[{"@context":"http:\/\/schema.org\/","@type":"BlogPosting","@id":"https:\/\/wiki.edu.vn\/jp\/wiki8\/archives\/274080#BlogPosting","mainEntityOfPage":"https:\/\/wiki.edu.vn\/jp\/wiki8\/archives\/274080","headline":"\u884c\u52d5\u7d4c\u6e08\u5b66 – Wikipedia","name":"\u884c\u52d5\u7d4c\u6e08\u5b66 – Wikipedia","description":"\u884c\u52d5\u7d4c\u6e08\u5b66\uff08\u3053\u3046\u3069\u3046\u3051\u3044\u3056\u3044\u304c\u304f\u3001\u82f1: behavioral economics\uff09\u3068\u306f\u3001\u7d4c\u6e08\u5b66\u306e\u6570\u5b66\u30e2\u30c7\u30eb\u306b\u5fc3\u7406\u5b66\u7684\u306b\u89b3\u5bdf\u3055\u308c\u305f\u4e8b\u5b9f\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u304f\u7814\u7a76\u624b\u6cd5\u3067\u3042\u308b[\u2020 1]\u3002 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\u5f93\u6765\u306e\u65b0\u53e4\u5178\u6d3e\u7d4c\u6e08\u5b66\u304c\u63a1\u7528\u3057\u3066\u3044\u305f\u4eee\u5b9a\u306f \u4eba\u3005\u306f\u30d9\u30a4\u30ba\u4e3b\u7fa9\u7684\u306b\u63a8\u8ad6\u3059\u308b\u3002 \u4eba\u3005\u306f\u9759\u7684\u306a\u9078\u597d\u3092\u6240\u4e0e\u3068\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u3059\u308b \u4eba\u3005\u306f\u671f\u5f85\u52b9\u7528\u3092\u6700\u5927\u5316\u3059\u308b\u3002 \u4eba\u3005\u306f\u52d5\u5b66\u7684\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u5c06\u6765\u306e\u52b9\u7528\u3092\u6307\u6570\u7684\u306b\u5272\u308a\u5f15\u304f\u3002 \u4eba\u3005\u306f\u81ea\u8eab\u306e\u52b9\u7528\u306e\u307f\u306b\u95a2\u5fc3\u3092\u6301\u3064\u3002 \u4eba\u3005\u306e\u9078\u597d\u95a2\u4fc2\u306f\u5e30\u7d50\u306e\u96c6\u5408\u4e0a\u306b\u5b9a\u7fa9\u3055\u308c\u308b\u3002 \u3068\u3044\u3063\u305f\u7279\u5fb4\u3092\u6301\u3063\u3066\u304a\u308a\u3001 maxx\u2208X\u2211s\u2208S\u03c0(s)U(x|s){displaystyle max _{xin X}sum _{sin","datePublished":"2022-04-23","dateModified":"2022-04-23","author":{"@type":"Person","@id":"https:\/\/wiki.edu.vn\/jp\/wiki8\/archives\/author\/lordneo#Person","name":"lordneo","url":"https:\/\/wiki.edu.vn\/jp\/wiki8\/archives\/author\/lordneo","image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/c9645c498c9701c88b89b8537773dd7c?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"Enzyklop\u00e4die","logo":{"@type":"ImageObject","@id":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","url":"https:\/\/wiki.edu.vn\/wiki4\/wp-content\/uploads\/2023\/08\/download.jpg","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/wikimedia.org\/api\/rest_v1\/media\/math\/render\/svg\/a15701345ffcb390e0986ce3d5f9f259c5145da9","url":"https:\/\/wikimedia.org\/api\/rest_v1\/media\/math\/render\/svg\/a15701345ffcb390e0986ce3d5f9f259c5145da9","height":"","width":""},"url":"https:\/\/wiki.edu.vn\/jp\/wiki8\/archives\/274080","about":["Wiki"],"wordCount":2070,"articleBody":"\u884c\u52d5\u7d4c\u6e08\u5b66\uff08\u3053\u3046\u3069\u3046\u3051\u3044\u3056\u3044\u304c\u304f\u3001\u82f1: behavioral economics\uff09\u3068\u306f\u3001\u7d4c\u6e08\u5b66\u306e\u6570\u5b66\u30e2\u30c7\u30eb\u306b\u5fc3\u7406\u5b66\u7684\u306b\u89b3\u5bdf\u3055\u308c\u305f\u4e8b\u5b9f\u3092\u53d6\u308a\u5165\u308c\u3066\u3044\u304f\u7814\u7a76\u624b\u6cd5\u3067\u3042\u308b[\u2020 1]\u3002\u884c\u52d5\u7d4c\u6e08\u5b66\u306f\u5f53\u521d\u306f\u4e3b\u6d41\u6d3e\u7d4c\u6e08\u5b66\u306b\u5bfe\u3059\u308b\u6279\u5224\u7684\u306a\u7814\u7a76\u3068\u3057\u3066\u751f\u307e\u308c\u305f\u304c\u30011990\u5e74\u4ee3\u4ee5\u964d\u306e\u6025\u901f\u306a\u767a\u5c55\u3092\u7d4c\u3066\u7c73\u56fd\u3067\u306f\u65e2\u306b\u4e3b\u6d41\u6d3e\u7d4c\u6e08\u5b66\u306e\u4e00\u90e8\u3068\u3057\u3066\u6271\u308f\u308c\u308b\u3088\u3046\u306b\u306a\u3063\u305f[\u2020 2]\u3002\u306a\u304a\u3001\u901a\u5e38\u306f\u300c\u884c\u52d5\u7d4c\u6e08\u5b66\u300d\u3068\u3044\u3048\u3070\u7b2c\u4e8c\u4e16\u4ee3\u4ee5\u964d\u306e\u884c\u52d5\u7d4c\u6e08\u5b66\uff08\u65b0\u884c\u52d5\u7d4c\u6e08\u5b66\uff09\u3092\u6307\u3059\u304c\u3001\u672c\u8a18\u4e8b\u3067\u306f\u7b2c\u4e00\u4e16\u4ee3\u306e\u884c\u52d5\u7d4c\u6e08\u5b66\uff08\u65e7\u884c\u52d5\u7d4c\u6e08\u5b66\uff09\u306b\u3064\u3044\u3066\u3082\u4f75\u305b\u3066\u89e3\u8aac\u3059\u308b\u3002\u5f93\u6765\u306e\u65b0\u53e4\u5178\u6d3e\u7d4c\u6e08\u5b66\u304c\u63a1\u7528\u3057\u3066\u3044\u305f\u4eee\u5b9a\u306f\u4eba\u3005\u306f\u30d9\u30a4\u30ba\u4e3b\u7fa9\u7684\u306b\u63a8\u8ad6\u3059\u308b\u3002\u4eba\u3005\u306f\u9759\u7684\u306a\u9078\u597d\u3092\u6240\u4e0e\u3068\u3057\u3066\u610f\u601d\u6c7a\u5b9a\u3059\u308b\u4eba\u3005\u306f\u671f\u5f85\u52b9\u7528\u3092\u6700\u5927\u5316\u3059\u308b\u3002\u4eba\u3005\u306f\u52d5\u5b66\u7684\u610f\u601d\u6c7a\u5b9a\u306b\u304a\u3044\u3066\u5c06\u6765\u306e\u52b9\u7528\u3092\u6307\u6570\u7684\u306b\u5272\u308a\u5f15\u304f\u3002\u4eba\u3005\u306f\u81ea\u8eab\u306e\u52b9\u7528\u306e\u307f\u306b\u95a2\u5fc3\u3092\u6301\u3064\u3002\u4eba\u3005\u306e\u9078\u597d\u95a2\u4fc2\u306f\u5e30\u7d50\u306e\u96c6\u5408\u4e0a\u306b\u5b9a\u7fa9\u3055\u308c\u308b\u3002\u3068\u3044\u3063\u305f\u7279\u5fb4\u3092\u6301\u3063\u3066\u304a\u308a\u3001maxx\u2208X\u2211s\u2208S\u03c0(s)U(x|s){displaystyle max _{xin X}sum _{sin S}pi (s)U(x|s)}\u3068\u3044\u3046\u5358\u7d14\u306a\u5f62\u3092\u3057\u305f\u6700\u5927\u5316\u554f\u984c\u306b\u3088\u3063\u3066\u7d4c\u6e08\u4e3b\u4f53\u306e\u610f\u601d\u6c7a\u5b9a\u304c\u5b9a\u5f0f\u5316\u3055\u308c\u308b[\u2020 3]\u3002\u3057\u304b\u3057\u3001\u5fc3\u7406\u5b66\u7684\u306a\u7814\u7a76\u306b\u3088\u3063\u3066\u3053\u308c\u3089\u4eee\u5b9a\u306e\u91cd\u8981\u306a\u8aa4\u308a\u304c\u660e\u3089\u304b\u306b\u306a\u3063\u3066\u3044\u3063\u305f\u3002\u3053\u3046\u3057\u305f\u4f1d\u7d71\u7684\u306a\u7d4c\u6e08\u7406\u8ad6\u306b\u5bfe\u3057\u3066\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u76ee\u6a19\u306f\u5fc3\u7406\u5b66\u7684\u30a8\u30d3\u30c7\u30f3\u30b9\u3068\u306e\u6574\u5408\u6027\u3092\u6e80\u8db3\u3059\u308b\u4ee3\u66ff\u7406\u8ad6\u3092\u69cb\u7bc9\u3059\u308b\u3053\u3068\u3067\u3042\u308a\u3001\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u7814\u7a76\u306f\u6b21\u306e\u4e09\u3064\u306b\u5927\u5206\u3055\u308c\u308b\u3002\u9078\u597d\u95a2\u4fc2U(x|s){displaystyle U(x|s)}\u306b\u95a2\u3059\u308b\u65b0\u3057\u3044\u4eee\u5b9ap(s)\u2260\u03c0(s){displaystyle p(s)neq pi (s)}\u304c\u3069\u306e\u3088\u3046\u306b\u5f62\u6210\u3055\u308c\u308b\u304b\u5b9f\u969b\u306b\u03a3s\u2208Sp(s)U(x|s){displaystyle Sigma _{sin S}p(s)U(x|s)}\u304c\u6700\u5927\u5316\u3055\u308c\u308b\u304bTable of Contents\u7b2c\u4e00\u4e16\u4ee3\uff08\u65e7\u884c\u52d5\u7d4c\u6e08\u5b66\uff09[\u7de8\u96c6]\u65b0\u884c\u52d5\u7d4c\u6e08\u5b66[\u7de8\u96c6]\u7b2c\u4e8c\u4e16\u4ee3[\u7de8\u96c6]\u5b9f\u9a13\u7d4c\u6e08\u5b66\u3068\u306e\u95a2\u4fc2[\u7de8\u96c6]\u5b66\u4f1a\u30fb\u7d44\u7e54[\u7de8\u96c6]\u884c\u52d5\u7d4c\u6e08\u5b66\u4f1a[\u7de8\u96c6]\u95a2\u9023\u3059\u308b\u7528\u8a9e\u4e00\u89a7[\u7de8\u96c6]\u6ce8\u91c8[\u7de8\u96c6]\u51fa\u5178[\u7de8\u96c6]\u53c2\u8003\u6587\u732e[\u7de8\u96c6]\u95a2\u9023\u9805\u76ee[\u7de8\u96c6]\u7b2c\u4e00\u4e16\u4ee3\uff08\u65e7\u884c\u52d5\u7d4c\u6e08\u5b66\uff09[\u7de8\u96c6]  \u7537\u6027\u7528\u5c0f\u4fbf\u5668\u306b\u8805\u306e\u7d75\u3092\u63cf\u3044\u3066\u304a\u304f\u3068\u3001\u7537\u306f\u305d\u3053\u3078\u76ee\u639b\u3051\u3066\u5c0f\u4fbf\u3092\u3059\u308b\u3002\u3053\u308c\u306f\u30bb\u30a4\u30e9\u30fc\uff082017\u5e74\u30ce\u30fc\u30d9\u30eb\u8cde\u53d7\u8cde\uff09\u304c\u300c\u5229\u7528\u8005\u306e\u6ce8\u610f\u3092\u7279\u5b9a\u306e\u65b9\u5411\u306b\u5411\u304b\u305b\u308b\u300d\u30ca\u30c3\u30b8\u7406\u8ad6\u306e\u8c61\u5fb4\u7684\u4e8b\u4f8b\u3068\u3057\u3066\u7d39\u4ecb\u3057\u3066\u3044\u308b\u300c\u30cf\u30a8\u30de\u30fc\u30af\u300d[8]\u3067\u3042\u308b\u3002\u884c\u52d5\u7d4c\u6e08\u5b66\u7814\u7a76\u306e\u840c\u82bd\u306f1950\u30fb1960\u5e74\u4ee3\u306eKatona\u3084\u30b5\u30a4\u30e2\u30f3\u306e\u7814\u7a76\u306b\u898b\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u3002\u5f7c\u3089\u306f\u300c\u3042\u308a\u306e\u307e\u307e\u7d4c\u6e08\u884c\u52d5\u3092\u7814\u7a76\u3057\u3088\u3046\u300d\u3068\u304b\u300c\u73fe\u5b9f\u3092\u63cf\u5199\u3059\u308b\u3088\u3046\u306a\u7d4c\u6e08\u5b66\u3092\u7bc9\u3044\u3066\u884c\u3053\u3046\u300d\u3068\u3044\u3063\u305f\u7d20\u6734\u306a\u65b9\u91dd\u306e\u4e0b\u306b\u3001\u300c\u6e80\u8db3\u5316\u539f\u7406\u300d\u306a\u3069\u306e\u69d8\u3005\u306a\u30a2\u30a4\u30c7\u30a3\u30a2\u3092\u63d0\u6848\u3057\u305f\u304c\u3001\u305d\u308c\u3089\u306e\u591a\u304f\u306f\u4e00\u822c\u6027\u3092\u6b20\u3044\u3066\u3044\u305f\u305f\u3081\u3001\u73fe\u5728\u306e\u884c\u52d5\u7d4c\u6e08\u5b66\u306b\u53d7\u3051\u7d99\u304c\u308c\u308b\u3053\u3068\u306f\u306a\u304b\u3063\u305f\u3002 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second-wave behavioral economics\uff09\u3067\u3042\u308b\u3002\u4f8b\u3048\u3070\u3001David Laibson\u306f\u5fc3\u7406\u5b66\u7684\u52d5\u6a5f\u306b\u57fa\u3065\u304f\u65b0\u3057\u3044\u5909\u6570\u3092\u4e3b\u6d41\u6d3e\u30de\u30af\u30ed\u7d4c\u6e08\u5b66\u306b\u5c0e\u5165\u3057\u3001Ernst Fehr\u306f\u5229\u5df1\u6027\u306e\u4eee\u5b9a\u3092\u7de9\u3081\u305f\u30e2\u30c7\u30eb\u3092\u52b4\u50cd\u7d4c\u6e08\u5b66\u306b\u5c0e\u5165\u3057\u305f\u3002  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 \u95a2\u9023\u3059\u308b\u7528\u8a9e\u4e00\u89a7[\u7de8\u96c6]\u6ce8\u91c8[\u7de8\u96c6]\u51fa\u5178[\u7de8\u96c6]\u53c2\u8003\u6587\u732e[\u7de8\u96c6]\u5927\u57a3\u660c\u592b; \u7530\u4e2d\u6c99\u7e54 \u300e\u884c\u52d5\u7d4c\u6e08\u5b66\uff1a\u4f1d\u7d71\u7684\u7d4c\u6e08\u5b66\u3068\u306e\u7d71\u5408\u306b\u3088\u308b\u65b0\u3057\u3044\u7d4c\u6e08\u5b66\u3092\u76ee\u6307\u3057\u3066\u300f \u6709\u6590\u95a3\u30012014\u5e74\u3002ISBN\u00a0978-4641164260\u3002\u00a0\u5927\u7af9\u6587\u96c4 \u300c\u884c\u52d5\u7d4c\u6e08\u5b66\uff1a\u4f1d\u7d71\u7684\u7d4c\u6e08\u5b66\u306e\u67a0\u7d44\u307f\u3092\u5e83\u3052\u3066\u73fe\u5b9f\u306e\u4eba\u9593\u884c\u52d5\u3092\u63cf\u5199\u3059\u308b\u300d \u300e\u7dcf\u529b\u30ac\u30a4\u30c9\uff01\u8c6a\u83ef61\u4eba\u306e\u7d4c\u6e08\u5b66\u8005\u306b\u3088\u308b\u5fb9\u5e95\u89e3\u8aac  \u3053\u308c\u304b\u3089\u306e\u7d4c\u6e08\u5b66  \u30de\u30eb\u30af\u30b9\u3001\u30d4\u30b1\u30c6\u30a3\u3001\u305d\u306e\u5148\u3078\u300f \u65e5\u672c\u8a55\u8ad6\u793e\u3008\u7d4c\u6e08\u30bb\u30df\u30ca\u30fc\u5897\u520a\u3009\u30012015\u5e74\u300190-91\u9801\u3002\u00a0\u5927\u7af9\u6587\u96c4; \u4e80\u7530\u9054\u4e5f; \u30b0\u30b8\u30a7\u30b4\u30b7\u30e5\u30de\u30eb\u30c7\u30ef; \u5ddd\u8d8a\u654f\u53f8 \u300c\u884c\u52d5\u7d4c\u6e08\u5b66\u306e\u904e\u53bb\u30fb\u73fe\u5728\u30fb\u672a\u6765\u300d \u300e\u884c\u52d5\u7d4c\u6e08\u5b66\u300f  9\u5dfb\u300146-64\u9801\u30012016\u5e74\u3002\u00a0Rabin, Matthew (2002), \u201cA perspective on psychology and economics\u201d, European Economic Review 46:  657 – 685\u00a0\u95a2\u9023\u9805\u76ee[\u7de8\u96c6]"},{"@context":"http:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/wiki.edu.vn\/jp\/wiki8\/#breadcrumbitem","name":"Enzyklop\u00e4die"}},{"@type":"ListItem","position":2,"item":{"@id":"https:\/\/wiki.edu.vn\/jp\/wiki8\/archives\/274080#breadcrumbitem","name":"\u884c\u52d5\u7d4c\u6e08\u5b66 – 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