[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/jp\/wiki3\/archives\/1397#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/jp\/wiki3\/archives\/1397","headline":"\u30eb\u30eb\u30ec\u30e2\u30f3\u30fb\u30a2\u30b9\u30ec\u30c6\u30a3\u30ab – Wikipedia","name":"\u30eb\u30eb\u30ec\u30e2\u30f3\u30fb\u30a2\u30b9\u30ec\u30c6\u30a3\u30ab – Wikipedia","description":"\u30eb\u30eb\u30ec\u30e2\u30f3\u30fb\u30a2\u30b9\u30ec\u30c6\u30a3\u30ab\uff08lululemon athletica[1]\uff09\u306f\u3001\u5317\u30a2\u30e1\u30ea\u30ab\u306e\u30b9\u30dd\u30fc\u30c4\u8863\u6599\u306e\u5c0f\u58f2\u696d\u793e\u3067\u3042\u308b\u3002\u30a2\u30e1\u30ea\u30ab\u5408\u8846\u56fd\u30c7\u30e9\u30a6\u30a7\u30a2\u5dde\u306b\u672c\u793e\u3092\u7f6e\u304d\u3001\u30ab\u30ca\u30c0\u30fb\u30d0\u30f3\u30af\u30fc\u30d0\u30fc\u306b\u672c\u90e8\u3092\u7f6e\u304f\u3002 1998\u5e74\u306b\u30e8\u30ac\u30d1\u30f3\u30c4\uff08\u82f1\u8a9e\u7248\uff09\u306a\u3069\u306e\u30e8\u30ac\u30a6\u30a7\u30a2\u306e\u5c0f\u58f2\u696d\u8005\u3068\u3057\u3066\u8a2d\u7acb\u3055\u308c\u305f\u3002\u4e16\u754c\u5404\u5730\u306b\u7d04500\u306e\u5e97\u8217\u3092\u5c55\u958b\u3057\u3001\u30aa\u30f3\u30e9\u30a4\u30f3\u3067\u3082\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u3002Lululemon\u306f\u3001\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u30b7\u30e3\u30c4\u3001\u30b7\u30e7\u30fc\u30c4\u3001\u30d1\u30f3\u30c4\u306a\u3069\u306e\u69d8\u3005\u306a\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30a6\u30a7\u30a2\u306b\u52a0\u3048\u3001\u30e9\u30a4\u30d5\u30b9\u30bf\u30a4\u30eb\u30a2\u30d1\u30ec\u30eb\u3084\u30e8\u30ac\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u306e\u8ca9\u58f2\u3082\u884c\u3063\u3066\u3044\u308b\u3002 \u30ab\u30ca\u30c0\u30fb\u30c8\u30ed\u30f3\u30c8\u306e\u30d7\u30ed\u30e0\u30ca\u30fc\u30c9\u30fb\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u30bb\u30f3\u30bf\u30fc\u5185\u306e\u5e97\u8217 \u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30011998\u5e74\u306b\u30c1\u30c3\u30d7\u30fb\u30a6\u30a3\u30eb\u30bd\u30f3\uff08\u82f1\u8a9e\u7248\uff09\u304c\u30d6\u30ea\u30c6\u30a3\u30c3\u30b7\u30e5\u30b3\u30ed\u30f3\u30d3\u30a2\u5dde\u30d0\u30f3\u30af\u30fc\u30d0\u30fc\u3067\u5275\u696d\u3057\u30012000\u5e7411\u6708\u306b\u6700\u521d\u306e\u76f4\u55b6\u5e97\u3092\u30aa\u30fc\u30d7\u30f3\u3057\u305f[6][7]\u3002\u793e\u540d\u306b\u3064\u3044\u3066\u30a6\u30a3\u30eb\u30bd\u30f3\u306f\u3001”L”\u3092\u6b63\u3057\u304f\u767a\u97f3\u3067\u304d\u306a\u3044\u65e5\u672c\u4eba\u306e\u30d0\u30a4\u30e4\u30fc\u306b\u5bfe\u3057\u3066\u897f\u6d0b\u7684\u306a\u5370\u8c61\u3092\u4e0e\u3048\u308b\u305f\u3081\u306b\u3001\u308f\u3056\u3068”L”\u306e\u591a\u3044\u540d\u524d\u3092\u8003\u6848\u3057\u305f\u3068\u767a\u8a00\u3057\u3066\u3044\u308b[8]\u3002 \u65b0\u898f\u682a\u5f0f\u516c\u958b\u306f2007\u5e747\u6708\u3067\u30011,820\u4e07\u682a\u3092\u58f2\u308a\u51fa\u3057\u30663\u51042,760\u4e07\u30c9\u30eb\u3092\u8abf\u9054\u3057\u305f[9][10]\u30022008\u5e74\u306b\u306f\u30b9\u30bf\u30fc\u30d0\u30c3\u30af\u30b9\u306e\u5143\u5171\u540c\u793e\u9577\u306e\u30af\u30ea\u30b9\u30c6\u30a3\u30f3\u30fbM\u30fb\u30c7\u30a4\uff08\u82f1\u8a9e\u7248\uff09\u304c\u6700\u9ad8\u7d4c\u55b6\u8cac\u4efb\u8005(CEO)\u306b\u5c31\u4efb\u3057\u305f[9]\u3002 2011\u5e74\u304b\u30892013\u5e74\u306b\u304b\u3051\u3066\u3001\u300e\u30d5\u30a9\u30fc\u30c1\u30e5\u30f3\u300f\u8a8c\u306e\u300c\u6025\u6210\u9577\u4f01\u696d\u30e9\u30f3\u30ad\u30f3\u30b0\u300d\u306b3\u5e74\u9023\u7d9a\u3067\u767b\u5834\u3057\u305f[9]\u30022013\u5e7412\u6708\u3001\u5275\u696d\u8005\u306e\u30c1\u30c3\u30d7\u30fb\u30a6\u30a3\u30eb\u30bd\u30f3\u304c\u4f1a\u9577\u3092\u8f9e\u4efb\u3057\u3001\u30c8\u30e0\u30ba\u30fb\u30b7\u30e5\u30fc\u30ba\uff08\u82f1\u8a9e\u7248\uff09\u306e\u793e\u9577\u306e\u30ed\u30fc\u30e9\u30f3\u30fb\u30dd\u30c8\u30c7\u30f4\u30a3\u30f3\u304cCEO\u306b\u5c31\u4efb\u3059\u308b\u3053\u3068\u304c\u767a\u8868\u3055\u308c\u305f\u3002 2014\u5e74\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30e8\u30fc\u30ed\u30c3\u30d1\u521d\u306e\u5e97\u8217\u3068\u306a\u308b\u65d7\u8266\u5e97\u3092\u30ed\u30f3\u30c9\u30f3\u306e\u30b3\u30f4\u30a7\u30f3\u30c8\u30fb\u30ac\u30fc\u30c7\u30f3\u306b\u30aa\u30fc\u30d7\u30f3\u3057\u305f[11]\u30022015\u5e742\u6708\u3001\u30a6\u30a3\u30eb\u30bd\u30f3\u304c\u53d6\u7de0\u5f79\u3092\u8f9e\u4efb\u3059\u308b\u3053\u3068\u304c\u767a\u8868\u3055\u308c[12][13]\u3001\u5f8c\u4efb\u306b\u306f\u524d\u4e3b\u5e2d\u53d6\u7de0\u5f79\u306e\u30de\u30a4\u30b1\u30eb\u30fb\u30b1\u30a4\u30b7\u30fc\u304c\u5c31\u4efb\u3057\u305f[14]\u30022018\u5e74\u3001\u30ed\u30fc\u30e9\u30f3\u30fb\u30dd\u30c8\u30c7\u30f4\u30a3\u30f3\u306f\u4e0d\u7965\u4e8b\u3092\u7406\u7531\u306bCEO\u3068\u53d6\u7de0\u5f79\u3092\u8f9e\u4efb\u3057\u305f[15][16]\u3002 2019\u5e74\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u81ea\u5b85\u3067\u306e\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u7528\u306b\u30ab\u30e1\u30e9\u3068\u30b9\u30d4\u30fc\u30ab\u30fc\u3092\u5099\u3048\u305f\u300c\u30a4\u30f3\u30bf\u30e9\u30af\u30c6\u30a3\u30d6\u30df\u30e9\u30fc\u300d\u3092\u8ca9\u58f2\u3059\u308b\u30d5\u30a3\u30c3\u30c8\u30cd\u30b9\u306e\u30b9\u30bf\u30fc\u30c8\u30a2\u30c3\u30d7\u4f01\u696d\u3067\u3042\u308b\u30df\u30e9\u30fc\u793e(Mirror)\u3078\u306e\u6295\u8cc7\u3092\u767a\u8868\u3057\u305f[17]\u30022020\u5e746\u6708\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001COVID-19\u30d1\u30f3\u30c7\u30df\u30c3\u30af\u306b\u3088\u308a\u3001\u30e8\u30ac\u6559\u5ba4\u306b\u884c\u304b\u305a\u306b\u81ea\u5b85\u3067\u30d0\u30fc\u30c1\u30e3\u30eb\u30fb\u30ef\u30fc\u30af\u30a2\u30a6\u30c8\u3092\u884c\u3046\u4eba\u304c\u5897\u3048\u3066\u3044\u308b\u3053\u3068\u306b\u7740\u76ee\u3057\u3001\u30df\u30e9\u30fc\u793e\u30925\u5104\u30c9\u30eb\u3067\u8cb7\u53ce\u3059\u308b\u3053\u3068\u3092\u767a\u8868\u3057\u305f[18]\u3002 Table of Contents \u7d4c\u55b6[\u7de8\u96c6]\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0[\u7de8\u96c6]\u4e0d\u6b63\u306a\u5ba3\u4f1d[\u7de8\u96c6]\u88fd\u54c1\u306e\u54c1\u8cea[\u7de8\u96c6]\u5275\u696d\u8005\u306e\u767a\u8a00[\u7de8\u96c6]\u6cd5\u5ef7\u8ad6\u4e89[\u7de8\u96c6]\u5916\u90e8\u30ea\u30f3\u30af[\u7de8\u96c6] \u7d4c\u55b6[\u7de8\u96c6] \u5275\u696d\u6642\u304b\u30892015\u5e74\u307e\u3067\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30e9\u30f3\u30c9\u30de\u30fc\u30af\u30fb\u30d5\u30a9\u30fc\u30e9\u30e0\u306e\u8981\u7d20\u3092\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3084\u958b\u767a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u53d6\u308a\u5165\u308c\u3066\u3044\u305f[19]\u3002\u540c\u793e\u95a2\u4fc2\u8005\u306b\u3088\u308b\u3068\u3001\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e70%\u306f\u793e\u5185\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b[20]\u3002\u30b9\u30c8\u30a2\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u81ea\u4fe1\u306e\u5e97\u8217\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u30ab\u30e9\u30fc\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30b7\u30e7\u30f3\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u53c2\u52a0\u306b\u8cac\u4efb\u3092\u6301\u3064[20]\u3002 \u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u30c8\u30c3\u30d7\u30b9\u3001\u30e8\u30ac\u30d1\u30f3\u30c4\u3001\u30b7\u30e7\u30fc\u30c8\u30d1\u30f3\u30c4\u3001\u30bb\u30fc\u30bf\u30fc\u3001\u30b8\u30e3\u30b1\u30c3\u30c8\u3001\u30a2\u30f3\u30c0\u30fc\u30a6\u30a7\u30a2\u306a\u3069\u306e\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30a6\u30a7\u30a2[7]\u306e\u307b\u304b\u3001\u30d8\u30a2\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3001\u30d0\u30c3\u30b0\u3001\u30e8\u30ac\u30de\u30c3\u30c8\u3001\u30a6\u30a9\u30fc\u30bf\u30fc\u30dc\u30c8\u30eb\u306a\u3069\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b[21]\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306f2005\u5e74\u306b\u3001\u5e73\u5747\u3088\u308a\u3082\u591a\u304f\u306e\u30ca\u30a4\u30ed\u30f3\u30de\u30a4\u30af\u30ed\u30d5\u30a1\u30a4\u30d0\u30fc\u3092\u542b\u3080\u30aa\u30ea\u30b8\u30ca\u30eb\u30d5\u30a1\u30d6\u30ea\u30c3\u30af\u300cLuon\u300d\u3092\u5546\u6a19\u767b\u9332\u3057\u305f[7]\u3002 2017\u5e74\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u3068Athletic Propulsion Labs\u306f\u3001\u5317\u7c73\u306e23\u5e97\u8217\u3067\u5973\u6027\u7528\u3068\u7537\u6027\u7528\u306e\u30b7\u30e5\u30fc\u30ba\u306e\u8ca9\u58f2\u3092\u958b\u59cb\u3057\u305f[22]\u30022019\u5e74\u3001\u540c\u793e\u306f\u9ad8\u7d1a\u30b9\u30c8\u30ea\u30fc\u30c8\u30a6\u30a7\u30a2\uff08\u82f1\u8a9e\u7248\uff09\u30d6\u30e9\u30f3\u30c9”Lab”\u3092\u4e00\u90e8\u306e\u5e97\u8217\u3067\u767a\u58f2\u3057\u305f[23]\u3002 \u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u672c\u793e\u5185\u306b\u7814\u7a76\u958b\u767a\u30e9\u30dc\u300c\u30db\u30ef\u30a4\u30c8\u30b9\u30da\u30fc\u30b9\u300d(Whitespace)\u3092\u8a2d\u7f6e\u3057\u3001\u79d1\u5b66\u8005\u3084\u751f\u7406\u5b66\u8005\u306a\u3069\u7d0450\u4eba\u3092\u914d\u7f6e\u3057\u3066\u3044\u308b[7]\u3002","datePublished":"2018-07-28","dateModified":"2018-07-28","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/jp\/wiki3\/archives\/author\/lordneo#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/jp\/wiki3\/archives\/author\/lordneo","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/ba\/Lululemon_Athletica%2C_Westport%2C_CT%2C_06880%2C_USA_-_Mar_2013.jpg\/220px-Lululemon_Athletica%2C_Westport%2C_CT%2C_06880%2C_USA_-_Mar_2013.jpg","url":"https:\/\/upload.wikimedia.org\/wikipedia\/commons\/thumb\/b\/ba\/Lululemon_Athletica%2C_Westport%2C_CT%2C_06880%2C_USA_-_Mar_2013.jpg\/220px-Lululemon_Athletica%2C_Westport%2C_CT%2C_06880%2C_USA_-_Mar_2013.jpg","height":"143","width":"220"},"url":"https:\/\/wiki.edu.vn\/jp\/wiki3\/archives\/1397","about":["Wiki"],"wordCount":7212,"articleBody":"\u30eb\u30eb\u30ec\u30e2\u30f3\u30fb\u30a2\u30b9\u30ec\u30c6\u30a3\u30ab\uff08lululemon 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of Contents\u7d4c\u55b6[\u7de8\u96c6]\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0[\u7de8\u96c6]\u4e0d\u6b63\u306a\u5ba3\u4f1d[\u7de8\u96c6]\u88fd\u54c1\u306e\u54c1\u8cea[\u7de8\u96c6]\u5275\u696d\u8005\u306e\u767a\u8a00[\u7de8\u96c6]\u6cd5\u5ef7\u8ad6\u4e89[\u7de8\u96c6]\u5916\u90e8\u30ea\u30f3\u30af[\u7de8\u96c6]\u7d4c\u55b6[\u7de8\u96c6]\u5275\u696d\u6642\u304b\u30892015\u5e74\u307e\u3067\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u30e9\u30f3\u30c9\u30de\u30fc\u30af\u30fb\u30d5\u30a9\u30fc\u30e9\u30e0\u306e\u8981\u7d20\u3092\u30ea\u30fc\u30c0\u30fc\u30b7\u30c3\u30d7\u3084\u958b\u767a\u30c8\u30ec\u30fc\u30cb\u30f3\u30b0\u306b\u53d6\u308a\u5165\u308c\u3066\u3044\u305f[19]\u3002\u540c\u793e\u95a2\u4fc2\u8005\u306b\u3088\u308b\u3068\u3001\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306e70%\u306f\u793e\u5185\u3067\u63a1\u7528\u3055\u308c\u3066\u3044\u308b[20]\u3002\u30b9\u30c8\u30a2\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\u306f\u3001\u81ea\u4fe1\u306e\u5e97\u8217\u306e\u30ec\u30a4\u30a2\u30a6\u30c8\u3001\u30ab\u30e9\u30fc\u30b3\u30fc\u30c7\u30a3\u30cd\u30fc\u30b7\u30e7\u30f3\u3001\u30b3\u30df\u30e5\u30cb\u30c6\u30a3\u3078\u306e\u53c2\u52a0\u306b\u8cac\u4efb\u3092\u6301\u3064[20]\u3002 \u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u30c8\u30c3\u30d7\u30b9\u3001\u30e8\u30ac\u30d1\u30f3\u30c4\u3001\u30b7\u30e7\u30fc\u30c8\u30d1\u30f3\u30c4\u3001\u30bb\u30fc\u30bf\u30fc\u3001\u30b8\u30e3\u30b1\u30c3\u30c8\u3001\u30a2\u30f3\u30c0\u30fc\u30a6\u30a7\u30a2\u306a\u3069\u306e\u30a2\u30b9\u30ec\u30c1\u30c3\u30af\u30a6\u30a7\u30a2[7]\u306e\u307b\u304b\u3001\u30d8\u30a2\u30a2\u30af\u30bb\u30b5\u30ea\u30fc\u3001\u30d0\u30c3\u30b0\u3001\u30e8\u30ac\u30de\u30c3\u30c8\u3001\u30a6\u30a9\u30fc\u30bf\u30fc\u30dc\u30c8\u30eb\u306a\u3069\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b[21]\u3002\u30eb\u30eb\u30ec\u30e2\u30f3\u306f2005\u5e74\u306b\u3001\u5e73\u5747\u3088\u308a\u3082\u591a\u304f\u306e\u30ca\u30a4\u30ed\u30f3\u30de\u30a4\u30af\u30ed\u30d5\u30a1\u30a4\u30d0\u30fc\u3092\u542b\u3080\u30aa\u30ea\u30b8\u30ca\u30eb\u30d5\u30a1\u30d6\u30ea\u30c3\u30af\u300cLuon\u300d\u3092\u5546\u6a19\u767b\u9332\u3057\u305f[7]\u30022017\u5e74\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u3068Athletic Propulsion 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shaming\u3001\u80a5\u6e80\u3092\u8fb1\u3081\u308b\u3053\u3068\uff09\u3068\u547c\u3093\u3060[42]\uff08\u80a5\u6e80\u306e\u793e\u4f1a\u7684\u504f\u898b\uff08\u82f1\u8a9e\u7248\uff09\u3082\u53c2\u7167\uff09\u3002\u3053\u306e\u3088\u3046\u306a\u767a\u8a00\u306b\u3088\u308a\u3001\u30a6\u30a3\u30eb\u30bd\u30f3\u306f\u540c\u793e\u306e\u4f1a\u9577\u3092\u8f9e\u4efb\u3057\u305f\u3068\u5831\u3058\u3089\u308c\u3066\u3044\u308b[43]\u30022016\u5e746\u6708\u3001\u30a6\u30a3\u30eb\u30bd\u30f3\u306f\u3001\u540c\u793e\u306e\u682a\u4e3b\u7dcf\u4f1a\u3067\u767a\u8a00\u3059\u308b\u6a5f\u4f1a\u3092\u62d2\u5426\u3055\u308c\u305f\u3053\u3068\u3092\u53d7\u3051\u3066\u3001\u540c\u793e\u304c\u300c\u9053\u3092\u898b\u5931\u3044\u300d\u3001\u30ca\u30a4\u30ad\u3084\u30a2\u30f3\u30c0\u30fc\u30a2\u30fc\u30de\u30fc\u306b\u30b7\u30a7\u30a2\u3092\u8b72\u3063\u305f\u3068\u3059\u308b\u516c\u958b\u72b6\u3092\u682a\u4e3b\u306b\u5411\u3051\u3066\u767a\u8868\u3057\u305f[44][45]\u3002\u30a6\u30a3\u30eb\u30bd\u30f3\u306f\u81ea\u8eab\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8”Elevate Lululemon”\uff08\u30eb\u30eb\u30ec\u30e2\u30f3\u3092\u9ad8\u3081\u308d\uff09\u3092\u7acb\u3061\u4e0a\u3052\u3001\u540c\u793e\u306e\u30d6\u30e9\u30f3\u30c9\u3084\u30d3\u30b8\u30cd\u30b9\u3092\u6279\u5224\u3057\u3066\u3044\u308b[46][47]\u3002\u6cd5\u5ef7\u8ad6\u4e89[\u7de8\u96c6]2012\u5e74\u3001\u30eb\u30eb\u30ec\u30e2\u30f3\u306f\u3001\u30ab\u30eb\u30d0\u30f3\u30fb\u30af\u30e9\u30a4\u30f3\u3068\u305d\u306e\u30b5\u30d7\u30e9\u30a4\u30e4\u30fc\u3067\u3042\u308bG-III\u30a2\u30d1\u30ec\u30eb\u30fb\u30b0\u30eb\u30fc\u30d7\u306b\u5bfe\u3057\u3001\u30e8\u30ac\u30d1\u30f3\u30c4\u306e\u30c7\u30b6\u30a4\u30f3\u7279\u8a313\u4ef6\u3092\u4fb5\u5bb3\u3057\u305f\u3068\u3057\u3066\u8a34\u8a1f\u3092\u8d77\u3053\u3057\u305f[48]\u3002\u3053\u306e\u8a34\u8a1f\u306f\u3001\u30c7\u30b6\u30a4\u30ca\u30fc\u304c\u8863\u6599\u54c1\u306e\u77e5\u7684\u8ca1\u7523\u6a29\u4fdd\u8b77\u3092\u7279\u8a31\u6a29\u306b\u3088\u3063\u3066\u4e3b\u5f35\u3059\u308b\u3068\u3044\u3046\u3001\u3084\u3084\u73cd\u3057\u3044\u3082\u306e\u3060\u3063\u305f\u3002\u3053\u306e\u8a34\u8a1f\u306f\u540c\u5e74\u3001\u6cd5\u5ef7\u5916\u3067\u548c\u89e3\u3057\u305f[49]\u3002^ a b \u201cForm 10-K \u2014 lululemon athletica inc.\u201d. U.S. Securities and Exchange Commission. 2020\u5e743\u670812\u65e5\u95b2\u89a7\u3002^ Thomas, Lauren (2019\u5e749\u67085\u65e5). \u201cLululemon shares rise as growth in men’s sales drives earnings beat\u201d. CNBC. https:\/\/www.statista.com\/statistics\/291231\/number-of-lululemon-stores-worldwide-by-country\/ 2019\u5e749\u670813\u65e5\u95b2\u89a7\u3002\u00a0^ a b Minaya, Ezequiel (2020\u5e744\u670816\u65e5). \u201cLululemon CFO Latest Finance Chief To Exit Amid COVID-19 Upheaval\u201d. Forbes. 2021\u5e746\u670819\u65e5\u95b2\u89a7\u3002^ a b c d e \u201c2019 Accounts\u201d. 2020\u5e7410\u670820\u65e5\u95b2\u89a7\u3002^ https:\/\/www.forbes.com\/companies\/lululemon-athletica\/?sh=41d8a44e238c^ Rob Walker, July 21, 2009, New York Times, Marketing Pose, Retrieved , “…it\u2019s no surprise that some yoga devotees have zeroed in on it as an annoying phony-baloney symbol. Elaine Lipson, a writer and editor in Boulder, Colo., who …”^ a b c d Jr., Kim Bhasin and Gerald Porter. \u201cThe rise of lululemon: How America became a nation of yoga pants\u201d. chicagotribune.com. https:\/\/www.chicagotribune.com\/business\/ct-biz-lululemon-yoga-pants-fashion-20181031-story.html 2018\u5e7411\u67085\u65e5\u95b2\u89a7\u3002\u00a0^ Edwards, Jim (2015\u5e749\u67084\u65e5). \u201cThe long, strange history of lululemon: North America’s weirdest clothing brand\u201d. Business Insider. https:\/\/www.businessinsider.com\/history-of-lululemon-2015-9 2020\u5e744\u670824\u65e5\u95b2\u89a7\u3002\u00a0^ a b c d e \u201clululemon: In an uncomfortable position\u201d. Fortune. http:\/\/fortune.com\/2013\/08\/29\/lululemon-in-an-uncomfortable-position\/ 2018\u5e7411\u67081\u65e5\u95b2\u89a7\u3002\u00a0^ Ball, Yvonne. \u201clululemon IPO Runs Up 56%\u201d. 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Many brands, when stretched just so, are sheer.”^ Michelle Chapman, AP Business Writer, November 1, 2013, USA Today, “New quality complaints about Lululemon pants: Just a few months after company pulled yoga wear from shelves, new quality issues arise”. Retrieved May 6, 2015, “…New yoga pants … recent complaints … still too sheer… pants pilling after a few months of wear \u2014 or even just a few uses \u2014 and about holes and seams coming apart…”^ Sinnema, Jodie (2010\u5e7412\u670821\u65e5). \u201cLululemon issues recall for shopping bags due to lead risk\u201d. 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It might seem so after the beloved athletic wear once again made headlines – this time after a lawmaker debating public decency said the pants “should be illegal”., Retrieved May 11, 2015, “…2013 when Lululemon, a large clothes retailer, had to recall many of its leggings … sheerness …”^ June 10, 2013, Tiffany Hsu, Los Angeles Times, Lululemon CEO Christine Day to step down after sheer-pants scandal, Retrieved May 6, 2015, “…The so-called Pantsgate scandal, in which Lululemon pulled all of its black yoga bottoms in March after deeming the luon fabric to be too thin,…”^ Isidore, Chris (2013\u5e743\u670819\u65e5). \u201cSee-through pants problem causes Lululemon recall\u201d. CNN Money. https:\/\/money.cnn.com\/2013\/03\/19\/news\/companies\/lululemon-pants\/index.html?iid=EL\u00a0^ \u201cLessons Learned from the Lululemon Recall\u201d. The National Law Review. Risk and Insurance Management Society, Inc. 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The Huffington Post. http:\/\/www.huffingtonpost.com\/2013\/07\/31\/lululemon-plus-size_n_3675605.html 2014\u5e744\u670813\u65e5\u95b2\u89a7\u3002\u00a0^ a b \u201cOutrageous Remarks By Lululemon Founder Chip Wilson\u201d. Business Insider (2013\u5e7412\u670810\u65e5). 2021\u5e746\u670819\u65e5\u95b2\u89a7\u3002^ Eliana Dockterman, November 13, 2013, Time magazine, “What Lululemon Could Learn From Abercrombie About Fat Shaming: A co-founder of Lululemon said his yoga pants just aren\u2019t built for ‘some women’s bodies.’ That’s just a bad business decision”, Retrieved May 6, 2015, “Clearly the feminist arguments against fat shaming are falling on deaf ears at Lululemon … torrent of criticism hasn’t inspired Wilson to change his tune.”^ Eun Kyung Kim (2013\u5e7412\u670810\u65e5). \u201cLululemon co-founder steps down in wake of ‘women’s bodies’ remark\u201d. Today.com. 2021\u5e746\u670819\u65e5\u95b2\u89a7\u3002^ \u201cLululemon Founder Slams Company, Now That He’s Allowed To\u201d. BuzzFeed. 2016\u5e746\u67083\u65e5\u95b2\u89a7\u3002^ Mau, Dhani (2016\u5e746\u67082\u65e5). \u201cLululemon Founder Chip Wilson Created a Whole Website to Criticize the Company\u201d. fashionista.com. Fashionista. 2016\u5e746\u67083\u65e5\u95b2\u89a7\u3002^ \u201cLululemon Founder Chip Wilson Created a Whole Website to Criticize the Company\u201d. fashionista.com. 2017\u5e742\u670815\u65e5\u95b2\u89a7\u3002^ \u201cElevate lululemon\u201d. Elevatelululemon.com. 2017\u5e742\u670815\u65e5\u95b2\u89a7\u3002^ Weller, Susan Neuberger (September 21, 2012). \u201cS. 3523: Louboutin, Lululemon, and Fashion Design: Finally Getting Some Respect?\u201d. The National Law Review. http:\/\/www.natlawreview.com\/article\/s-3523-louboutin-lululemon-and-fashion-design-finally-getting-some-respect.\u00a0^ Weller, Susan Neuberger (2012\u5e7411\u670827\u65e5). \u201cLululemon and Calvin Klein Settle Yoga Pants Design Litigation\u201d. The National Law Review. http:\/\/www.natlawreview.com\/article\/lululemon-and-calvin-klein-settle-yoga-pants-design-litigation\u00a0\u5916\u90e8\u30ea\u30f3\u30af[\u7de8\u96c6]"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/jp\/wiki3\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/jp\/wiki3\/archives\/1397#breadcrumbitem","name":"\u30eb\u30eb\u30ec\u30e2\u30f3\u30fb\u30a2\u30b9\u30ec\u30c6\u30a3\u30ab – Wikipedia"}}]}]