiaomi Tech[\u7de8\u96c6]\u793e\u5185\u88fd\u54c1[\u7de8\u96c6]\u8cde\u3068\u8a8d\u5b9a[\u7de8\u96c6]\u95a2\u9023\u30ea\u30f3\u30af[\u7de8\u96c6]\u53c2\u8003\u6587\u732e[\u7de8\u96c6]\u5916\u90e8\u30ea\u30f3\u30af[\u7de8\u96c6]\u8cb7\u53ce[\u7de8\u96c6]2010\u5e74: \u30bd\u30fc\u30b7\u30e3\u30eb\u30d6\u30c3\u30af\u767a\u898b\u30c4\u30fc\u30eb\u300cWeRead\u300d[23]2011\u5e74: \u30c7\u30b8\u30bf\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u4f01\u696d\u300cMime360\u300d[24]2011\u5e74: \u30dc\u30ea\u30a6\u30c3\u30c9\u306e\u6700\u65b0\u60c5\u5831\u3001\u30cb\u30e5\u30fc\u30b9\u3001\u5199\u771f\u3001\u30d3\u30c7\u30aa\u3092\u63d0\u4f9b\u3059\u308b\u30cb\u30e5\u30fc\u30b9\u30b5\u30a4\u30c8\u300cChakpak.com\u300d\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306fChakpak\u306e\u30c7\u30b8\u30bf\u30eb\u30ab\u30bf\u30ed\u30b0\u306e\u6a29\u5229\u3092\u53d6\u5f97\u3057\u305f\u3002\u3053\u306e\u30ab\u30bf\u30ed\u30b0\u306b\u306f4\u4e07\u4ef6\u306e\u30d5\u30a3\u30eb\u30e2\u30b0\u30e9\u30d5\u30a3\u30fc\u30011\u4e07\u672c\u306e\u6620\u753b\u3001\u7d045\u4e07\u306e\u8a55\u4fa1\u304c\u542b\u307e\u308c\u3066\u3044\u308b\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u3001\u5143\u306e\u30b5\u30a4\u30c8\u306b\u306f\u95a2\u4e0e\u305b\u305a\u30d6\u30e9\u30f3\u30c9\u540d\u3092\u4f7f\u7528\u3057\u306a\u3044\u3068\u65ad\u8a00\u3057\u3066\u3044\u308b[25]2012\u5e74: \u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u96fb\u5316\u88fd\u54c1\u306e\u30a4\u30f3\u30c9\u306e\u96fb\u5b50\u5546\u53d6\u5f15\u30b5\u30a4\u30c8\u300cLetsbuy.com\u300d\u3092\u63a8\u5b9a2500\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce\u3057\u305f[26][27]\u3002Letsbuy.com\u306f\u9589\u9396\u3055\u308c\u3001Letsbuy\u3078\u306e\u3059\u3079\u3066\u306e\u30c8\u30e9\u30d5\u30a3\u30c3\u30af\u306f\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306b\u5411\u3051\u3089\u308c\u305f[28]2014\u5e74: Myntra.com\u3092\u63a8\u5b9a3\u51041000\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce\u3057\u305f[29]2015\u5e74: \u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30e2\u30d0\u30a4\u30eb\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u3092\u5f37\u5316\u306b\u95a2\u3057\u3066\u30e2\u30d0\u30a4\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300cAppiterate\u300d\u3092\u8cb7\u53ce\u3057\u305f[30]2016\u5e74: \u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306e\u5098\u4e0b\u306eMyntra\u306f\u30e9\u30a4\u30d0\u30eb\u306e\u30d5\u30a1\u30c3\u30b7\u30e7\u30f3\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30b5\u30a4\u30c8\u306e\u300cJabong\u300d\u30927000\u4e07\u30c9\u30eb\u3067\u8cb7\u53ce\u3057\u305f[31]2016\u5e744\u6708:\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30da\u30a4\u30e1\u30f3\u30c8\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u300cPhonePe\u300d\u3092\u8cb7\u53ce\u3057\u305f[32]2017\u5e741\u6708: \u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u80b2\u5150\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u300cTinystep\u300d\u306b200\u4e07\u30c9\u30eb\u51fa\u8cc7\u3057\u305f[33]2017\u5e744\u6708: \u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306e\u682a\u306e\u6301\u5206\u3068\u5f15\u304d\u63db\u3048\u306b\u3001eBay\u306f5\u5104\u30c9\u30eb\u306e\u73fe\u91d1\u6295\u8cc7\u3092\u884c\u3044\u3001eBay\u306e\u30a4\u30f3\u30c9\u4e8b\u696d(eBay.in)\u3092\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306b\u58f2\u5374\u3059\u308b\u3053\u3068\u306b\u540c\u610f\u3057\u305f\u3002\u3057\u304b\u3057\u3001\u4f1a\u793e\u306e\u58f0\u660e\u306b\u3088\u308b\u3068\u3001eBay.in\u306f\u5f15\u304d\u7d9a\u304d\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u3068\u306f\u5225\u306e\u4f01\u696d\u3068\u3057\u3066\u904b\u55b6\u3055\u308c\u308b\u30022017\u5e747\u6708: 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Retail\u300d\u3092Rajeev 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2009\u20132010\u5e74\u5ea6\u306f310\u4e07\u30c9\u30eb[57]\u30012010\uff5e2011\u5e74\u5ea6\u306f1200\u4e07\u30c9\u30eb\u3067\u3042\u308b[58]\u30022011-2012\u5e74\u5ea6\u306b\u306f\u3001\u30a4\u30f3\u30c9\u3067\u306e\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5229\u7528\u304c\u5897\u52a0\u3057\u3066\u304a\u308a\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u306e\u5546\u54c1\u8cfc\u5165\u304c\u4e00\u822c\u7684\u306b\u306a\u3063\u305f\u3053\u3068\u3067\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306e\u58f2\u4e0a\u9ad8\u306f7800\u4e07\u30c9\u30eb\u3092\u8d85\u3048\u308b\u898b\u8fbc\u307f\u3068\u306a\u3063\u305f[59]\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30012014\u5e74\u307e\u3067\u306b\u58f2\u4e0a\u9ad8\u304c1\u51046000\u4e07\u30c9\u30eb\u306b\u9054\u3059\u308b\u3068\u4e88\u6e2c\u3057\u3066\u3044\u305f\u3002\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f1\u5206\u9593\u306b\u5e73\u5747\u7d0410\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u304a\u308a[60]\u30012015\u5e74\u307e\u3067\u306b\u53ce\u76ca\u30927\u51048000\u4e07\u30c9\u30eb\u307e\u3067\u5f15\u304d\u4e0a\u3052\u308b\u3053\u3068\u3092\u76ee\u6a19\u3068\u3057\u3066\u3044\u308b[61] 2012\u5e7411\u6708\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30011999\u5e74\u306e\u5916\u56fd\u70ba\u66ff\u7ba1\u7406\u6cd5\u306eFDI\u898f\u5236\u9055\u53cd\u306e\u7591\u3044\u304c\u3042\u308b\u4f01\u696d\u306e1\u3064\u306b\u306a\u3063\u305f[62][63]\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f2012\u5e74\uff5e2013\u5e74\u5ea6\u306b4400\u4e07\u30c9\u30eb\u306e\u640d\u5931\u3092\u5831\u544a\u3057\u305f[64]\u30022013\u5e74\u306e7\u6708\u306b\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30d7\u30e9\u30a4\u30d9\u30fc\u30c8\u30a8\u30af\u30a4\u30c6\u30a3\u306e\u6295\u8cc7\u5bb6\u304b\u30891\u51046000\u4e07\u30c9\u30eb\u306e\u8cc7\u91d1\u3092\u8abf\u9054\u3057\u305f[65]\u30022013\u5e7410\u6708\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30c9\u30e9\u30b4\u30cb\u30a2\u30fb\u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8\u30b0\u30eb\u30fc\u30d7\u3001\u30e2\u30eb\u30ac\u30f3\u30b9\u30bf\u30f3\u30ec\u30fc\u30fb\u30a6\u30a7\u30eb\u30b9\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\u3001\u30bd\u30d5\u30a3\u30fc\u30caSA\u53ca\u3073Vulcan.Inc\u3068\u3044\u3063\u305f\u65b0\u898f\u6295\u8cc7\u4f01\u696d\u3068\u65e2\u5b58\u6295\u8cc7\u4f01\u696d\u306e\u30bf\u30a4\u30ac\u30fc\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u304b\u30891\u51046000\u4e07\u30c9\u30eb\u306e\u8ffd\u52a0\u8cc7\u91d1\u8abf\u9054\u3092\u3057\u305f\u3068\u767a\u8868\u3057\u305f[66][67][68]2014\u5e745\u670826\u65e5\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30e6\u30fc\u30ea\u30fb\u30df\u30eb\u30ca\u30fc\u306eDST Global\u53ca\u3073\u65e2\u5b58\u306e\u6295\u8cc7\u4f01\u696d\u30bf\u30a4\u30ac\u30fc\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u3001\u30ca\u30b9\u30d1\u30fc\u30ba\u3001\u30a4\u30f3\u30b3\u30cb\u30c3\u30af\u30fb\u30ad\u30e3\u30d4\u30bf\u30eb\u304b\u30892\u51041000\u4e07\u30c9\u30eb\u306e\u8cc7\u91d1\u3092\u8abf\u9054\u3057\u305f\u3068\u767a\u8868\u3057\u305f[69]\u3002 2014\u5e747\u6708\u521d\u65ec\u306b\u306f\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u304c2016\u5e74\u306b\u7c73\u56fd\u3067\u4e0a\u5834\u3059\u308b\u53ef\u80fd\u6027\u306e\u305f\u3081\u306b\u3001\u5c11\u306a\u304f\u3068\u30825\u5104\u30c9\u30eb\u3092\u8abf\u9054\u3059\u308b\u4ea4\u6e09\u4e2d\u3067\u3042\u3063\u305f\u3068\u63a8\u6e2c\u3055\u308c\u305f[70]2014\u5e747\u670829\u65e5\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f\u30bf\u30a4\u30ac\u30fc\u30fb\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30cd\u30b8\u30e1\u30f3\u30c8LLC\u3001\u30a2\u30af\u30bb\u30eb\u30d1\u30fc\u30c8\u30ca\u30fc\u30ba\u3001\u30e2\u30eb\u30ac\u30f3\u30b9\u30bf\u30f3\u30ec\u30fc\u30fb\u30a4\u30f3\u30d9\u30b9\u30c8\u30e1\u30f3\u30c8\u30de\u30cd\u30fc\u30b8\u30e1\u30f3\u30c8\u53ca\u3073\u65b0\u898f\u6295\u8cc7\u5bb6\u3068\u3057\u3066\u30b7\u30f3\u30ac\u30dd\u30fc\u30eb\u306e\u653f\u5e9c\u7cfb\u30d5\u30a1\u30f3\u30c9\u300cGIC\u300d\u304b\u308910\u5104\u30c9\u30eb\u306e\u8cc7\u91d1\u8abf\u9054\u3092\u3057\u305f\u3068\u767a\u8868\u3057\u305f[71][72]\u30022014\u5e7410\u67086\u65e5\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306f1\u65e5\u9650\u5b9a\u306e\u30a4\u30d9\u30f3\u30c8\u300cThe 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Gifford\u3001Greenoaks Capital\u3001Steadview Capital\u3001T. Rowe Price Associates\u3001Qatar Investment 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Zero\u30d7\u30e9\u30c3\u30c8\u30d5\u30a9\u30fc\u30e0\u306e\u4f7f\u7528\u3092\u53d6\u308a\u3084\u3081\u305f[111]\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306e\u8ca9\u58f2\u8005\u306f\u3001\u30de\u30fc\u30b1\u30c3\u30c8\u30dd\u30fc\u30bf\u30eb\u3067\u4e8b\u696d\u3092\u884c\u3044\u306a\u304c\u3089\u3044\u304f\u3064\u304b\u306e\u8ab2\u984c\u306b\u76f4\u9762\u3057\u3066\u304a\u308a\u3001\u305d\u306e\u3046\u3061\u306e\u3044\u304f\u3064\u304b\u306f\u30dd\u30fc\u30bf\u30eb\u3067\u306e\u4e8b\u696d\u3092\u7d42\u4e86\u3057\u306a\u3051\u308c\u3070\u306a\u3089\u306a\u304b\u3063\u305f\u3002\u3053\u308c\u3089\u306e\u8ab2\u984c\u306e\u4e2d\u306b\u306f\u3001\u58f2\u308a\u624b\u306b\u5bfe\u3059\u308b\u4e0d\u516c\u5e73\u306a\u65bd\u7b56\u3001\u5341\u5206\u306a\u7269\u6d41\u30b5\u30fc\u30d3\u30b9\u306e\u6b20\u5982\u3001\u7d14\u7c8b\u306b\u6d88\u8cbb\u8005\u8a50\u6b3a\u306e\u7d50\u679c\u3067\u3042\u308b\u9867\u5ba2\u3078\u306e\u8fd4\u9084\u306a\u3069\u3067\u3042\u3063\u305f[112]\u8cde\u3068\u8a8d\u5b9a[\u7de8\u96c6]2016\u5e744\u6708\u3001\u30b5\u30c1\u30f3\u30fb\u30d0\u30f3\u30b5\u30eb\u3068\u30d3\u30cb\u30fc\u30fb\u30d0\u30f3\u30b5\u30eb\u306f\u30bf\u30a4\u30e0\u8a8c\u306e\u6700\u3082\u5f71\u97ff\u529b\u304c\u3042\u308b100\u4eba\u30ea\u30b9\u30c8\u306b\u9078\u3070\u308c\u305f[113]2015\u5e749\u6708\u30012\u4eba\u306e\u5275\u696d\u8005\u306fForbes\u306e\u30a4\u30f3\u30c9\u306e\u9577\u8005\u30ea\u30b9\u30c8\u306b\u5404\u81ea\u304c13\u5104\u30c9\u30eb\u306e\u7d14\u8cc7\u7523\u3092\u4fdd\u6709\u3057\u3066\u3044\u308b\u3068\u3057\u306686\u4f4d\u306b\u767b\u5834\u3057\u305f[114]\u30b5\u30c1\u30f3\u30fb\u30d0\u30f3\u30b5\u30eb\u306f\u4e3b\u8981\u7d4c\u6e08\u7d19\u300cEconomic Times\u300d\u306e2012\u5e74\uff5e2013\u5e74\u306e\u6700\u512a\u79c0\u8d77\u696d\u5bb6\u8cde\u3092\u53d7\u8cde\u3057\u305f[115]Flipkart.com\u306fCNBC TV 18\u306e \u300c2012\u5e74\u306e\u30a4\u30f3\u30c9\u306e\u30d3\u30b8\u30cd\u30b9\u30ea\u30fc\u30c0\u30fc\u8cde\u300d (IBLA)\u3067\u300cYoung Turk of the Year\u300d\u3068\u3057\u3066\u79f0\u3048\u3089\u308c\u305f[116]\u95a2\u9023\u30ea\u30f3\u30af[\u7de8\u96c6]\u53c2\u8003\u6587\u732e[\u7de8\u96c6]^ \u201cFlipkart losses swell 68% to Rs 8,771 crore in FY17\u201d. The Economic Times. 2018\u5e742\u67083\u65e5\u95b2\u89a7\u3002^ “Flipkart to sack 800 more amidst gloomy biz outlook”. The Hindu. 9 September 2016. ^ a b \u201cflipkart.com Site Overview\u201d. Alexa Internet. 2018\u5e742\u67083\u65e5\u95b2\u89a7\u3002^ “The Flipkart Story”. Flipkart.com. 2015\u5e744\u670819\u65e5\u95b2\u89a7\u3002^ “Flipkart launches its own accessories digiflip”. Thinkdigit.com. 2013\u5e7410\u67085\u65e5\u95b2\u89a7\u3002^ “Exclusive: Flipkart forays into private label, launches DigiFlip brand”. NextBigWhat.com. 25 July 2012. 2013\u5e7410\u67085\u65e5\u95b2\u89a7\u3002^ “Digiflip Store Online \u2013 Buy Digiflip Products Online at Best Price in India”. Flipkart.com. 1 July 2010. 2015\u5e742\u670818\u65e5\u95b2\u89a7\u3002^ \u201cWalmart Is Right on Flipkart Despite Investor Qualms\u201d (\u82f1\u8a9e). Bloomberg.com. (2018\u5e745\u67089\u65e5). https:\/\/www.bloomberg.com\/view\/articles\/2018-05-09\/walmart-s-flipkart-deal-is-right-move-despite-investor-qualms 2018\u5e745\u670811\u65e5\u95b2\u89a7\u3002\u00a0^ Punit, Itika Sharma. \u201cSnapdeal may die a slow and painful death\u201d (\u82f1\u8a9e). Quartz. https:\/\/qz.com\/704813\/snapdeal-may-die-a-slow-and-painful-death-unless-it-gets-its-act-together\/ 2018\u5e745\u670811\u65e5\u95b2\u89a7\u3002\u00a0^ \u201cThis Is Why Amazon Hasn\u2019t Beaten Flipkart In India Yet\u201d. Bloomberg Quint. 2018\u5e743\u670823\u65e5\u95b2\u89a7\u3002^ Tandon, Suneera. \u201cWhy Walmart bought Flipkart, according to Walmart\u201d (\u82f1\u8a9e). Quartz. https:\/\/qz.com\/1273463\/heres-what-walmart-will-get-from-the-flipkart-deal\/ 2018\u5e745\u670813\u65e5\u95b2\u89a7\u3002\u00a0^ \u201cWalmart completes deal to acquire 77% stake in Flipkart, to invest $2 billion – Times of India\u201d. 2018\u5e748\u670818\u65e5\u95b2\u89a7\u3002^ “Flipkart Online Services Pvt. Ltd”. Tofler.in. 2015\u5e742\u670818\u65e5\u95b2\u89a7\u3002^ “Who ordered the first book from Flipkart and which book was it?”. Quora. 2014\u5e745\u670822\u65e5\u95b2\u89a7\u3002^ “Flipkart goes for fashion branding \u2013 The Times of India”. Timesofindia.indiatimes.com. 2013\u5e7410\u67085\u65e5\u95b2\u89a7\u3002^ Geetika Rustagi (4 August 2010). “Now order your next mobile on Flipkart”. Livemint. 2010\u5e748\u670819\u65e5\u95b2\u89a7\u3002^ “About Us”. Flipkart.com. 2014\u5e745\u670822\u65e5\u95b2\u89a7\u3002^ Lal, Abhinav (24 February 2012). “Flipkart to launch ‘Flyte Digital Store’ in March”. Digit. India: 9.9 Media. 2012\u5e742\u670827\u65e5\u95b2\u89a7\u3002^ “Exclusive: Flipkart to Shutdown Flyte MP3 Store; To Exit Digital Music Business”. NextBigWhat. 2013\u5e745\u670829\u65e5\u95b2\u89a7\u3002^ “Flyte MP3 Store Shutting Down”. ThinkDigit. 2013\u5e745\u670829\u65e5\u95b2\u89a7\u3002^ “Flipkart announces ‘Big Billion Sale’ \u2013 Free Press Journal”. ^ “Big Billion Day sale does $300 million”. The Financial Express. 19 October 2015. 2015\u5e7411\u67084\u65e5\u95b2\u89a7\u3002^ “Flipkart Buys Social Book Discovery Tool WeRead”. VCCircle. 2011\u5e746\u670815\u65e5\u95b2\u89a7\u3002^ Nikhil Pahwa. “Flipkart Acquires Mime360; To Launch Digital Distribution Of Music, E-books, Games”. medianama.com. 2011\u5e7410\u670814\u65e5\u95b2\u89a7\u3002^ “Flipkart Acquires Digital Content From Bollywood News Site Chakpak”. VCCircle. 23 November 2011. 2011\u5e7412\u67081\u65e5\u95b2\u89a7\u3002^ “Updated: It’s Official Flipkart Acquires LetsBuy.com”. medianama.com. 9 February 2012. 2012\u5e742\u67089\u65e5\u95b2\u89a7\u3002^ “Flipkart Buys Letsbuy in Cash-Equity Deal”. Business Standard. 11 May 2012. 2012\u5e742\u67089\u65e5\u95b2\u89a7\u3002^ “Finally Dr. Flipkart.com declared patient Letsbuy.com dead”. Fivepoint5. 2012\u5e745\u670831\u65e5\u95b2\u89a7\u3002^ “Big deal: Flipkart acquires online fashion retailer Myntra”. The Indian Express. 2014\u5e745\u670822\u65e5\u95b2\u89a7\u3002^ “FlipKart Acquires US-Based Startup ‘Appiterate‘“. IndianWeb2. 2015\u5e744\u670829\u65e5\u95b2\u89a7\u3002^ “Flipkart-owned Myntra acquires fashion and lifestyle site Jabong”. 26 July 2016.^ “Flipkart acquires UPI-based payments start-up PhonePe”. Mint. 4 April 2016. ^ “Flipkart Funds Parenting Network Tinystep With 2 Million Dollars”. News18. 17 January 2017. 2017\u5e741\u670817\u65e5\u95b2\u89a7\u3002^ \u201c\u30b9\u30ca\u30c3\u30d7\u30c7\u30a3\u30fc\u30eb\u3001\u30d5\u30ea\u30c3\u30d7\u30ab\u30fc\u30c8\u306e\u8cb7\u53ce\u6848\u62d2\u5426\uff0d\u30bd\u30d5\u30d0\u30f3\u30af\u8a08\u753b\u65ad\u5ff5\u201d. \u30d6\u30eb\u30fc\u30e0\u30d0\u30fc\u30b0 (2017\u5e747\u670831\u65e5). 2018\u5e741\u67085\u65e5\u95b2\u89a7\u3002^ Purnell, Newley; Bellman, Eric; Abrams, Corinne (2018\u5e745\u67087\u65e5). \u201cWalmart Bets $15 Billion on an E-Commerce Passage to India\u201d. The Wall Street Journal. ISSN\u00a00099-9660. https:\/\/www.wsj.com\/articles\/walmart-bets-15-billion-on-an-e-commerce-passage-to-india-1525690804 2018\u5e745\u67087\u65e5\u95b2\u89a7\u3002\u00a0^ Browne, Ryan (2018\u5e745\u67084\u65e5). \u201cWalmart reportedly triumphs over Amazon with approval of $15\u00a0billion deal for majority stake in Flipkart\u201d. CNBC. https:\/\/www.cnbc.com\/2018\/05\/04\/walmart-reportedly-triumphs-over-amazon-with-approval-of-15-billion-deal-for-majority-stake-in-flipkart.html 2018\u5e745\u67087\u65e5\u95b2\u89a7\u3002\u00a0^ Bansal, Varsha; Chanchani, Madhav (2018\u5e745\u670812\u65e5). \u201cWalmart can invest another $3 billion in Flipkart at the same valuation\u201d. The Economic Times. https:\/\/economictimes.indiatimes.com\/markets\/stocks\/news\/walmart-can-invest-another-3-billion-in-flipkart-at-the-same-valuation\/articleshow\/64134529.cms 2018\u5e745\u670815\u65e5\u95b2\u89a7\u3002\u00a0^ \u201cSachin Bansal to sell entire 5.5% to Walmart as he exits Flipkart – Times of India\u201d. The Times of India. https:\/\/timesofindia.indiatimes.com\/people\/sachin-bansal-to-sell-entire-5-5-to-walmart-as-he-exits-flipkart\/articleshow\/64073757.cms 2018\u5e747\u67089\u65e5\u95b2\u89a7\u3002\u00a0^ \u201cWalmart wins battle for India’s Flipkart\u201d. BBC News. (2018\u5e745\u67089\u65e5). https:\/\/www.bbc.com\/news\/business-44050180 2018\u5e745\u67089\u65e5\u95b2\u89a7\u3002\u00a0^ \u201cWalmart acquires Flipkart for $16 bn, world’s largest ecommerce deal\u201d. The Economic Times. (2018\u5e745\u67089\u65e5). https:\/\/economictimes.indiatimes.com\/small-biz\/startups\/newsbuzz\/walmart-acquires-flipkart-for-16-bn-worlds-largest-ecommerce-deal\/articleshow\/64095145.cms 2018\u5e745\u67089\u65e5\u95b2\u89a7\u3002\u00a0^ \u201cWalmart expects to close Flipkart deal by the end of 2018\u201d (\u82f1\u8a9e). Moneycontrol. 2018\u5e746\u67086\u65e5\u95b2\u89a7\u3002^ \u201cIndian traders protest $16 billion Walmart-Flipkart deal\u201d (\u30c8\u30eb\u30b3\u8a9e). Indian traders protest $16 billion Walmart-Flipkart deal. 2018\u5e747\u67084\u65e5\u95b2\u89a7\u3002^ \u201ceBay to sell stake in Flipkart for about $1.1 billion, to relaunch eBay India\u201d. The Economic Times (The Times Group). (2018\u5e745\u670810\u65e5). https:\/\/economictimes.indiatimes.com\/industry\/services\/retail\/ebay-to-sell-stake-in-flipkart-for-about-1-1-billion-to-relaunch-ebay-india\/articleshow\/64100144.cms\u00a0^ \u201cSoftBank is selling its entire Flipkart stake to Walmart\u201d. CNBC. (2018\u5e745\u670822\u65e5). https:\/\/www.cnbc.com\/2018\/05\/22\/softbank-is-selling-its-entire-flipkart-stake-to-walmart.html 2018\u5e745\u670823\u65e5\u95b2\u89a7\u3002\u00a0^ Verma, Shrutika. “Inside Flipkart’s complex structure”. livemint.com. 2016\u5e742\u670828\u65e5\u95b2\u89a7\u3002^ Archana Rai (30 June 2010). “Flipkart: Country’s largest online bookstore”. The Economic Times. 2010\u5e748\u670819\u65e5\u95b2\u89a7\u3002^ “How much did Flipkart raise through Accel funding in Oct 2009?”. Quora. 2013\u5e7410\u67085\u65e5\u95b2\u89a7\u3002^ Sengupta, Snigdha. “Is Accel Eyeing a 25X Partial Exit From Flipkart?\u00a0: STARTUPCENTRAL”. Startupcentral.in. 2013\u5e7410\u67085\u65e5\u95b2\u89a7\u3002^ Sinha. “Accel India Invests in Flipkart”. pluggd.in. 2011\u5e748\u670825\u65e5\u95b2\u89a7\u3002^ “Flipkart Raises $150Mn From Accel Partners, Tiger Global”. 31 January 2012. 2012\u5e745\u67085\u65e5\u95b2\u89a7\u3002^ Sudipta Datta; Suman Tarafdar (7 February 2010). “A Tale of Two Book Fairs”. Financial Express. 2010\u5e748\u670819\u65e5\u95b2\u89a7\u3002^ “Inlogistics: India’s first private train cargo operator”. CNBC-TV18. 18 March 2010. 2010\u5e748\u670819\u65e5\u95b2\u89a7\u3002^ Yourstory.in. “Flipkart Raises Fourth Round of Funding; MIH and Inconiq Capital Take Minority Stake”. ^ Jayadevan PK. “Flipkart Raises Fresh $200 mn from Existing Investors Tiger global, Naspers & Others”. NextBigWhat. ^ “Cash on delivery”. Business Standard. 19 July 2010. 2010\u5e748\u670819\u65e5\u95b2\u89a7\u3002^ Dua, Aarti (28 February 2010). “A winning chapter”. The Daily Telegraph. 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